Armani Apparel Is Working Together To Speed Up The Expansion Of The Chinese Market.

China's richest in Asia, luxury goods and business opportunities are emerging, attracting global heavyweight boutiques to enter the Chinese market. FabrizioDosi, Asia Pacific chief executive of GiorgioArmani group, revealed that revenue in China increased by 36% last year. In order to expand the market share, the group decided to maintain a two pronged policy, direct stores and distribution channels in parallel, and plan to add 35 new sites each year to accelerate the expansion of the market.

China has become a battleground for the world's top quality soldiers. Many luxury brands have poured into China's cards. Meanwhile, with the emergence of business opportunities, there are more and more brands recovering the distributors' channels and changing the mode of Direct stores, in an attempt to speed up the expansion of the market layout.

According to the report, FabrizioDosi said, active The expansion strategy will not change. It will still be a parallel system of direct and dealer channels, while plans to expand direct investment in the Chinese market.

He stressed that the group is optimistic about China's potential business opportunities. Although the current revenue share is not high, China has been growing rapidly in recent years and has the opportunity to leapfrog the important position of the group's overseas market. It is also the priority market for the group to increase investment.

FabrizioDosi believes that Armani plans to increase its investment quota in China. At present, China has 180 operational bases and will open 35 more stores a year.

He analyzed that there will be subtle changes in the global luxury goods market in the future. The growth of the Asian Pacific Rim countries, especially China, is amazing. In the past 3 years, the proportion in mainland China has increased year by year. Last year, for example, the revenue has also grown by 36%. These data can give a glimpse of the importance of the mainland market.

In addition to the addition of physical stores, the Armani group is in e-commerce. field FabrizioDosi also said that more than 40 EmporioArmani boutiques have been set up in major cities in China. At the same time, it also began to use EmporioArmani brand to start e-commerce in mainland China.

China has a vast territory. It is not easy for the vast number of consumers to know the brand of Armani. E-commerce websites can better serve the consumers. In the future, they will not only expand their footsteps in the physical market, but also accelerate the use of e-commerce in the mainland.

He said the EmporioArmani website means Armani. group The flagship store in China displays the most beautiful brand of fashion with the perfect interface. So far, the network sales volume is quite impressive, far exceeding the expected sales volume. A new platform, Armani.com, will also be launched this autumn. This is a brand new online sales shop, which will include all products of the mani group.