How Can Yi Wen Xia Hua Open The Fashion Cry?

You need nine lives to start a business. It's important to predict life and death ahead of time.

Xia Hua, director of the black horse and the chairman of the Yi Wen, taught in the form of "black horse learning", a live broadcast live broadcast, and directed the whole venture group. The live broadcast lasted 1 hours and 30 minutes, and the total number of viewers reached 14 million 713 thousand, while the highest online number reached 902 thousand.

Xia Hua is the first mentor of the women's live broadcast series, and the entrepreneurial experience is not just a narrow escape.

In those days, she resigned from the teacher's iron rice bowl and went to sea to do business. He started from a shop assistant in Xidan shopping mall and passed the bright colors.

Earned the first pot of gold in life, from now on, positioning all the way, riveting all the way.

22 years, one day, Xia Hua, who used to polish high-end men's clothing, said: actually people are one.

And when the age of wear is coming to an end, people must strive to dress more like themselves.

So, how does she turn on the stage of homogenization?

The cry of the circle?

You need nine lives to start a business. It's important to predict life and death ahead of time.

First life strategy

When resources are scarce and major tasks are to be done,

1, dig the pit deep and straighten the road.

It is very important to treasure every resource and find a way to live.

2, the most important thing is to find your own exploding point.

It's also important that you can do things that others can't do, and that you can do things that others can't do.

Second lives - find people

10 years ago, I started looking for CEO. At that time, many people interviewed the first sentence and said, "I agree with you very much and want to work together.

But at that time, I chose someone who disagreed with me.

Entrepreneurship is especially needed for people who dare to say no, complementary, have the ability to listen and have dreams.

Third lives -- executive power

Plan the team and team plan, which is done, not stated.

1, be clear about why the team is fighting, and have strong belief and belief in it.

2, we should take a team out of the road, and there is an important way to establish the prestige of the enterprise.

3, the most difficult one: the team should have a big dream, to be able to do great things.

You have to make sure that you know how to do well.

Fourth lives - money making power

Forging makes money, and the life span of a company will be longer.

Do not start thinking about making big money. Start with making small profits.

My business started with selling a few pieces of clothing to make today's big business.

Earning power is very important. It is the life of an entrepreneur.

Fifth lives -- over the ridge

Time is the biggest cut, and there are three new Hallows.

1. first: Entrepreneurship must have an amateur mentality.

Some entrepreneurs always think that they are very professional and can not listen to others' opinions.

In fact, good entrepreneurs are big idiots. They pretend that they do not understand, so that your team will have the best players to come out and speak in front of you. This kind of chaotic leadership is very important to me.

2. second way: entrepreneurs should have a floor mentality.

You think you are the ceiling, you plug in there, others can not get up.

In fact, making flooring can support the whole enterprise.

3. third way: entrepreneurship requires digging.

Entrepreneurship is the ability to dig out the last spade, not the ability to dig.

Good entrepreneurs are endurance athletes. This is the biggest difference between digging a hole and digging a well.

Sixth lives worth money

Entrepreneurs need dignity and ability to earn money, so how can they become a valuable company after making money?

Life is very important.

1, look at people: the quality and quality of entrepreneurs themselves is very important.

We should have tolerance, atmosphere and tolerance.

Entrepreneurs need constant self-discipline.

2, look at the team: the true team is a tacit agreement and complementarity between members, not just a team of experts.

It must match carefully.

3, business models must have future imagination: there are feasible, realistic, one, clear goals and imagination.

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Seventh lives -- exchange

What is most needed in business is the wisdom of exchange.

Changing people, changing money and changing resources.

1, substitutions: it is important to achieve and help many employees.

It's very important to know how to change people. Changing to strong people is equivalent to changing important strength to enterprises.

It requires love, time and experience.

2, change resources: resources are better than everything. When an entrepreneur feels that it is not difficult to do anything, you can say that you have a lot of resources.

You make a request, friends circle, WeChat, micro-blog have a large number of responders.

At this point, it is hard for you to fail.

3, change money: my mother said a word, change money is not long, replace a lifetime.

I was very moved at that time, because substitution is the premise of changing money.

Eighth lives - wisdom of love

Entrepreneurship is a matter of different levels and different levels.

And the eternal power is love wisdom.

Many entrepreneurs do not even speak well or have strong strength and strength. They conquer their subordinates and investors with love.

A good entrepreneur loves to cover up a hundred ugliness.

The most feared thing here is the confused love.

There are ways and means to love. It is also important to read love.

Love is not a reward and reward for a subordinate's reward. It is a safe and willing heart.

Ninth lives -- corporate culture

In fact, each individual is an individual with only one wing. It needs to be held together to survive.

And corporate culture is not the eight word on the wall.

The thickness of a corporate culture determines whether it can support the whole company.

Visit the big companies like millet and Ali and you can see that their culture is very deep.

Profound cultural needs include:

1, the whole heart: between teams do not help, nor do they pull down.

Culture can create a master rather than a killer. The players should be honest, be able to hold together and draw their mouths together.

2, synergy: good corporate culture has consistency, so that there is centripetal force.

A good master is a good master. The conditions and benefits are here.

Conditions:

1, try to find people, find complementary people, find someone who has the ability to listen, have a real dream, and be rational and strong.

2, the endurance athletes, the way to start their own business.

3, entrepreneurs in the field of fashion consumer goods.

Welfare:

1, only you can not imagine that we can not do.

We will visit China's large enterprises during the trip to find out the real strategy and tactics.

I hope to take a group of high school students together to see, study together and work together to see actual combat training.

2, in the field of fashion consumer goods, most of our resources have been opened up.