Under The Impact Of The Electricity Supplier, Careful Management Can Do Well In 10 Aspects Of Work.

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Under the impact, the line looks like the Red Sea, but careful management can still do well.

Do the following 10 aspects of the work, keep your store not only grounded, but also popular.

1. Good location is half the battle.

Many stores have high rental costs and relatively large investment risks. Therefore, choosing a store that is suitable for brand positioning and consumer positioning is the first key element.

I believe many stores have shop plans and stores before opening.

And so on, many bosses in the early stage may consider the maximization of flat efficiency, choose to increase shelves, and increase the amount of display.

From a certain standpoint, standing in the customer's position, it's very crowded to enter.

Space is not a very comfortable store. What do you think he will think about it?

3, do a good job in window layout.

The shop window is the face of the shop. How does this person look at the face first?

So, how do we present a good display window?

First, set the theme of the window (what do you want to tell the customer)?

Second, select products and props for the theme.

Third, do every detail of the window (details decide success or failure).

Fourth, adjust the position of the model (combined with the theme, and think about how the model stands well).

Fifth, adjust the lighting.

Sixth, make sure that your display space is three-dimensional, hierarchical, theme, and story.

4. Lighting layout is reasonable.

The five senses first choose vision, and light plays a major role in this process. Where the light should be located and when to turn on the light, there should be a flow chart.

Remember that there was a problem before, because customers didn't have LOGO lights at night because they didn't have customers at night, so they might take into account the cost management.

May I ask, will customers come in if you don't have a signboard? By contrast, some stores are closed after LOGO, and the boss says they are advertising.

5, customer expectations environment

What customers expect is a natural, warm and comfortable shopping environment, which is actually another "home".

Around three environmental factors, combined with their brand positioning and consumer groups, shaping a good shopping environment and experience is an important factor.

6. The influence of auditory touch.

Besides vision, auditory touch is also one of the influencing factors.

When to put on any music and what music to play on festivals, this is also a problem that we need to think about. We must stop playing several pieces of music all day long. Music should be divided into periods, with themes and attractiveness.

7, shaping employee positions in the market.

Chinese people have a feature called mass consumption. When the market is busy, customers will enter the store because of curiosity. When you are in the market, you must create a good atmosphere, or do a simulation exercise to create a good atmosphere.

Many stores have welcome guests, some of them are standardized training. They are very well placed, but they often neglect the link of sending guests. The old saying "send passengers to three miles away", as long as you pay attention to the cash collection link and the sending and receiving links, I believe sales will improve.

I believe everyone has been making texting visits and 3T visits. In this era of keeping pace with the times, do you let your employees do the promotion work of WeChat and micro-blog, increase the customer's viscosity? Do you divide customer management, establish emotional links, let your employees manage your customers well, and enhance their viscosity?

Employees represent shops, represent brands, their manners and actions, sales receptionist believe you will go through certain training, but here, what is needed is curing.

In addition to store business cards, employees should also give design cards to publicize their employees' image. Secondly, give employees confidence, after having confidence, they believe that their abilities will be improved and their services will be promoted.