Liu Yinshan, General Manager Of Huada, Embraces Micro Businesses, But The Entity Is Still Fundamental.

Twelve years of hard work and continuous innovation

Liu Yinshan, the current general manager of Huada group, is engaged in his first job.

From the beginning of 2011, it will remain in the Vada group.

At the end of last year, he became the general manager of Huada group and assumed the responsibility.

According to what he explained to us, the Hunan Huada group was formerly called Huada.

Founded in 2004, it is a company based on

Brassiere, body clothing, thermal clothing, and many other combination agents.

Huada group has always adhered to serving and helping customers as the core. Now it has formed an underwear sales network based on the underwear market in Zhuzhou to expand the sales scope of underwear in Hunan.

Huada group has set up 11 business units. The main agents are: oldesis, love, first Mi Mi, Ai Mei Lai, Mei Jia Mei Nong, lucky goddess, Princess lolla, Kaiser, figibetti, Shu Wei, Yi Lanfen, potato family and Mu Shangyan.

It is understood that the 9 single brands represented by Huada group have been ranked first in the country's provincial agency sales for many years, and the sales volume of 10 brands ranked the top of the provincial agency sales.

Among them, the agent Mei Jia Mei Nong has been two years, the Hunan market today no steel ring accounted for basically reached 6:4, and even some parts have reached 3:7.

Looking back on the great achievements made by the group in the past twelve years, from the beginning of the unknown to today's reputation, Liu said that we have been on the road of continuous innovation and innovation.

While constantly improving the product mix and meeting the needs of the market, the team has always been adhering to the heart of serving customers, and striving to achieve the goal of win-win cooperation between manufacturers, agents, terminals and consumers.

If there is no service, business will not last long.

In exchange, Liu shares with us the overall situation of Hunan's local market.

With a "small" word to describe the more appropriate, underwear store in Hunan is currently dominated by two to three stores.

Unlike Sichuan and other places, there are many Dalian lockshops.

Most of the hottest markets are concentrated in Shaoyang, Hengyang and other places.

At present, Hunan has not yet recognized the first terminal store, which should be combined with region and brand.

For example, the customer of the Huada group has a customer of orteis, a dozen square shops, and the annual delivery volume has reached one million.

However, the overall pressure of underwear industry is very large, especially the brand household clothing. In these two years, it is difficult to walk in Hunan.

When it comes to the changes in Hunan terminal in recent years, Liu said that terminal manufacturers are still relatively few to find manufacturers, unlike other provinces.

This is mainly due to the problem of quantity and cash flow, and partly because of the lack of solidarity between terminals.

In addition, looking for manufacturers to get goods is not like looking for agents, but also can delay a series of supporting services such as payment and replacement.

The problem of inventory pressure brought about by single hand delivery is not acceptable to all.

With the decline of the market over the past two years, many small agents and small terminals have disappeared quietly, including some factories, which are also being badly pressed by inventory.

The ordering system is adopted between the manufacturer and the agent. The agent also hopes to reach an order system with the terminal supplier.

But in terms of the current market, they are still not good at each other. Inventory management is still a big problem at present.

Although it is not yet mainstream in Hunan for terminal manufacturers to pick up goods, the new mode of "vertical collection" killed by the half way has brought strong pressure to some agents. They may even worry that they will be eliminated in the near future.

In Liu's view, these worries seem to be aimed at some agents who have no strength.

He said that the customers currently working together in Huada group are full of trust, which is the foundation.

Second, if there is no service, business will not last long.

And the Vada group is just the main service is this piece, insist on down-to-earth to do something for the customer, in the hearts of customers sense of value, you will go further.

Embrace micro businesses, but entities are still fundamental.

Faced with the intense trend of micro business, Huada group directly embraced it.

At present, we are pushing forward a micro business alliance project in a big era, creating a development path combining online, offline, and offline.

According to Liu, the group will always regard entities as fundamental.

In addition, it involves not only the micro project but also a trend problem, mainly in the phenomenal fission mode of learning micro business.

And the Huada group's micro business project is mainly pushing some socks, which does not conflict with the main products of the company.

But for shampoo, health care products and so on, we do not consider it.

Speaking of future planning, Liu said that now is not a brand name era.

In the first three or four years, a brand can make money, but now the more brands, the harder it is to make money.

Agents face greater risks than before when they face low profits.

Next, we will make the existing brand solid and solid.

Of course, there are suitable categories to pick up, but not many.