Traditional Textile Enterprises Enter The Internet Industry, Promising Micro Business Prospects

As associated mobile Internet The rapid development of a business model, micro business has become the major. brand An important way to sink channels and increase sales. In the most traditional textile industry, there is already a "foresight". knitting Enterprises attach importance to micro businesses and apply them successfully. Zhu Cheng and the Chuan Cheng group founded by him are such an example.

In 2016, Chuan Cheng group released the first Internet exquisite single product, the goddess of socks, which sold 400 thousand pairs in only 4 days. In the same period, the traditional e-commerce channel sold only 4 million pairs.

"I saw the tremendous energy contained in the micro business, and also saw the unique charm of the Internet's ultimate products," Zhu Cheng, chairman of biography group, deeply regrets.

Recently, Chuan Cheng group has announced the two "market tools". One is the Internet extreme product that Chuan Cheng group spent heavily in research and development. In Zhu Cheng's view, Internet thinking is user thinking, everything is considered in the user's perspective, so that users can become the best media. The first is Zhu Cheng's personal brand.

"We are different from the general micro business team," Zhu said. What he wants to build is the legend of "micro business +" industry. In the long term observation and testing of water business channels, Zhu Cheng combined his experience in 10 years with products, management, brand, channel and other fields, and put forward his six major thinking management modes and the perfect promotion mechanism of three clubs. His system training endowed the barbarians of the barbarous growth period with brand, management and product consciousness, and completely overturned people's negative cognition of general micro businesses.

Zhu Cheng said that 2015 is the first year of the real rise of micro businesses, and 2016 will be the watershed of general micro businesses and brand micro businesses. "The traditional micro chamber of commerce is facing increasing pressure on inventory, and the brand micro chamber is selling it for sale. The supply of goods will be a new normal.

It is understood that at present, the business of Chuan Cheng group covers four major sections, one is the production base of socks, the future will be built into a sightseeing factory, and the two is the moresocks brand. In the future, it will be made into an enterprise grade product by the group, an international brand of the socks industry, three is a "satisfaction" chain, and the four is a brand name. The new products will be sold in a micro business mode.

Zhu Heng said, "this constant temperature hose is a huge sum of money spent for two years with the international socks giant to develop. Its functions of heat preservation, shaping, body shaping, moisture absorption and sweating are all tested by strict instruments, and all functions are able to withstand scrutiny. Take the elasticity of our constant temperature socks. After rigorous testing, the ordinary fiber can only stretch 1.4 times, while the skin feeling silk can stretch 2.6 times.

Zhu Cheng told reporters that the general micro business team has many problems in management, operation, brand and so on, but these experiences can be used to make up for it and enhance it.

Zhu Cheng likened the development of micro business in 2015 to Taobao ten years ago, and the brand entry in 2016 was similar to Tmall. "I want to build a regular army of" micro business + "era.

According to statistics from authoritative organizations, the market size of 2016 knitwear retail business is about about 60000000000 yuan. After 4 years, the scale will increase to about 250000000000 yuan.