China'S Retail Industry Speeds Up And Expands Thailand'S Commodities To Enter The Chinese Market.

Since 2004, the total retail sales in China have been increasing rapidly in the two digit growth rate, up to 17.2% in July 2011, making China's retail industry and sustained growth in China. Economics Just as striking. The 12th Five-Year plan (2010-2015 years) aimed at promoting the sustainable development of China's economy is to support the development of Chinese retail enterprises and stimulate the expansion of retail enterprises in all parts of the country. market The important factor of share.

The Thai Farmers' Research Center believes that the rapid development of China's retail industry has provided more channels for producers to distribute commodities. Thailand commodities, which have entered the Chinese retail network, are expected to get a share. Therefore, Thailand commodity exporters who have not yet entered the Chinese retail network should actively consider and follow up in order to get more business opportunities and make their products to China. Exit More smoothly. At the same time, it is suggested that Thailand exporters consider promoting the Thailand commodities through e-commerce channels that Chinese consumers are keen on, such as advertising in Alibaba, Jingdong online shopping mall, Amazon and Dangdang.

In order to maintain and expand market share, China's retail enterprises tightened their business strategy, including maintaining market share in the economically developed eastern region, which accounts for 62.2% of China's total retail sales, while striving to seize territory in the central and western regions. The Thai Farmers' Research Center suggests that Thailand exporters can take the central and western regions as the entry point of Thailand commodities into China's retail distribution network, select products that are of high quality and suitable for market demand, and open the Chinese market through large or foreign retail enterprises.

However, the Thai Farmers' Research Center believes that Thailand's commodities are also facing many obstacles and challenges to enter the Chinese market. First of all, Thailand products are competing against other foreign products that are also trying to penetrate the Chinese market. Therefore, the quality of Thailand products should not only exceed Chinese products, but also compete with other countries' products. Secondly, it requires great patience to enter the supply and marketing network of Chinese retail enterprises, because the supply relationship between Chinese retailers is generally relatively fixed, and new suppliers are hard to squeeze in. Moreover, if we do not have a thorough understanding of consumers' different consumption behaviors in different regions of China, competition with local products and foreign products that have been sold for a long time will be underpowered. Finally, if foreign goods cause impact on domestic industry and consumption, the Chinese government may restrict the import of foreign goods by formulating quality standards or other measures. Therefore, the Thai Farmers' Research Center suggests that Thailand exporters who first enter the Chinese market can use the channels provided by the Thailand government departments, such as participating in the product fairs organized by the government departments to take the lead in China.