Christopher Raeburn, A New British Designer, Appears In London Fashion Week.

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Part of the series of garments, which was released in June 11, 2016 - the fabric of technology sense and the application of environmentally friendly materials that emphasize sustainable development, Raeburn remodeled the functional and visual properties of MCM classic Visetos coated canvas fabric, which aims to redefine the modern travel of contemporary world travelers.

Famous Korean singer

Chaelin "CL" Lee, the world's popular models Lucky Blue Smith, Pyper America Smith and other fashion people have appeared in the front row of the show.

Li Cailin Chaelin "CL" Lee

Lucky Blue Smith and sister

This refreshing digital concept.

It was held in Grand Connaught Rooms in central London.

The scene scene device is built with the famous creative studio design studio Universal Everything, while the dynamic music of the London double band Raime runs through the whole scene.

The conference site, through the 360 degree immersion device, brings models and visitors to an exciting and exciting trip.

Color digital weather system brings rich and wonderful scene changes.

By simulating the physical perception of the external environment, MCM uses digital technology to bring every viewer on the scene through different weather such as wind, rain and sunshine. At the same time, it shows different outdoor and urban landscapes under different climates. The theme story of "moving and living" is vivid and creative. At the same time, it pays tribute to the brand traveler spirit and the birthplace of Munich.

MCM X Christopher Raeburn 2017 spring and summer men's wear series

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MCM X Christopher Raeburn 2017 spring and summer men's wear series

The cooperation between MCM and Raeburn is based on five main aesthetic concepts: no seasonality, sustainability, no sex, versatile and multi-functional travel.

This series is creating a new wardrobe for the global travellers. It also focuses on the spirit of the millennial generation and their new and new definition of travel -- the synchronous attention to functional aesthetics and the concept of sustainable development.

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

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Raeburn for MCM classic Visetos coating

The remodeling is reflected in the design of the series of windbreaker, Parker coat, short jacket and motorcycle jacket. The representative fabric that has won the luxury tour in the past 40 years has been given the spirit of the times and the vitality of the trend.

The combination of type and capability is the core of every unique design, such as combining Visetos.

And the new camouflage printing of sonic motion patterns.

At the same time, the concept of innovation runs through this series, such as Schoeller four to elastic fabrics, Ecoalf nylon nylon, these new and more sustainable development standards of the use of fabrics.

All the used in this series

Both materials conform to bluesign sustainability.

Blue certification standard.

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

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Another highlight of this series is the three in one design knapsack series that allows users to mix with each other.

Inspired by the classic backpack of MCM and the spirit of reusing the munitions, the 13 in one knapsack can meet different needs of different occasions.

Its core design is a day handbag with a pull handle, through a zipper and ingenious.

It can be used as a backpack.

The opening design at the top makes the use more flexible and convenient.

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

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MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

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In addition to the 25 pieces of the series, this conference also shows the classics of the 2017 MCM spring summer series.

Such as backpack,

And sunglasses.

Christopher Raeburn pays tribute to the birthplace of the MCM brand in Munich. The colors of the Bavaria flag are the color inspiration of this series. Through the use of sporadic colors such as dove ash, fresh blue and lemon yellow, the series of young spirits full of vision and style are presented.

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

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"These two brands are representatives of fashion craftsmanship, and we want to work together to create a unique micro series," MCM said.

"Every single item has excellent quality. High tech is selected.

Sustainable development materials represent the unique value of MCM as a luxury luxury travel brand.

Christopher is brilliant in this field.

We are very pleased to be able to work with him to create this series.

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

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"

It's a truly popular global brand. I'm very glad to have the opportunity to show our creative collaboration in the London Collections Men series, "Christopher Raeburn said.

"I think it is an exciting thing to cooperate with a brand with the same concept. We share the same enthusiasm for innovation and sustainable development.

Together, we outline a new vision for travel and luxury in the twenty-first Century.

MCM X Christopher Raeburn 2017 spring and summer men's wear series

MCM X Christopher Raeburn 2017 spring and summer men's wear series

This innovative publication has received unprecedented coverage from the Internet. In addition to the live broadcast of social media and MCM global official website, the brand has also launched the mobile online live platform for the first time, showing the fashion series to users at the mobile instant. This undoubtedly pushes the internationalization of fashion social media to a new climax.

In addition to the live broadcast of Korean new mobile software "V-live", the series is also displayed in China through live broadcast software "salty egg house".

The introduction of this micro series marks the first step in fully realizing the pformation process of sustainable development in MCM 2020.

Nash international, Kangtai, held in April of this year

At the industry seminar, MCM also announced that it would cooperate with (RED) charities and provide us $10 million global project support funds in the next ten years.

The series also uses innovative and environmentally-friendly fabrics to retain the luxury and high quality of fashion. Through these innovative and sustainable development initiatives, MCM will continue to promote its commitment to create sustainable luxury products and continue to present an unparalleled twenty-first Century new era of creativity.