Active Participation: The Driving Force Of Industrial Clusters

Last year, Intertextile home textiles and accessories (Qiu Dong) fair, China (P), the home textile exhibition group has achieved the desired results. This year, they will continue exhibiting with the company, hoping to reach more professional buyers at the 2014 China international home textile exhibition, and display their respective regional brands more and more deeply to the audiences at home and abroad. < /p >
< p > because regional brand brings more opportunities for development of cluster enterprises, further display of regional brand and transformation has become the driving force for the exhibition group to adhere to the exhibition. < /p >
< p > < strong > > a href= "http://sjfzxm.com/news/index_p.asp > > Haining < /a >: the comprehensive advantage is not inferior to < /strong > /p >
< p > "Xu village" in Haining city of Zhejiang province has the spirit of "hard work and pioneering spirit". The three "Xu Cun conference" held in Jiaxing established the status and direction of the private economy in Jiaxing's economic development. A series of system and mechanism innovation has made the development of home textile industry in Xu Cun town, Haining, Zhejiang, an unparalleled first mover advantage in other areas. At the same time, the competitiveness of "Xu Village textile" regional brand has been further enhanced. < /p >
< p > reviewing the development process of China international home textile exhibition, we can clearly find the development path of Haining home textiles transformation and upgrading. < /p >
< p > Zhu Weiqiang, Secretary of the Party committee of Xu Cun town, Haining City, Zhejiang Province, introduced Xu village's emphasis on industrial transformation, and tried to eliminate and reduce water pollution from the source, focusing on the improvement of home textile finishing and consolidation, and through the merger and reorganization, forced retreat and machine replacement, the quality of home textile finishing was improved and the layout of the environment was better. < /p >
< p > "Haining home textile industry started in family industry, and family industry grew with the China International Home Textile Exhibition". This year, the government is gradually guiding the family industry to enter the industrial park, thereby improving the production efficiency and product quality of the enterprises. This will help to further strengthen the "Haining home textile" regional brand and attract more customers at the China International Home Textile Exhibition. Zhu Weiqiang emphasized. < /p >
< p > China international home textile exhibition has played an indispensable role in promoting the development of home textiles in Haining, making the exhibition itself an important platform for communication and communication. < /p >
< p > nowadays, Xu Cun has become the famous production base of jacquard decorative cloth in China and one of the famous home textile industrial clusters in China. The market share of products is more than 35%, and the annual output of decorative cloth is more than 1 billion 500 million meters. The annual turnover of Haining home textile City in China is nearly 6 billion yuan. Haining's home textile industry cluster is increasingly mature and has a high degree of agglomeration, strong innovation capability, perfect service system and comprehensive advantages. < /p >
Besides P, as early as 2011, "Haining home textiles" has been recognized as a regional brand in Zhejiang Province, and "Haining home textiles" has gained popularity in the market in recent years. In order to extend the "smile curve" at both ends and increase the added value of the product design, in 2013, "Haining home textiles" was officially titled "China International Home Textiles Creative Design Competition", which was the first time in the history of competition to be named by industrial clusters. < /p >
< p > < strong > Yuhang: development < a href= "http://sjfzxm.com/news/index_p.asp" > brand < /a > cloth art < /strong > /p >
< p > China international home textile exhibition has been accumulated for over 20 years. It has contributed to the progress and changes of the home textile industry. It also witnessed the growth of Yuhang's home textile industry. Home textile industry is the traditional dominant industry of Yuhang industry. It began to develop in Yuhang from the 80s of last century. After a long period of cultivation, growth, expansion and promotion, especially after participating in the China international home textile exhibition, a number of excellent home textile and textile brands emerged from Ke Lida, Zhong ya Bu, Ai Ke, Ya Shi Ju and bu Yan Bu, and so on, to further expand and strengthen Yuhang's home textiles regional brand. < /p >
< p > as an "old friend" of China international home textile exhibition, Yuhang District of Hangzhou City, Zhejiang Province, focuses on the development of large scale backbone (leading) high-tech enterprises, attracting small and medium-sized enterprises of science and technology, and constantly optimizing the innovation environment of science and technology enterprises, and has made remarkable achievements. This year, under the advocacy of Yuhang District People's government and Yuhang Home Textile Industry Association, more than 160 Yuhang textile enterprises participated in the 2014 China international home textile exhibition, focusing on the brand advantages of Yuhang home textiles, further enhancing the competitiveness of Yuhang's home textiles regional brand and promoting the sustainable development of the group. < /p >
< p > 2013, 160 home textile enterprises in the region completed the industrial output value of 11 billion 187 million yuan, an increase of 1%, accounting for 7.6% of the total scale industry in the region; the delivery value was 4 billion 340 million yuan, an increase of 5%; the profit was 206 million yuan, an increase of 6%. However, due to the lack of terminal products and brand advantages, and over reliance on exports, with the rising cost of production factors in recent years, the complex international economic environment and the rise of Southeast Asian competitors, the pressure of Yuhang home textiles development is increasing. < /p >
< p > Yuhang textile industry is mainly concentrated in the eastern part of Yuhang District, including "two dyeing and finishing" and "three major bases". "Two major dyeing and finishing" is the Renhe dyeing and finishing block, East Lake dyeing and finishing block, which aims to solve the bottleneck of dyeing and finishing and improve environmental quality. The "three big bases" is the home textile industrial base centered on Chong Xian, Ren He and canal. The production equipment of Yuhang home textile enterprises is in the first class in China, and in the world it is also in the advanced level. But there are many small and micro textile enterprises in the low end of the industrial chain, and the added value of the products must be further improved. At the same time, the sales mode of Yuhang's home textile industry is very traditional. In the new market situation, we must innovate and perfect it. < /p >
< p > Zhu Zhenwei believes that the regional brand of "Yuhang home textile" must truly become stronger from the big to the high end of the industrial chain. We must continue to build the enterprise's own brand, innovate the sales mode and channel, and realize the cleaner production of the upstream and downstream industries chain. "Strengthening the regional brand of" Yuhang home textile "needs to promote the integration of brand and channel of Yuhang home textile, and enhance the equipment level and technological level of the printing and dyeing industry closely related to the home textile industry. Facing the current weak global economy and rising costs, China's home textile cluster and enterprises are indeed difficult and challenging. However, the desire of customers for high quality home textile products is a huge business opportunity for Yuhang home textiles. 2014 China international home textile exhibition has been strongly supported by Yuhang home textile enterprises and has been actively participating in the exhibition. This is enough to prove the strength of China International Home Textile Exhibition and its important position in the international home textile industry. < /p >
< p > < strong > Tongxiang: Exhibition transformation < a href= > http://sjfzxm.com/news/index_p.asp > new appearance < /a > /strong > /p >
China is a huge consumer market and one of the world's largest exporters of home textiles. China International Home Textile Exhibition plays an important role in developing the market for home textile industry at home and abroad, and provides an excellent platform for cooperation, negotiation and trade for the industry. P < /p >
< p > Tongxiang home textiles in recent years, through the adjustment, reorganization, transformation, upgrading and related supporting development of various links in the industrial chain, the overall level of the industry has been greatly improved, the variety of products has been increasing, the fabric styles are diverse, and the colors are complete, which is deeply recognized by the people and consumers in the industry. For example, home textile and textile enterprises can produce different width of decorative cloth, such as small jacquard, jacquard dyed fabric, printing and other sand fabrics, curtain fabrics and household textiles such as blanket, cushion, sheet and so on, and develop green environmental protection decorative cloth with high strength, breathability, permeability, fire resistance, anti-aging, antistatic, UV resistance, acid and alkali resistance, high temperature resistance, corrosion resistance, non-toxic, harmless and so on. < /p >
< p > "because the Tongxiang Pavilion last year gained a lot of exhibits at the exhibition, the home textile enterprises of these two clusters recognized the effect of the exhibition very much. This year's registration enthusiasm is very high, and the booth of the 1.5 exhibition hall has been completely empty. The booth area of Hangzhou Bay Textile City in Tongxiang Pavilion increased from 7 booths last year to 40 stalls this year, reflecting the expectations of small businesses in Hangzhou Bay Textile City. Zhang Haiming said. < /p >
< p > the display area of nearly 15000 square meters, the rapid growth of the number of exhibitors in Tongxiang home textile enterprises has fully proved the influence of China International Home Textile Exhibition on Tongxiang home textile enterprises. With the strong support of the government, hemp and Chizhou Town, the main producing areas of home textiles and silk quilts, have relatively complete industrial service system. The industrial park built in cannabis town is planned to be 2 million square meters, equipped with the light textile raw material market, the special market for sand release and the Hangzhou Bay Light Textile City, which facilitates the purchase of raw materials and on-site sales by enterprises in the park. In 2007, the cannabis home textile association was established to attract 57 member enterprises. In 2008, the Chau Quan silk quilt industry association was established to attract 190 member enterprises. The industry associations played a positive role in strengthening the industry self-discipline and helping enterprises solve practical problems in brand, fund, R & D, marketing and other aspects. < /p >