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2010 Fujian Children Shoes Industry Brand Alliance Development Symposium Held

2010/8/25 11:33:00 37

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On the afternoon of August 27th, the 2010 Fujian children's shoes industry alliance development symposium and the ten children's shoes presentation ceremony will be held in Quanzhou Ming Fa Hotel.

Accordingly, the award ceremony was organized by the Strait Metropolis Daily and China children's shoes net, and was co sponsored by the Fujian Shoes Industry Association Children's shoes Association, which was hosted by Wanxiang Mall Development Co., Ltd.

At the scene, the ten children's shoes awards ceremony will be held first.

The "top ten" brands of "ten leading brands of children's shoes" are ABC, Baba, gang Deng, di Meng, pet dog, Cambridge, Lanmao, Yong Gao, Xing Fu and foot friends.

There are three other single awards, namely: POOVE won the best sports equipment in the West.

brand

"Camels have won the most international brand of Haixi children's shoes", and Fick has won the "best public image brand of Haixi children's shoes".

It is reported that the "Haixi ten children's shoes leading brand selection activities" activities for nearly two months, a total of 25 enterprises to participate.

The 13 brands that won the award came out after the strict examination of mother's assessment, online voting and expert grading, which basically represented the overall level of Haixi children's shoes.

After the award ceremony, a seminar on the development of brand alliance of 2010 children's shoes in Fujian will also be held.

Haixi attending the meeting

Children's shoes

Business owners, professional managers, university scholars and marketing experts will discuss the theme of "how to build a brand alliance for children's shoes in Fujian". They will collide from the following three angles: "the current brand development status of Fujian children's shoes industry", "why children's shoes industry needs to create brand alliances" and "how to build brand alliances for children's shoes enterprises".

The industry agreed that the children's products industry is facing unprecedented competition.

Haixi

Children's shoes

Facing the encirclement and suppression of foreign children's shoe brands, enterprises also encounter the beachhead of international sports predators and the sweeping of sports goods brands in China.

"During this period, it is very necessary for Haixi children's shoes enterprises to create brand alliances."

Xie Jiasheng, Secretary General of the shoes Association of Fujian footwear industry association, said that at present, children's shoes enterprises are relatively thin, with low profits and slow capital accumulation.

Although the operation of the enterprise has basically met, but for almost the adult shoe and clothing industry and other high brand marketing funds, the strength of the children's shoes enterprises is obviously insufficient, often can only be tasted, the brand can not be highlighted by marketing.

Under these factors, the product homogenization, brand homogenization, and strength homogenization are made.

Therefore, during this period, it is very necessary for the Haixi children's shoes enterprises to unite and concentrate their resources, funds and channels.

Xie Jiasheng believes that only "alliance" can help enhance the overall market position of the independent children's shoes brand in the economic zone of the west side of the Straits, and help to promote the formation of the "children's shoe industry" pattern so as to form the "Haixi plate", which will help enhance the overall brand recognition and reputation of the children's shoes industry in the Haixi region, and achieve win-win development.