How Does The Original Brand Lead The Fashion Trend From The China International Home Textile Exhibition

Recently, for the China International Home Textiles and Accessories Expo, it is a special commemorative year. The upcoming exhibition in Shanghai is the 20 year old birthday of China International Home Textile Exhibition. In the 20 years, the international home textile exhibition has become an indispensable part of the industry. Yang Zhaohua, President of the China Textile Association, recently told reporters: "China international home textile exhibition has gone through its glorious 20 years. In the past 20 years, it has not only set up a platform for product display, marketing, trade expansion, but also witnessed the flourishing development of China's textile industry since reform and opening up."

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During this wonderful development journey, the China international home textile exhibition has been improving, attracting many famous entries in many industries, such as dream LAN, VU, fuanna, Vico, waltay, Italy wide court and so on. As we all know, most of them love to work hard in designing and innovating. The value of a brand has its unique style and tone so that it can not be duplicated in the public mind.

China international home textile exhibition is aware of the importance of design innovation. Not only will it publish authoritative trends in the next two years, but also it will launch an international trend with Frankfurt Exhibition (Hongkong) Co., Ltd., and expand the trend details and design elements in detail, find out the home textile brands with these fashionable frontier elements, and use their products to display the popular trend areas. This has virtually deepened the feelings of home textile masters and the China international home textile exhibition, and made the home textile major brand more confident and proud, and also reflected their value.

Jiangsu dream orchid home textile is one of the earliest exhibitors. It can be said that it is a close partner who grows together with the China International Home Textile Exhibition. At every year's exhibition, Meng LAN has a brilliant performance. Its brand culture concept of "advocating nature, close to nature and feeling nature" presents a unique and elegant style of "new classical and New Oriental". It uses the exploration of life, the continuous innovation of fabrics, and the improvement of the production process, leading to the new trend of green, low carbon and environmental protection. At last year's exhibition, Meng Lan's main concept of green, low carbon and healthy showed a series of household products such as colored hemp, silk, scarves, incense and so on. Among them, three series of national invention patents were obtained from the color hemp series bed products. On this basis, Meng LAN launched a new "three dimensional" series of bedding products, and the fabrics were made of flax, cotton and Lincoln. Another product is made of Egyptian long staple cotton fabric with exquisite embroidery technology and lace lace, and is loved by high level consumers such as white-collar workers. The wedding series is made of traditional festive elements combined with modern fashion elements. Each product highlights the unique style of dream orchid, showing the extraordinary design ability of the designer and highlights its important existence and unreplicability in the home textile industry.

Big move: cross the border and merge New Territories

Since China international home textile exhibition first proposed the concept of cross-border, cross-border cooperation has been a hot topic in recent years. However, many home textile brands are discouraged before facing complex products. There is a brand that advocates the concept of "big home textiles", which is more and more eye-catching. After implementing the concept of "big home textile", fule occupied the position of the leading brand in the industry in 3 years. The concept of holistic home furnishing is focused on the integrated design concept, with the design of home style as the guide, changing the single cleaning function of towel design, transforming the concept of home style into positioning, and incorporating towel design into the home style, so that the entire product line is integrated, organic integration, clear classification and rich items. Fully embody the consumption experience of beautifying life, and create the design concept of low cost, high grade and green environmental protection.

In the last year's China International Textile Exhibition, Vanderbilt, Mansion, a brand of high-end American classical brand created by the traditional American style of i'manic, was launched by Yi Manqi, the same brand as a cross-border brand. The design of Vanderberg residence is inspired by the luxurious and noble life style of European dignitaries. The traditional American classical style is the main form, which combines the fabric patterns with embroidery techniques skillfully. The style is unique and the design is exquisite. The designer creates different theme spaces with different plot plots and carries out unique coloring, but the overall tone has a big contrast of 180 degrees. The designer contrasts the red wall and the blue wall in the tone, matching the gold ornaments with the red ornaments, and contrasting them with white roses and red roses to create a strong visual impact. All these make the products of vanderburger mansion seem more mysterious and romantic.

The Italy home textile brand wide court in 2008 is the representative of the low profile and luxurious style, and its luxurious but unpublicized taste is very popular with the implicative Chinese. According to Li Yuan, marketing manager of broad court home textiles, all products are widely produced in Italy, and 100% Egyptian long staple cotton reflects their luxurious quality and taste. She said: "we attach great importance to the annual China International Home Textile Exhibition. This is a very professional exhibition. The luxury of wide court home textiles is reflected in its design details. In lace, we use three colored lace made of Italy's equipment instead of spliced out, and we use SWAROVSKI crystal for diamond insertion. Selected materials from Egyptian cotton to cotton production areas and dyes are carefully selected, including process, are produced and designed in Italy factory, very fine. The gorgeous and colorful beds are perfectly integrated with the simple layout of the stand. The fashionable and casual style of design has a beautiful encounter with the outstanding quality of the home life, promoting the unique high-end positioning of the court.

The top players of the China International Textile Exhibition have their own advantages. From all previous exhibitions, we can clearly feel their new changes and progress. Their style is unique and they shine brightly at the exhibition. The ties with the China international home textile exhibition have been affirmed by the value of their brands and the charm of the China International Home Textile Exhibition.