2016 Retail Industry Actively Seeks Breakthroughs In The First Half Year

　　 Fast fashion industry

Another important milestone in fast fashion is to usher in new challenges in China's development.

The first half of 2016 is the ten fast fashion. brand Another important milestone in the development of China's market. According to data from the research center of Ying Shi Group, the number of stores in the ten fast fashion brands has exceeded 1500, representing an increase of 24.6% over the same period. These fast fashion stores are located in nearly 120 cities and have covered more than 700 million permanent residents. However, the slowdown of China's overall economy still brings some pressure to the entity business. Meanwhile, the change of consumer demand also brings greater challenges to the development of fast fashion brands. In the first half of 2016, the number of ten fast fashion new stores opened down slightly compared with the same period last year, with about 90 new stores opening in the first half. In addition, in April 2016, the British fast fashion brand ASOS shut down the Chinese online sales platform and hurriedly ended its operations in China less than three years ago. Ying Shi Group Research Center believes that with the increase of residents' income and consumption habits, more consumers will choose to buy quality. Design A higher level of clothing. If fast fashion brands rely solely on new stores to improve their performance, and continue to sell through discount sales and stimulate sales, they will encounter the development dilemma of loss of customers and core competitiveness.

Luxury industry

Luxury brand "Internet +" marketing progressively

In the first half of 2016, luxury stores in China continued to disappear, such as the closure of two stores in Taiyuan and Shanghai in the first half of the year LV, and GUCCI also closed stores in Chengdu and Ji'nan in the first half of the year. In the first half of the year, ten brands of luxury brands, which are regularly tracked by Ying Shi Group Research Center, have only three brands, including FENDI, BURBERRY and GUCCI, to open new stores in mainland China. So far, ten luxury brands in China have maintained 356 stores, down 2.7% from the same period last year. Luxury brands are fully aware that if we want to achieve sustained growth in the Chinese market, it is out of date to shop solely on the basis of scale stores and distribution channels. The arrival of new consumption requires that luxury brands should take into account the "Internet +" marketing at the same time. For example, CHANEL held a fashion show again in China after seven years, and realized the interactive functions such as scene interaction and social sharing through the WeChat platform. ARMANI broadcast the 2017 men's wear show in real time in the spring and summer series through the network platform. In the future, luxury brands will continue to make full use of the Internet and social media to communicate more effectively with customers, enhance the existing consumer stickiness, and cultivate new generation consumer groups.

　 Large supermarket industry

Closed shop pains continue, deep cooperation into a new outlet for development

In the face of difficulties in the development of the retail industry, supermarkets are also unable to live alone. In the first half of 2016, the research center of Ying Shi Group focused on 24 newly opened stores of seven large supermarkets. So far, the total number of seven supermarkets has more than 1500 domestic stores, and the total number of stores has increased by 4.9% over the same period, and the growth rate dropped by 24 percentage points year-on-year. On the one hand, the supermarket industry has been experiencing the pain of closing stores and adjusting layout. In the first half of the year, seven supermarkets closed 20 stores. Among them, WAL-MART closed 11 stores, Carrefour also closed stores such as Shanghai and Wenzhou.

On the other hand, seeking deep strategic cooperation has become another way out for the development of supermarket brand. In June 2016, WAL-MART reached a deep cooperation agreement with Jingdong, which included the resale of assets such as store 1 and Jingdong to obtain 5% of Jingdong's shares. Its Sam member store will set up an official flagship store on the Jingdong platform; WAL-MART will also access the "crowdsourcing" platform of "O2O" and "O2O". The supermarket brand will continue to enhance the efficiency of resource integration in the supply logistics chain, O2O construction and promotion, and get rid of the current predicament through in-depth cooperation.

General manager of Ying Shi Group Research Center and Zhang Ping, President of the China real estate Specialized Committee, the Royal chartered surveyor society, said: "the continuous rising cost of opening stores in China has been increasing the pressure of brand operators. In the face of declining performance in recent years, the number of brands who choose to stop shop and stop expansion in recent years is not unusual. The contraction of China's commercial market does not mean the shrinking of the overall consumer market, but because of the adjustment of the domestic consumption structure to the enjoyment, facing the more detailed consumption demand, it is expected that the future adjustment and transformation of traditional brands will further speed up and push forward in depth, and more innovations and changes will emerge in the market.