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    Chinese Shoe Companies Need More "China Intelligent Manufacturing".

    2010/8/25 14:53:00 53

    China'S Shoe Enterprises

    Mention "

    liberation shoes

    "Many people see it, or in many films and TV shows, as a kind of shoes that the Chinese people think is no longer available, they have surpassed Nike and other brands in the overseas market, and even reached 75 US dollars per pair. This is a miracle.


    According to the industry, this year's red shoes in Europe and the United States improved the release shoes, an American businessman and the Henan Jiaozuo Sirius shoe factory that produced the release shoes were launched together. While maintaining the understanding of the classic rubber head and canvas upper, the material was also improved to make it more comfortable and stronger.

    There is a trade name card on the shoe, and the uniform price is 76 dollars a pair.

    With the release of the improved release shoes in Europe and the United States, the original price of less than 2 yuan of local grassroots release shoes also rose sharply.


    Foreigners are not "punching heads".

    They cost less than $2 per pair.

    shoes

    In the United States, it was sold to US $75 to $87.

    In Japan, it sells about 460 yuan a pair, and in China, the price is not cheap - selling 358 yuan a pair, for a large number of reasons.

    According to the person in charge of the shoe factory, the current release shoes are improved and the materials and materials used are different from before.

    It has no strong smell of rubber. It does not stink. It breathes and breathes.


    Many brands develop targeted products of Chinese elements in the product entry period or brand development stage, in order to quickly narrow the distance from Chinese consumers.

    They know very well that once these elements are applied, their media exposure rate and exposure rate will be particularly high.

    When "release shoes" and "snakeskin bags" appeared in overseas markets and appeared at a shocking astronomical price, our media did a lot of coverage.

    However, the branding of these brands is to use rich cultural elements in design, and to do subtraction may be more colorful than to add. They often preserve superficial things, but in connotation and details, they use their technology more, which makes the added value of products greatly improved.

    Why do the old models and the new release shoes are nearly 100 times more expensive, because the latter satisfies the consumer's needs?

    These products not only remain in the classic tradition, but are not static. They push new models and change new products every year, constantly satisfy their customers' psychological needs of new and old tastes through their own brand and product innovation.

    From this perspective, we need not only "made in China" but also "made in China".

    Chinese

    Culture

    It must be the Chinese people who are most familiar with it. When overseas manufacturers use Chinese culture for marketing, they should seize this opportunity for Chinese manufacturers.

    Zhi Zhi

    "Create more value for manufacturing.

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