Analysis Of Eight Development Trends Of Garment Industry

Facing challenges, reform is the only way out.

This is also true for the garment industry as part of China's economy.

It is the responsibility of the Chinese garment industry and garment operators to see opportunities from the challenges, to pform and upgrade in an optimistic spirit and rational thinking, to embrace change, and to make the industry and enterprises bigger and stronger.

along with

Closer integration with capital, deeper integration with the new economy, and accelerated consumption upgrading, the garment industry will not only be a pure traditional "manufacturing" industry, but garment enterprises will not only sell tangible goods, but the garment industry will show greater invisible space, thus becoming a "big fashion and big consumption" industry integrating manufacturing, retail, management, design, culture, fashion, technology and other factors.

Trend 1: the pace of diversification is accelerating, and garment enterprises are facing "big" changes.

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The report on the market operation and industry development trend will see more reports. During the process of integration, the industry integration, acquisition and cross-border process of garment industry will become more frequent.

In 2016, the process of convergence will further accelerate, and the pace of diversification investment will further accelerate.

In January 26th, Meng Jie home textile announced that it planned to invest 20 million yuan in Beijing wedding hall Culture Communication Co., Ltd. to expand its business in the wedding market.

On January 12th, a notice was issued on Saturday that it was intended to change the company name "Foshan Saturday shoe Limited by Share Ltd" to "Saturday Limited by Share Ltd".

The company said it will gradually build a diversified brand operation, online and offline resources integration of "her fashion ecosystem".

Roley home textiles announced that since December 21, 2015, the company's Chinese securities short changed from "Roley home textiles" to "Roley life".

Roley home textiles said the company's main business extends from home textile products to all fields related to daily life, including home textiles, home appliances, Kitchenware and sanitary ware.

In the current A share market,

Frequent diversification of investment action can be regarded as the market management means of storytelling.

But it is undeniable that under the impetus of macro policies and micro market factors, the integration and upgrading of China's economic industry is accelerating, and garment enterprises are coercing them.

Trend two: channels to accelerate integration, further closer online and offline

A trend in 2016 is that while the Internet economy is developing rapidly, the offline economy will also show its advantages and charm in the process of pformation and adjustment.

The latest trend shows that there are more and more online brands going online and seeking development online.

At the end of last year, the Yintai business of Ali said that it supported the online brand of Ali online brand. The first batch of brand names included yinmen, aka, David, Bella, seven grid, ina knight and Mama.

In early 2016,

Shouting the slogan of opening 1 stores in the future.

Han Du she previously announced cooperation with Pathfinder to jointly invest in the establishment of children's clothing business.

And look at the world, such as Nasty Gal, ModCloth, Warby Parker and Bonobos.

They started to shop.

While online brands are moving to the bottom line, apparel brands on the offline are also accelerating their own Internet genes. The combination of traditional brands and e-commerce brands has taken place frequently.

Since the beginning of the year, rattling spent $200 million to invest in the Internet brand seven grid, and search for 324 million yuan to inject money into the collection of clothes, such as Amman and Chu language. In August, nine herdles announced that they had invested 12 million dollars in Korea's clothes house. In September, they announced that they would increase the capital of Han Du Yi house by 60 million yuan. The bird also announced that it had participated in 35% shares of the Internet custom brand Jim brothers.

Wait.

With the further integration of online and offline channels, the future

There may be the following characteristics: first, the clothing enterprises will adopt the multi brand development mode, increase product matrix, pform to platform operation; two, in terminal channel, the entity store will show the new advantages after upgrading.

Resources and new technologies, shopping scenes are more humane and more sense of experience; three, pay attention to the optimization and pformation of supply chain, and create more flexible, more efficient and multi-channel.

The strong supply chain should be used as a supporting backstage to cope with the pformation and competition of terminal channels.

It is more popular to improve the efficiency of design, manufacture and logistics, to realize the rapid production of small orders, intelligent manufacturing and C2B customization.

Four, in brand marketing, it will adapt to the trend of rapid development of mobile Internet, with more mobile social nature, centralization, and even fans' preferences and feedback as an important measure to launch and reduce brand.

Trend three: overseas mergers and acquisitions speed up, clothing companies to create a global brand

After last year's successful acquisition of a European brand Laur L, he launched a new international luxury brand this year.

In January 29, 2016, he announced that he would buy a 65% stake in Hongkong Tang Li International Holdings Limited at a cost of 240 million 500 thousand yuan.

Don international has the international brand of American luxury brands.

In China and Hong Kong, Macao and Taiwan, brand ownership, as well as Ed Hardy Skinwear and Baby Hardy and other brands, its main products are women's clothing and related apparel of American light luxury brand Ed Hardy.

In January 24, 2016, according to media reports, Shandong Ruyi group, a Chinese textile and garment enterprise, joined in bidding for the French luxury fashion group SMCP, which is expected to exceed $1 billion.

This is not the first time Shandong Ruyi group has bought overseas apparel brands.

In 2010, Shandong Ruyi Group acquired Japan's reputation.

RENOWN, RENOWN was once the largest clothing brand operator in Japan.

Shandong Ruyi Group invested about 4 billion yen (about 310 million yuan) to acquire about 41% of RENOWN shares, becoming the largest shareholder of the company.

Now, as China's economy has further strengthened its global influence and the pace of cross-border mergers and acquisitions of Chinese enterprises has further accelerated, Chinese garment enterprises are facing unprecedented opportunities for global mergers and acquisitions.

In June, Italy announced the acquisition of a Dirk Bikkembergs 51% stake in the fashion sports brand, and the purchase price was 40 million 680 thousand euros.

In the process of overseas mergers and acquisitions, domestic

Enterprises will learn from the experience of international operation and overseas M & A experience, which will lead to mature international mergers and acquisitions fund of fashion industry. The purpose of M & A will be pformed into a truly international operation from the domestic market, and the bottom line will be from the capital level to the merger and reorganization of foreign enterprises with excellent qualification in the "bankruptcy door", and to the global pnational fashion brand group.

The day will come. Ambitious clothing companies should be prepared.

Trend four: deepening of economic integration and integration of garment enterprises into the global industrial chain

A clear trend of the world economy in 2015 is that all countries are pushing forward regional economic cooperation.

In October 5, 2015, the 12 negotiating countries of the TPP (p Pacific Partnership Agreement) reached a basic agreement at the ministerial meeting held in Atlanta, Georgia, and agreed to free trade, and unified norms in areas such as investment and intellectual property rights.

On November 12th, Japanese Prime Minister Abe Shinzo expressed his intention to accelerate the negotiation process of the China Japan Korea Free Trade Agreement (FTA) and the East Asian Regional Comprehensive Economic Partnership (RCEP), and stressed the hope that China and Japan would play a leading role in concluding a comprehensive and high-level FTA.

At the same time, the state is vigorously implementing the strategy of "one belt and one road", with the further acceleration of regional economic cooperation.

The industry will face greater development space and challenges.

The textile and garment enterprises have made some moves. In October 15, 2015, jn group announced two announcements to increase investment in Vietnam under the "TPP agreement".

Kin Sheng group said that in line with the recent development of international economic and trade situation, it decided to increase investment in Vietnam and speed up investment progress.

Besides Jian Sheng group, Hua Fu color spinning, Lu Tai A, Bailong Oriental and other spinning and weaving enterprises are also increasing their investment in Southeast Asia.

YOUNGOR signed a strategic cooperation agreement with CITIC in June 2015, one of which is that the two sides will participate in the international market development and development in accordance with the national "one belt and one way" strategy.

It can be expected that the international cooperation and integration of textile and garment enterprises in 2016 will become the norm. China's clothing market will become a global market and take a closer role in the formation of the global industrial chain.

Trend five: increase the popularity of hot industries, clothing enterprises comply with the consumer demand of the times.

Sports is becoming a big industry, and it is a globally integrated industry.

Alibaba, Tencent and Wanda have all set up sports industry in the world.

stay

In 2015, the pooled bird had a large size of the sports industry. In 2015, he joined the tiger papping sports, shares the Spanish football brokerage firm BOY, signed the cooperation framework agreement with the general Concord Association of sports, and established the sports industry fund with the tiger PPU sports, and passed the strategy for the layout of the sports industry.

In addition to the sportswear company, some of the other clothing companies' actions in the year are also related to sports.

AOKANG reached a strategic partnership with the American sports brand, Cage and entered the campaign

He announced that he would open 1000 new Cage stores in China in the next five years. In June, Carlo Nadu announced the acquisition of Italy fashion sports brand Dirk Bikkembergs, so as to enter the football industry.

In addition to the sports industry, children's clothing is heating up.

Children's clothing business as one of the main business of Semir clothing continues to overweight children's clothing market. By the end of August 2015, it announced a joint investment of 20 million yuan with some employees of the company, setting up the Shanghai Macal children's dress Limited by Share Ltd.

First half of the first half of 2015

Also overweight children's clothing business, said its children's clothing business grew faster, want to open thousands of children's clothing shop.

The sports brands such as Lining, XTEP, Anta and so on have been involved in the children's wear market. The brand names such as Langer and seven wolves are also continuing to push children's clothing business. It seems that every clothing brand wants to make a profit from the children's wear market.

Sports and

As a hot investment field of clothing industry, it is behind the promotion of mass consumption, the pformation of the national economy and the guidance of the top level policies of the country.

With the pformation of China's economic development mode to the service consumption mode, the mass consumer group, with the middle income class as the main force, has become an important driving force to promote the vicissitude and vicissitude of the garment segmentation industry.

The "running economy" has led to the recovery and growth of sports brand performance.

In the market, the landing of the "comprehensive second child" policy has played a further role; the performance of the close fitting clothing stocks such as kin Sheng group, Hui Jie group and urban beauty has a relatively good growth, indicating that the market of the body clothing is in the stage of rapid growth, which is behind the increase in consumption and the public pays more attention to the quality of the inner life.

According to recent news, Jian Sheng group plans to focus on domestic sales in 2016, and 500 stores in three years, mainly selling socks, underwear, box pants, household clothes and other personal clothing.

Trend six: big expansion of capital market, more high-quality clothing enterprises visit capital market.

In 2016, with the approaching of registration system, the acceleration of multi-level capital market construction, the increase of direct financing proportion, the rapid expansion of capital market scale and the deepening of capital market reform,

Facing the strategic stage of the combination of industry and capital.

The executive session of the State Council, held in December 23, 2015, put forward measures to further improve the proportion of direct financing and enhance the efficiency of financial services.

We need to improve the multi-level capital markets such as stocks and bonds, establish a strategic emerging board of Shanghai stock exchange, support the financing of innovation and start-up enterprises, improve relevant laws and regulations, promote the listing of special equity structured venture enterprises in China, increase the number of listed company in the share pfer system of the small and medium-sized enterprises nationwide, launch a pilot scheme to pfer the gem to the gem, and standardize the development of regional equity markets.

It can be predicted that 2016 will be a year of accelerated pace of direct financing in the capital market.

The main board, small and medium board, gem, new three boards, four boards (regional equity market), equity chips, bond markets and other markets will have new moves.

In the A-share market, according to Hua Shang Hui statistics, as of the end of November 2015, there were 15 households in A share market.

Waiting in line.

Among them, Guangzhou Tian Chong fashion shoe Limited by Share Ltd will buy new shares in February 1, 2016. Before the Spring Festival, the clothing industry will add more than one listed company.

If there is no big problem, with the rapid development of the current registration system and the establishment of a multi-level capital market, these ten garment enterprises will successively visit the capital market, thus becoming a public company, and promote the further development and growth of enterprises through market value management and capital operation, accept the baptism of capital market and eliminate the choice of public investors, which is equivalent to the "adult propriety" in the growth process of garment enterprises.

In the future, the "adult ceremony" will be far more than more than ten garment enterprises.

Trend seven: entering the era of integration of industry and finance, financial capital and industrial capital collide with each other.

Shenzhen

In January 5, 2016, the listed company released the announcement. In January 5, 2016, chairman Kim Ming and its Koradior Investments Limited, which were eventually controlled by the full trust trust, have completed the sale of 25 million 800 thousand shares of Fosun Ruizhe, a wholly owned subsidiary of Fosun international, which is equivalent to about 5.14% of the total share capital of the group.

Ke Eli Till said Fosun international, as a strategic investor of the company, will make use of its investment network and capital strength to explore various possible deep cooperation in the fashion industry with the help of its existing marketing network and operation platform.

This is the latest example of the collision between capital and financial capital of clothing industry.

In October 20, 2015, CITIC Capital Holdings Limited announced that its CITIC Capital Partners Japan (CCP), Japan's private equity fund, completed the acquisition of Akakura, a Japanese shoe company.

CITIC Capital said in its announcement that Akakura is a company.

There are 60 direct outlets in Japan.

CITIC Capital will help Akakura to expand the Chinese market, attract the rising middle class consumers, grasp the opportunities brought by the continuous growth of travel to Japan, and strengthen the supply chain management of Akakura.

In May 2015, CITIC Capital acquired another Japanese clothing company, MARK STYLER.

This is the second Japanese clothing brand purchased by CITIC Capital in 2015, both of which are women's clothing brands.

Financial capital frequently favors women's clothing brand, which is undoubtedly the development potential of women's clothing industry.

This also reflects from one side that financial capital will become an important driving force for China's economic development.

Will enter the era of integration of production and finance.

The integration of industry and finance is usually divided into two stages, one is production and finance, and the other is 2015 and a few years ago.

Enterprises have been involved in the financial industry, preparing for the construction of banks, getting involved in supply chain finance, P2P and other financial fields; further, will be "integration and production", financial capital will actively seek to combine with the clothing industry capital, from industry to finance, and from finance to industry, so as to promote the integration and pformation of garment industry, and push the garment industry structure adjustment and pformation and upgrading, will become the trend of the development of the garment industry.

Trend eight: supply side reform, garment enterprises face policy dividend window

In 2015, under the background of China's economic development entering the new normal stage and entering the middle and high speed growth stage, the central government has issued a number of industrial policy guidelines to tap the potential of China's economic growth and promote the pformation and adjustment of China's economic structure.

These industrial policies also provide more paths and options for the pformation and upgrading of the garment industry.

For example, the State Council issued the guiding opinions on actively giving play to the leading role of new consumption and accelerating the nurturing of new impetus to new supply, which has been comprehensively deployed to guide industrial upgrading with consumption upgrading, and to increase new supply through institutional innovation, technological innovation and product innovation, so as to create new consumption and create new impetus.

For the clothing industry, the guiding opinions clearly point out that the new consumption mainly includes six major consumer contents, namely, service consumption, information consumption, green consumption, fashion consumption, quality consumption and rural consumption. Among them, fashion consumption is directly related to the clothing industry, and the garment industry will have more "big fashion" and "big consumption" nature in the process of pformation and upgrading.

But quality consumption and service consumption aside from their specific contents, they have a guiding role in substance.

At the manufacturing end, we have higher quality and more personalized products, and provide higher level of service and experience at the sales side.

The content of "new consumption" provides a general direction for the pformation and upgrading of the garment industry.

In the field of sports, culture, tourism, cross-border electricity providers and other service oriented economic industries, the state has also significantly increased the intensity of policy release.

On the whole, the intensive publication of new consumption and new economic policy is a concrete manifestation of the "supply side reform" requirement of China's economy.

What is the supply side reform? Simply speaking, it is not always stare at the demand side, but more from the supply side to find ways to improve efficiency, tap potential and create more effective demand from the supply side.

In other words, the supply side problem still has many problems. The specific performance is overcapacity, high cost, and the output efficiency of production factors needs to be improved.

In the pformation and upgrading, we face an unprecedented dividend policy, but it also means that

Faced with greater challenges and higher requirements, we should resolve the problem of excess inventory and homogenization in excess capacity, and improve the efficiency of supply chain and production management.

This is a topic that garment enterprises need to face seriously in the course of operation in 2016. This is related to the pformation effect of garment enterprises and even the survival of enterprises.