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Regional Segmentation Is A Serious Feature Of Domestic Stores.

2014/7/10 13:01:00 26

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< a > href= > http://www.91se91.com/news/index_c.asp > > store > /a > > weak and strong road cabinet enterprises or learn from /p >
Less than P, in the subsiding trend of listed companies, it is not surprising that red star Mei Kai Long, who has been on the market for 7 years, is on the IPO pre disclosure list. However, at the same time, a local store in Chengdu also carried out IPO pre disclosure, and it was listed in the same batch of list of home enterprises listed in the same batch of disparate Red Star Mei Kai Long, which attracted widespread concern and speculation in the industry. In this contest, how big is the impact of local stores on national stores? 
 no matter whether it is a national store with both popularity and strength, or a regional a href= "http://www.91se91.com/news/index_c.asp" > Terminal < /a >, it is impossible for the sales enterprises to enter the market actively to expand production capacity and replenish liquidity. From the game between the red star and the regional stores, the regional and regional advantages of the stores will remain for a long time. After the collapse of the previous two years, the Matthew effect will continue to play a role of shuffling in the industry. Although the impact of the local stores on the national stores is difficult to achieve, it is very obvious in specific areas. 
 from the current industry status, < a href= "http://www.91se91.com/news/index_c.asp" > regional segmentation < /a > is the most prominent feature of domestic stores. It also sets up an insurmountable "natural barrier" for other home stores to enter the local market, creating a market pattern of "big red witch" and "many small witches". For enterprises, many powerful enterprises are actively seeking greater market space and spreading passion on the road of national market expansion. Admittedly, if it is good to break out of a new world, however, some enterprises are going farther and farther on the road of expansion. When they look back later, they find that their original regional advantages are gone. The outcome of "losing a wife and folding soldiers" has pushed some of these enterprises into a situation of "besieged by all sides". 
 the road of expansion of the cupboard should not be forgotten in the intensive cultivation area /p >
 from the current development of the cabinet industry, the competition and development of the enterprise have already jumped out of the traditional mode of "scale up", and the core of the successful development of an enterprise is the intensive technology and professional talents. Similarly, taking the national hypermarket as an example, from the financial situation disclosed, most of the sales results still come from the headquarters cities, and the total sales in other cities account for only 1/3. In front of these national stores, the size of any store can only be described as "shrimp and crabs". However, these "small soldiers" can be firmly tied to one side of the territory, and the momentum of development is even stronger. Their steady state also reflects that the success of an enterprise is far from being "large". 
 in addition, in some locality strong cabinet brands, even if the sales volume of the whole country does not occupy the dominant position among the whole brands, however, being able to "dominate the other side" becomes a winning weapon for its long-term development. Qin Zhanxue, executive vice president of the China Circulation Association, also said that local enterprises could rise suddenly because the limited funds and funds were concentrated in the local area, and established closer ties with local distributors. The full utilization of resources made them not only have a sound supply and marketing system in the region, but also knew well about the local consumption habits, and successfully grasped the consumption demand, and the advantages of various local people made the enterprises rapidly grow into the leading enterprises in the region. 
 we can see that the bigger the cake is, the better it is. In the process of making the cake bigger and bigger, it will not only cost a lot of money and manpower, but once the final cake is not ready, all the investment will be wasted and enterprises will be hard to digest. In addition, China's vast territory, people everywhere have different consumption habits. Finally, whether the cake is suitable for taste has unforeseen risks. The development of enterprises is also like "walking at a high altitude" without any sense of security. 
 these are of profound significance to the cupboard enterprises that are preparing to enter the national market. Whether to make phoenix in the pheasant or to make a pheasant in Phoenix is a problem that every small and powerful cabinet enterprise must consider carefully. Only by steady development can we win steadily.