Hua Fengchao Fiber: Take The Road Of Diversified Industrial Development Strategy

At present, the main problem facing the domestic microfiber industry is intense homogenization, lack of R & D capability and lack of high-end products. Based on this point, Huafeng microfiber, at the very beginning of its establishment, has strengthened the path of developing diversified industries. In the first few years, it has consistently adhered to technological innovation and product development. Apart from the use of ultra fiber protective footwear leather, a series of special high-end products such as microfiber shoe leather, super fiber military leather, and ultrafine fiber automotive interior leather have been tested by relevant standards, and the market prospect is promising.

go Diversified industries Development strategy

Founded in 1991, Huafeng Group is the largest polyurethane product in China. manufacturing enterprise 。 In 2007, the group's headquarters in Wenzhou achieved sales revenue of 5 billion 46 million yuan, 890 million yuan in profits tax, and 3 billion 750 million yuan in total assets. It has been ranked as "500 strong enterprises in China's large enterprise groups", "500 strong Chinese manufacturing enterprises", "500 strong Chinese private enterprises" and "China's stone oil and chemical industry top 100" for many years.

The company mainly develops and produces polyurethane resin (shoe sole fluid, leather resin), polyester polyol, polyurethane elastic fiber (spandex), polyurethane synthetic leather and polyurethane super fiber synthetic leather and other products, of which polyurethane resin and spandex two series products have won the title of "China's famous brand products". The company has five production bases, namely, Wenzhou, Shanghai, Fujian, Liaoning and Chengdu. It has two national level R & D centers and Zhejiang R & D centers. It is the drafting and establishment unit of the standard for the production of microfiber synthetic leather and spandex filament.

Group subsidiary Zhejiang Huafeng spandex Limited by Share Ltd is the largest spandex production enterprise in China, the first private listed company in Wenzhou (Stock Code: 002064), and the focus of the national Torch Program. High technology Enterprise. Is the national chemical fiber industry, the top ten enterprises, competitiveness, tax ten strong enterprises.

Zhejiang Huafeng new material Limited by Share Ltd is the largest manufacturer of polyurethane sole fluid in China. In the footwear industry, most of the enterprises in China's ten big shoe kings, as well as Adidas, Nike and other world-famous sports products manufacturers, use Huafeng products directly or indirectly.

Shanghai Huafeng superfine fiber material Limited by Share Ltd (formerly Huafeng Group Shanghai Co., Ltd.) was registered in October 2002, mainly polyurethane super fiber synthetic leather. In 2007, it realized output value of 376 million 380 thousand yuan, creating a tax revenue of 23 million 130 thousand yuan. In 2008, the tax revenue was 29 million 550 thousand yuan, and the profit was 30 million 100 thousand yuan. The company has become the supplier of the super fine synthetic leather, designated by Anta, "361 degree", "Jordan" and other famous domestic sports shoes manufacturers.

Zhejiang Huafeng Real Estate Development Co., Ltd. is a subsidiary company of Huafeng Group. High grade real estate is an important part of the group's development strategy. It is a new pillar industry that the group focuses on. Huafeng real estate adhering to the Huafeng Group's advanced culture concept, relying on the excellent talent team, extending the profound brand connotation, relying on the strong comprehensive strength, and integrating the cutting-edge humanities culture, is committed to building the most elegant architectural works. He has successfully developed projects in Fujian, Jinjiang, Jinhua, Chengde, Hohhot and other cities, and has won high praise from the society. At present, the Huafeng center is located in Qianjiang New Town, with a height of 150 meters and a building area of more than 70 thousand square meters. According to the company's development plan, we will develop high-grade projects in many domestic target areas, and strive to develop into brand enterprises in a span of 5 to 10 years.

Huafeng aluminum Limited by Share Ltd is located in the South Gate of Shanghai, which is open to the outside world, Jinshan, with convenient spanportation and unique location advantages. The company covers an area of 300 mu, with a total investment of over 1 billion. It can process 80 thousand tons of aluminum alloy materials every year. The main product is heat spanfer aluminum alloy composite material. It is currently the largest thermal power spanmission material supplier in China. It has a complete production line from casting, compounding, hot rolling, cold rolling, annealing to finishing and cutting. It has a high degree of automation. All the technical indexes and machining accuracy of the equipment are in the most advanced level in the same industry in China. The hot-rolled machine is equipped with the German imported crown instrument for the first time in the country, and the cold rolling mill adopts the AGC/AFC quality flow control technology imported from the US. At the same time, the company follows the ISO9001 quality management system standard, strictly controls the product targets, and ensures the stable product quality. The company has a number of senior experts and technical backbone in the industry, has set up a high standard technology development center and a physical and chemical inspection center, signed technical support agreements with the well-known domestic institutions and research institutes, and the new product development capability is among the best in China. At the same time, the company is equipped with a strong technical service team to provide timely, effective, pre sale, mid sale and after sale services to customers. The products include aluminum alloy plates, belts and foil materials in various series, brands and various specifications in the field of heat spanmission. They are widely used in automotive and construction machinery cooling systems, power station cooling devices, micro channel coolers, household commercial air conditioners, etc., and processing 1, 3, 4, 5, 7 series of aluminum alloy products.

Adhere to technological innovation and product development

In the field of new composite materials, if we want to maintain the vigorous vitality of enterprises, we need a steady stream of new technologies. Huafeng microfiber, with its technological innovation, constantly develops new fields of product application, closeness to real life, breaks the traditional consumption concept, aims at "green ecology", and improves the quality of people's lives. Especially in the design and development, it strictly controls the selection of raw materials, production processes and finished products packaging, strictly based on the EU's environmental requirements, and creates a green eco-environmental image of Huafeng microfiber.

At the Shanghai Technical Awards Conference held in February 27, 2010, the Shanghai Huafeng superfine fiber material Limited by Share Ltd's "research and development and application of new composite fascicular ultra-fine fiber polyurethane high-grade synthetic leather (Superfine leather)" won the three prize in Shanghai science and technology progress. The product is a new type of composite material. It can completely replace leather, and represents the latest development direction of artificial leather in the world. It is suitable for all fields, meeting the market demand for leather and advanced simulation, and has positive significance for environmental protection, promoting ecological balance and promoting the development of circular economy. Its successful application has enhanced the core competitiveness of enterprises, enhanced the ability of independent innovation of enterprises, and laid a solid foundation for the sustainable development of enterprises. This project also fills the blank of Shanghai's product, and achieves good economic and social benefits.

Huafeng microfiber has achieved gratifying achievements in a series of Technological Development: the research and development of Microfiber Sofa has reached the advanced level in China; the development of high solid mirror leather, the development of high resilient resin for superfine fiber synthetic leather, the development of high frequency resistant and hydrolytic sport shoe leather, the development of dyeable resin, the development of non yellow resin and the development and development of leisure leather have all reached the leading level in China. The development of colored suede has reached the international advanced level and the leading level in the country. Many technologies such as embossed sofa leather, automobile seat leather and ultra-fine fiber military leather are being developed, many of which have been tested by the quality department and have broad market prospects. I believe that in the near future, these advanced technologies will enter people's daily life.

The company has always been adhering to the concept of R & D and production of science and technology, and from all aspects of materials, technology, technology and other aspects to strive to integrate with advanced international technology. Since the establishment of the technology center in April 2008, the company has completed 10 R & D projects for new products of ultra fiber materials with independent intellectual property rights, and has made great contributions to the spanformation of new and high technology achievements in the production of microfiber leather products.

{page_break}

Adhering to the people-oriented principle and improving enterprise efficiency

Hua Fengchao firmly believes that enterprises must adhere to the principle of putting people first in order to better enhance the efficiency of enterprises. Therefore, the company attaches importance to humanized management, constantly improves the working environment of employees, integrates labor protection facilities, and strengthens occupational health and occupational disease prevention and control work. We must strictly enforce the laws and regulations of the state, improve the company's rules and regulations, and intensify environmental protection. All indicators of environmental protection work are in line with the relevant regulations of the state and local governments. The company has paid social endowment insurance for its employees, covering 100%. Employee income increases by 15% per year. The staff enthusiasm is high, the enterprise benefit is good. In the three years from 2006 to 2008, the total output value of the company has reached 1 billion 60 million yuan, and the sales revenue has been completed by 1 billion 30 million yuan, and the tax has been paid 74 billion 558 million, and the profit has been 116 million.

On the basis of mining and refining the entrepreneurial culture, Huafeng Group creatively put forward the core concept of corporate culture based on four common goals, common entrepreneurship, common interests and common development. The idea of "four common" motivates employees' sense of belonging and sense of achievement in the enterprise, and fostering the core competitiveness of Huafeng. Under the guidance of excellent corporate culture, Huapeng Group actively returns to society, assumes social responsibility, and endeavors to build a "harmonious enterprise". In recent years, it has contributed more than 35 million yuan to the public welfare undertakings, and has won the honorary title of the national model labor relations harmonious enterprise.

In the face of rapidly changing market, Huafeng Group will adhere to the industrial development strategy of strengthening the main industry and moderately diversified industries, and persisting in the combination of industrial operation, brand operation and capital management, and constantly promoting technological innovation, institutional innovation, management innovation and cultural innovation, so as to achieve the sustainable development of enterprises.