Strong Domestic Products Return To &Nbsp; Nike Shoes Sell Price

If you go out shopping or exercise now, wear a pair.

In the four floor of Hang Lung Plaza, the Huili store is attracting attention in foreign brands such as ADI, Nike and so on. In the childhood memory, the classic shoe of the white bottom red price was priced at 289 yuan.

The salesmen of the Huili store said that several main push shoe models had been sold out for less than a week, and consumers even ordered to buy shoes.

Why did a pair of old fashioned Chinese shoes, which were popular in 70s and 80s, still sell so much after doubling the price?

"In 70s and 80s, who had double power is very good.

However, there are also consumers questioned that in the wholesale market or night market, a pair of back shoes only need more than thirty yuan. Why did they go to the exclusive store and the price nearly doubled 10 times? Shi Xin, manager of Huili store, said that the Shanghai brand has already used the force back as a brand to operate, and has its own design team to launch the new style to the market regularly.

In recent years, Huili has begun to develop high-end market. They put the production line in Guangzhou as a mature city of shoes, and the exclusive store is a high-end product that specializes in this part.

In style, apart from following the classic appearance of the old force, the details have been changed a lot. The color of the rubber is more saturated. The improvement of the rubber making process makes the wearability further improve, the material of the vamp also changes, the insole is thickened and softened, even the sweat feet do not have smelly feet and so on, and even the rubber base has different choices such as "crystal bottom".

"The dirty prints on the shoes can't be washed away, then wipe them with white chalks and wipe them hard, and then they will be white. I can't imagine that over the past decade, the shoes have been sold, and they are becoming more and more beautiful and wearing better than before."

According to the analysis of the industry, people's brand recognition of Huili still stays at the level of "domestic goods", "utility" and "memory", and there is still a gap from the real sense of fashion brands.

Lining, executive director of Huili shoes company, admitted to the media that "I hope our brand can take the initiative and become a high-end sports brand, like Nike and Shanghai, not just a nostalgia for the past."