The Turning Point Of Foreign Trade Adjustment Accelerates To &Nbsp; Three Of Export Enterprises Are Out Of Difficulty.

Customs data show that China entered in August. Exit The total value was $328 billion 870 million, up 27.1% over the same period last year. Exports increased by 24.5%, imports increased by 30.2%, and the monthly surplus of $17 billion 800 million. Experts said that although the growth rate of imports and exports in August was optimistic, there was a significant price factor in the growth, and exports were down. Plus the current international Economics The situation of recovery is complex and external uncertainty is increasing, which will lead to the future. External risks will increase and domestic costs will also increase. Double pressure will accelerate the turning point of foreign trade adjustment.

China's commodities are becoming more and more expensive, which makes recent discussions on the advantages of China's manufacturing industry become a hot topic again. Not long ago, the economist at UBS analyzed and calculated the import data of us and EU in the first half of 2011, and released a report. He found that the share of China's light manufacturing industry began to decline, from 50% to 48%. The beneficiaries include Bangladesh (exports to the United States increased by 19%) and Vietnam (exports to the United States increased by 16%). When it comes to the shift of labor-intensive manufacturing to Southeast Asia, it seems that the first half of 2011 seems to be a very convincing turning point.

　 Export enterprises face four difficulties

　　 1, encounter trade barriers

Data from the Ministry of Commerce show that in recent years, the number of cases of trade friction and the amount of money involved has remained high in China. It has become the world's largest number of anti-dumping investigations for 16 consecutive years. It has become the largest country in the world experiencing countervailing investigations for 5 consecutive years. In 2010, our country encountered 66 trade remedy investigations, involving 7 billion 100 million US dollars. The disputes came not only from developed economies such as the United States and Europe, but also from the developing countries such as China, Japan and China. According to statistics from the World Trade Organization (WTO), China accounted for 10% of the total global exports in 2010, while the number of cases of trade frictions against China accounted for about 35% of the total number of cases in the world.

In July 20th and August 14th, the European Union and the United States implemented the new safety standards for toys in succession, which is undoubtedly exacerbated by China's related export enterprises. Some companies say the crisis is worse than the 2008 financial tsunami. According to customs data, the annual export volume of toys is about $2 billion, and more than 80% of toys are exported to Europe and the United States. The most fatal ones are increased costs.

　 2. cost Rise

The most direct impact of cost pressures on price increases is the decline in export competitiveness. Foreign customers are actively looking for alternative suppliers to transfer orders to other cheaper regions or countries. It is understood that there has been a small scope of this phenomenon in the textile and garment industry in the province of China. Customers will transfer part of their orders to Vietnam, Bangladesh and other neighboring countries.

Since the beginning of this year, with the slow recovery of the world economy, the demand for commodities in the international market has increased, the global liquidity has been severely overloaded, and the US dollar has continued to go down. The huge amount of capital driven by speculative factors and hedging factors has poured into the bulk commodity market, leading to the continuous rise of international commodity prices.

Enterprises generally reflect that, in addition to the higher proportion of raw material cost to total cost, the total cost is boosted, followed by labor cost. The ratio of labor cost to total cost is generally about 10%-15%. Its rise has become the second largest source of higher cost. "This year, the wages of workers increased from 1600 yuan / month last year to 3500 yuan / month this year, more than doubled. The proportion of wages to costs is about 10%. In general, the increase in the cost of raw materials and wage costs has increased the actual total cost by more than 20% points. Said the owner of the Christmas handicraft factory.

　 3, RMB appreciation

Since the international financial crisis, the word "short list" has appeared on the Canton Fair, that is, the order delivered within 3 months. In the 109th Canton Fair, the short list accounted for 90%, while the long list accounted for only 10%. Such a high short single ratio is rare in recent years, and it is difficult for export enterprises to plan for half a year's production. For overseas buyers, it is too late for them to lose their order.

After the international financial crisis, there was a sharp increase in the shortage of short sellers in the Canton fair because buyers were worried about the future market and were cautious. But now the short list ratio is so high that buyers are not willing to place orders, but exporters are worried about exchange rate and policy adjustments, and the cost continues to rise.

　 4, financing difficulties, monetary tightening test foreign trade enterprises

Since the beginning of this year, the central bank has raised the benchmark interest rate for deposits and loans twice and raised the deposit reserve ratio by four degrees. Reporters interviewed at the Canton Fair found that financing difficulties and huge increase in financing costs, together with factors such as raw materials and labor costs, have become the main operational difficulties facing foreign trade enterprises.

"The situation facing financing is grim." Liu Guizhong, assistant president of the group, told reporters that the financing difficulty of enterprises has increased significantly. On the one hand, the amount of loans granted by banks to banks has dropped significantly. On the other hand, the increase in interest rates and interest rates have significantly increased the cost of loans. Liu Guizhong disclosed that the current lending rate is 20% to 30% higher than the benchmark lending rate, and that more small and medium-sized foreign trade enterprises reflect loans, even if they can lend, interest rates float 30% to 50% on the base of the benchmark interest rate. {page_break}

　 Export enterprises' way out of difficulties

How to view the current complex economic situation at home and abroad and seize the opportunity to further promote China's economic development is the focus of attention at present. The experts discussed these issues at the forum of China's top 500 foreign trade enterprises in 2011, sponsored by China Institute of foreign trade and economic statistics.

　 1, transformation

Although economists claim that the comparative advantage of China's exports is still in existence, more and more enterprises are already experiencing a sense of urgency in transformation and upgrading.

Lu Ping, the marketing manager of UFM and management consulting company, has frequently contacted many foreign trade enterprises recently. He told reporters that in order to maintain market share, some enterprises began to tap the domestic market, and some enterprises began to focus on developing their own brands. They came to consult how to develop sales channels and how to run their own brands.

Some successful entrepreneurs with independent brands admitted to reporters that this stage is the key point of adjustment. Enterprises have to meet challenges and find new core competitiveness. Ling Lanfang, chairman of the Silk Road Holding Group Co., Ltd., said: "enterprises may start with the middle end brand and improve their cultural connotations and technological content." Detailed "

Three transformations: at present, the transformation of Christmas products enterprises mainly takes place in the aspects of changing sales, transforming products and changing production modes. Many experts believe that the transformation market belongs to the "micro transformation" of enterprises, and the real "big transformation" is the transformation of products. This is also the key to the transformation of enterprises. Only by constantly converting products, upgrading products and taking the road of "people without me" can enterprises really get high profits.

　 2, "RMB settlement" is expected to enhance the bargaining power of foreign trade.

The unstable exchange rate of international trade and the pressure of RMB exchange rate continued to rise make many export enterprises face many trade problems. At the 109 Canton Fair, many exhibitors focused their attention on cross-border trade RMB settlement. It is reported that in the first quarter of this year, the total amount of RMB settlement business handled by cross-border banks was 360 billion 300 million yuan, accounting for 70% of the total business volume of 506 billion 300 million yuan last year, and the smooth implementation of the cross-border trade RMB settlement experiment fully reflected the realistic demand of the market for cross-border use of RMB.

The people's Bank of China, the Ministry of finance, the Ministry of Commerce, the General Administration of customs, the General Administration of Taxation and the China Banking Regulatory Commission jointly issued the notice on expanding the area of RMB settlement in cross-border trade, extending the scope of cross-border trade RMB settlement to the whole country. In the notice, it is clear that enterprises in the border, border, trade, and other countries can carry out the RMB settlement in cross-border trade; the provinces, provinces, autonomous regions, and enterprises will expand the scope of RMB settlement of export goods trade from neighboring countries to all other countries and regions. So far, cross-border trade in RMB settlement has expanded to the whole country.

　　 3. Overseas factories

Zhang Shulin, a professor at the school of finance at the University of foreign trade and economics, said that although it is not yet possible to judge whether the global economy is "two bottom", it is certain that the weakness of the European and American economies has had a serious negative impact on China's exports.

Zhang Shulin suggested that export enterprises should actively cope with the export changes that may be brought about by the appreciation of the renminbi. "Powerful enterprises can take the long-term development strategy of creating their own brands and building production bases overseas." "If the importers and exporters do not have their own factories, they will have no advantage in price and weak competition with other domestic suppliers." Liu Yangru said.

Turning to the topic of "going out" of private enterprises, Guo Guangchang, the NPC deputy head of the group, appears confident. He told reporters that 2010 is the test stage of Fosun's "going out". In 2011, this strategy will accelerate the acceleration. Like Guo Guangchang, more and more private entrepreneurs are now turning their eyes to overseas markets. With the growth of their own strength, private enterprises in the field of overseas direct investment, cross-border mergers and acquisitions and other fields are also extending. Our reporter interviewed Guo Guangchang and other 5 industry personages recently. They talked freely about their experience and analyzed the problems.