Home >

Yao YAO Holds "Technology China &Nbsp" And "Go With Yao".

2010/8/24 20:39:00 72

Fujian Kai Fan Group Co., Ltd.'s brand Yao YAO "

science and technology

A news conference between China and Yao was held in Shanghai World Expo international information development network Pavilion.

For this time, Zhao Tao, deputy general manager of Fujian kayfan Group Co., Ltd., who has been in World Expo, Shanghai, said that this order meeting, Yao YAO put forward the brand concept of "science and Technology China and Yao counterparts". The scientific and technological movement advocated by this company coincides with the technological life of the Expo. With the help of the Expo platform, the brand concept is promoted, the national sports spirit is advocated, and the inspirational positive thinking and willpower contained in the national sports spirit are taken as the brand culture connotation to further penetrate into the consumers' mind.

At the same time, in order to further use "science and technology concept"

Model

At the meeting, Yao YAO announced the establishment of the Yao sports health research center, and hired some famous experts such as the Sports Science Institute of the State Sports General Administration and the Computing Institute of the Chinese Academy of Sciences.

This means that

Yao YAO

From the strategic point of view of brand development, through technological innovation, the R & D capability of products can be improved rapidly, and the core competitiveness of products and brands can be further built.

It is reported that Yao sports health research center will further develop the concept of low carbon and environmental protection, and advocate the theme of green environmental protection.

At the same time, we will launch a series of targeted activities, such as the foot type rule of the Chinese people, to create a more comfortable and more suitable shoe type for healthy movement. In the aspect of clothing fabrics, we will further develop high-tech functional characteristics that are beneficial to human health. All of them are based on the healthy exercise and reflect the product value.