New York Fashion Week Appeals: Pay Attention To The Growth Of Men'S Wear Brand

In fact, in recent years, in February and September,

"I have joined the CFDA for ten years, and we have been trying to do that for ten years," said John Varvatos, who is planning the New York men's wear week designer. "If we plan to try, there will be a better performance than before, because we have a bigger design platform."

U.S.A

"I like to release in New York. Of course, most of my previous shows were there," Varvatos said. Before the three season in Milan, Varvatos created the largest men's wear record in New York. "The reality is that the men's wear market has been opened in Milan men's wear week June 20th, and New York's release will not be presented to the public until September."

In this way, American designers who base their production base in Europe need not have a single spring summer series. (June Milan men's wear week is the spring and summer series to be released next year). European factories have no time to take care of the late arrival of the other side of the ocean.

And the same type of clothing for developing countries.

Therefore, despite the recent worldwide applause for the design from New York, American designers are still trying to get a fashion show in Europe.

A recent example is the designer ThomBrowne, Browne, who has dabbled at the PittiUomo men's Wear Exhibition of doffer, and the Moncler GammeBleu, who is the creative director, is stationed in Milan men's wear week. Browne recently expressed her desire to release the main line in Paris.

"I'm proud of being an American designer," Browne said. "But we have to sell it in a real men's wear season.

From a product point of view, sales in the early June and early July are extremely important, which means that the next series can be completed in two months, which is not easy.

We can even start early, because we have to get everything ready. "

He believes that the advantage of making a show in Europe is not only in time but also in attracting more international audiences than New York.

Tim Hamilton, a designer who has participated in the two Paris men's wear week and will continue to participate, holds the same view: "it is obvious that it is difficult to get international attention in New York, especially men's clothing."

However, he still retains some "tracks" on the New York fashion week, such as party and his sub line - Redux's static show.

"I respect New York fashion week's principle of" encouraging new designers ", and I was once one of them.

But this is very unstructured. Why can't we make more choices on the schedule? Everyone is complaining about the crowded schedule and there are too many shows.

If I take another time for men's wear, I will consider coming back. "

Hamilton's attitude is clear.

"Authority" created by market behavior

CFDA (American Fashion Designers Association) and ImgFashion (Global Mercedes Benz Fashion Week management organization)'s position is: if men's designers are still inclined to make shows in Europe and are feasible, it is also more beneficial to the designers themselves.

But Zack Eichman, vice president of ImgFashion, said: "I understand that fashion week is always a media activity because of the lack of concern for buyers because of fashion relations.

Perhaps buyers do need directional fashion shows, but they often make decisions in showroom.

In fact, hiring models, hairstyles, makeup and spending all the money to run shows is nothing more than a marketing activity.

Many years ago, men's wear designers such as JohnBartlett held fashion shows during the week of New York market.

So even if we really need a tent in New York fashion week, it does not mean that we can get the attention of the core supporters outside the tent.

When HelmutLang moved to New York, it changed history.

In 1998, Lang said he would not wait for the New York fashion week to be held in October, while other designers set him up as an example. As a result, New York fashion week had to arrive six weeks ahead of schedule, and was scheduled to be held in September.

Almost at the same time (or possibly influenced by the Lang fashion show, many American designers began to integrate men's clothing look into their women's wear), so they opened the door for the popularity of men's wear show, although men's clothes were still submerged in the unpredictable and visual charm of women's fashion trends.

Since Trovata, Cloak and ThomBrowne have become fashion spokesmen, the number of men's wear designers has surged in the past ten years, and American men's wear has attracted more attention.

"Hosting an independent men's week is sure to be very visible, but it will encounter obstacles on the agenda and how to expand global influence. There is a huge question mark here."

Img's Eichman objectively expressed his opinion: "I don't know if it is necessary for designers to perform themselves when they have other opportunities to show themselves, still performing fashion shows in New York and Europe fashion week.

This industry needs a designer group that is full of vitality and brings different voices, so that people can focus on their motivation and causes.

In contrast, men's clothing week in Milan and Paris may be more authoritative. In January and June each year, Milan and Paris set up separate fashion week for men's wear, and responsible for their fashion organizations are trying to stay away from fashion week with official strict standards.

For many European fashion houses, especially Italy brands, men's clothing business is nearly half of their total, so they always spend a lot of time on men's clothing to reflect this.

On the other hand, in New York, any resourceful and resourceful person can perform a show and enter the fashion week schedule, but this is also the reason why the city is the cradle of the new designer.

There are many local supporters.

Of course, there are also many supporters in New York.

"I think New York is a suitable environment for us," said designer MichaelBastian. "We are luckier than most people because we manufacture in Italy, and showroom, which is located in Brunello during the Milan fashion week in June, is open to retailers.

By the end of August, we finished the show.

Although we have to make changes in the new series due to media exposure, retailers have witnessed the complete series in advance.

Besides business, it's also important to comment on your work from the perspective of the United States. It is important to know that publishing between Dolce&Gabbana and RobertoCavalli is the most important thing to do.

DuckieBrown's DanielSilver and StevenCox also made a commitment: "DuckieBrown is a New York company, this is our base.

You can't get so much from a city without giving it back.

It is our duty to support New York fashion.

If we are going to live here, we will definitely do the fashion show here.

Everyone thinks "the moon is more round abroad", maybe, but we think it is more suitable here.

We once had a show in Milan. It did drive the sales there, but it was a difficult thing after all, because there were so many brands there, you had to face Armani, Prada, and Dolce&Gabbana.

New York is a city full of wit and humor, especially in the last five years, the development of men's wear brands is very good.

In other words, New York fashion week is also supported by many local brands. Over the past February fashion week, there were more than 50 men's wear.

Take CalvinKlein for example. Although it is working hard in Milan in June, it will return to New York in February to issue a new series.

And the brand of men's clothing springing up in Manhattan also fueled the independence of men's clothing week.

"If you can reserve the men's clothing for the first two days of the New York fashion week, or even develop into an independent part, it will be very attractive."

Designer RobertGeller said.

In fact, most of the time of the first day of New York fashion week is now giving way to men's show, but it needs further symbolic efforts to make it official.