Milan Men'S Clothing Week Does Not Look At The Big Brand, Only Looks At The Small Fresh Meat!

If the women's empire of great size and lofty spirit is beginning to waver, let alone the small volume.

The world.

In the upcoming men's week, we will witness these stormy waves.

This time

The most obvious change is the absence of major brands.

Zegna, Calvin Klein, Cavalli, Costume National, Ermanno Scervino, Bottega Veneta and other fashion houses decided not to participate in the show.

The reasons for the absence of these brands are various. Zegna and Calvin Klein are due to replacement.

And choose to suspend the fashion show.

Costume National is a new boss.

Brionie ushered in the new creative director, Justin O'shea, but the series was selected for display in Paris, and also to static display.

Brand Ermanno Scervino.

In such an important change, the majority

They will choose a low profile attitude and try to pass through this pitional period quietly.

Carlo Capasa, head of the Italy Fashion Association, is a lot more tolerant.

New strategies are being tried, and they all choose men's clothing for testing. "

Raf Simons, Visvim, Gosha Rubchinskiy appeared at Pitti Uomo

Mention

(Pitti Uomo), the first reaction is the Dandy gentlemen's street shooting arena.

In fact, this is the center of the global men's wear trade and the largest in the world.

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This year's Pitti Uomo ushered in a most memorable ninetieth exhibition. It is expected that there will be 1219 brands and more than 30 thousand buyers and visitors.

In order to attract more attention, Pitti Uomo has attracted a number of internationally popular men's designers and brands to showcase their 2017 spring and summer series.

One of the most striking is the Raf Simons after leaving Dior. This series is also the second brand series after his resignation.

Since leaving, Raf Simons has rarely appeared in front of the media.

And if he is admitted to Calvin Klein, his every appearance will be more urgent and expect a new situation to come.

Japan

Although Hiroki Nakamura design brand VISVIM is already a regular release brand of the four fashion week, it is rarely regarded as luxury.

It is seen as a "Japanese tide card" in our vision.

And this VISVIM is invited to take part in Pitti Uomo, which is also taken seriously.

Series and

The series moved together to show.

Besides,

Nakamura also said: "we have only exhibited exhibitions before, and have never tried other ways. However, this opportunity enables us to convey who we are and what we are doing in a different way.

Although we will use the elements of fashion show, it is more important that we will express the Visvim brand concept to the audience through the display of content and presentation.

Youth culture

Gosha Rubchinskiy is the guest designer of the ninetieth Pitto Uomo men's Wear Exhibition.

Since 2012, his design works have been produced and distributed by Comme des Gar ons.

At the Pitti Uomo men's wear exhibition, he will show the 2017 spring summer series and a brand-new photography project.

It can also be regarded as his right.

A visit.

But at the same time, the pformation from the edge to the industry has become the industry's call for rain.

Balenciaga for the first time in men's fashion show

Balenciaga is now the world of Demna Gvasalia, in addition to the first to be applauded.

Outside,

The brand will also hold the first men's wear show in the 99 years since its establishment.

Before the show, the brand also released a number of modeling catalogues. In these catalogues, we can see that designers used his common sports elements and street elements to integrate into the design of men's clothing with pragmatism.

The treatment is exactly the same.

Washed away the traces left by the former designers, and the new Balenciaga brought by Demna Gvasalia is worth looking forward to.

Recently, Burberry, Tom Ford, Bottega Veneta, Vetements, Gucci and Alexander Wang will all merge in the future.

and

I have to say that if this trend becomes routine, the change of the entire fashion industry will be more profound.

We have noticed some changes in the London men's wear week just ended.

Because of the permanent absence of Burberry men's show, this London men's dress week looks bleak.

This is not a bad thing at all. J.W.Anderson, Craig Green and other new generation have become an important aspect of this London men's dress week.

BOF editor in chief Imran Amed about the momentum of the combination of men's show and women's show, commented: "in the long run, it is very complicated to make all kinds of coordination, and even more independence.

The combination of men's and women's clothing buyers in two fields is combined with the editor's viewing schedule.

But if we look at the industry as a whole, the integration of men's and women's clothing will definitely be more effective. "

The British Fashion Association CEO Caroline Rush believes that putting women's clothing in the men's wear range can expand potential customers in the sex market.

This strategy is aimed at those girls who enter the Menswear Shop and sigh, "if the size of a girl can wear it", it will actually help expand the market.

Of course, we should not ignore those.

Brand.

If the display of men's and women's clothing can attract men's and women's fashion magazine editors, and men's clothing buyers and women's wear buyers, then only men's brands are at a disadvantage. Fashion as an industry, every step is important and needs careful consideration.