MILLET---- Constantly Conquers The Outdoor Brand Of Alpine

MILLET development history

The birth of brand

1921:

Mr. Marc MILLET and his wife (Raymond and Ren e MILLET's parents) were hired by Mar e chal, a wax tablecloth company, to create a shopping bag and rucksack production company in St Fons (69).

Initial number of workers: 10

1928:

The company moved to Les Marquisats's security office.

1934:

With the continuous progress of production, the first knapsack with backpack system appears, which makes the knapsack system an important part of backpack.

The company is run by brother Ren and Raymond.

1939/45:

The MILLET brothers have worked with the French resistance organization, Ren e MILLET in Les Bauges, Raymond MILLET in Les Gli res.

They provided backpacks to the resistance movement.

In 1945, the MILLET brothers took over the company completely.

1946:

Ren E. MILLET, CAF (Alpine Club, France), initiates the development of professional mountaineering backpack.

At CAF, he met Louis Lachenal who actively participated in the research and development of these backpacks.

The experience of conquering Himalayas: Maurice Herzog and Louis Lachenal explore Anna Pru.

1950:

MILLET provided equipment for the first French expedition to Himalaya Range.

In particular, these equipment successfully helped them conquer the mountain peaks above 8000 meters (Anna prun Explorer: Herzog/Lachenal).

With the use of these professionals, the MILLET backpack has been established as the leading position in mountaineering. MILLET's product image has been gradually established in the world, making it a leading position in the French knapsack manufacturing industry.

In 1950, MILLET developed the first backpack for climbing at high altitudes.

Bonatti, MILLET's first technical adviser.

1959:

Raymond MILLET, through his Italy distributor (Luciano Nicola), met Bonatti who was a guide in Courmayeur.

Bonatti became the first technology consultant to sign a contract with MILLET.

Slogan, "Confiez Vos charges Walter Bonatti" ("let Walter Bonatti carry your equipment").

This slogan is very useful for MILLET propaganda.

1963:

MILLET is the world's first brand to change its backpack, all nylon and sponge made of seamless backpack, and has obtained international patents.

Technology research and development

In the late 1950s and the late 60s: MILLET became an expert in mountaineering backpack.

1960 's:

The development of domestic market and international sales begin to be >, precisely because of the successful use of MILLET by countless expeditions, making MILLET brand famous.

1964:

MILLET is the first European company to use nylon manufacturing Backpackers (nylon instead of the widely used cotton fabrics).

The plagiarism and imitation of other companies in the world have established MILLET's leading position in the knapsack world.

"Ski tunnel loops" and "tubular straps" have been patented.

1975:

When it was proved impossible to expand the annxi factory, a new factory was built in Frontenex, Savoy (53km) from annxi.

Since 1950, it has established a permanent connection with the mountaineering world.

MILLET has maintained close ties with famous mountaineers and climbers.

First diversified development: mountaineering clothing series

1977:

First diversified development.

We developed mountaineering down coats and developed the first cooperation with Gore company.

Due to the influence of MILLET brand, continuous enrichment of mountaineering and hiking knowledge and stable sales network, MILLET has diversified development.

The development of the new series was immediately successful.

1980s: for the first time, on an anaerobic condition and on Mount Qomolangma alone.

1978:

1980:

Reinhold Messner helped climb the Mount Qomolangma for the first time with MILLET equipment.

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1985:

Christophe Profit, equipped with MILLET, completed Eiger, Cervin and Jorasses trilogy in less than 24 hours, and climbed the entire Peuterey ridge and Hypercouloir.

1987:

The number of technical consultants has reached a peak, including Messner, Edlinger and Philippe Jantot.

And develop a special marine exploration route.

1993:

Develop a revolutionary ice ax fixed device system: FPP for short.

Combination of Reinhold Messner and Lafuma

1995:

In February 6, 1995, MILLET, Racer and Gamet were bought by Lafuma group (Philippe Joffard).

At that time, Lafuma ranked first in the French knapsack market (sales of 450 million francs); MILLET ranked second.

MILLET is closely integrated with Mac of Lafuma group, which has been leading mountaineering underwear since October 1993.

1996:

Before the merger of the two brands, the two brands work together.

After the merger, the outdoor market has developed into an international company.

In September 1, 1997, Mac belonged to MILLET brand.

Second changes: rope and mountaineering boots Market

1996:

Lafuma's acquisition of Rivory and its brand also belong to MILLET.

1998:

In September 1998, the acquisition of ONE SPORT (the production of rock climbing shoes, hiking shoes and mountaineering boots), Lafuma group's MILLET, Rivory and ONE SPORT created a technical expert series.

1998:

Cooperating with two brands of COUSIN and RIVORY, it keeps second of the world's market share in the climbing, climbing and rafting market.

Nowadays, these two brands also belong to the MILLET brand.

2001: skiing from the Mount Qomolangma for the first time.

2001:

MILLET supplied the first snowboard skier, Marco Siffredi, for the first time to conquer Mount Qomolangma and successfully cross Norton Couloir.

2003: cleaning up Himalaya Range activities.

2003:

Han Wang Yong, one of the mountaineers and technical advisers of MILLET, conquered 14 more than 8000m peaks and launched a public service campaign to clean up the base camp of Mount Everest.

2004: Du Lac won the world championship of rock boulders.

2004:

Daniel Dulek gained a historic climb and completed a difficult line. In the same year, he became the champion of France, Europe and the world.

2005: Chomolonzo Adventure

MILLET equipped for the first Himalaya Range expedition of the year: Christian Trommsdorff, Yannick Graziani and Patrick Wagnon climbed to the top of Chomolonzo height of 7000 meters.

The idea of "the protection and recycling" is the world's first concept. Its purpose is to use recycled rope.

St e phane Brosse and Patrick Blanc have won three of the most famous events in this year's alpine skiing competition: Pierra Menta, Mezzalama and Patrouille des Glaciers.

"Protection and recycling"

2006:

MILLET across Europe to carry out the "protection and recycling" plan.

50 years of mountaineering experience

Because of its strong technology, long brand history and rich product experience, MILLET has become the leading brand of European mountaineering equipment.

In June 3, 1950, MILLET opened a historic page: the first time people used MILLET products to reach the 8000 m peak: Anna pruna (8043 m, Nepal), attracted the attention of the world.

Louis Lachenal and Maurice Herzog two people reached the top.

Before reaching the summit, they conceived and developed backpacks with friends of MILLET, an friend, to adapt to high altitude climbing.

The revolutionary improvements of these backpacks helped them reach the mysterious Anna Pru.

Practical experience has further enriched technical experience.

Since then, MILLET has been pursuing the greatest names in mountaineering, listening to and sharing their spirit and beliefs.

The famous mountaineering men and women athletes have extensively penetrated into the development of new products, and even very specialized equipment (clothing, backpacks, shoes, ropes), so as to meet the requirements of different mountain sports perfectly.

From all kinds of experience, we have the power of innovation and truly adhere to the concept of MILLET mountaineering.

MILLET's experience is unique.

Experience is the key to advancing in the field of high altitude mountaineering. At the same time, only through an open mind and patient understanding can we share these experiences.

Some climbers have to stop at a few meters away from the summit, while others must postpone until tomorrow.

Every mountaineer has to make some painful decisions at some point to give up.

But with the joy of reaching the summit and the constant moments of spending time with friends and mountaineering companions, the hard times of forced retreat will be forgotten.

When we develop new equipment, this experience is exactly what MILLET is looking for.

Over the past 50 years, the experience of developing mountaineering products has made us very harsh: carefully selecting every raw material; carefully studying every function; testing every sample under real conditions.

Whether it is knapsack, boots, ropes or protective clothing, it can only be put into production only if it meets the requirements of the development plan.

If we find any defects in quality or function, we will reconsider and design.

We have met this demanding requirement, including every detail that comes from you and your mountaineering experience.

Sharing these experiences is an invisible link between mountaineers and MILLET products. It began more than 50 years ago and the MILLET brothers' revolutionary improvement of backpack still remains.

We always persist in action, in which happiness and disappointment are intertwined with adventure. Success is always associated with the latest technological innovations and the best equipment.

We always stick to the wealth that helps us advance: your experience.

MILLET. our experience is from high mountains.