What Does "Chinese Shoe Enterprise" Compete For The International Market?

August 26th, not long ago, Chinese shoe companies approached the court of first instance on the European Union High Court for leather shoes.

Use raw materials and technology to increase added value.

According to the boss of many shoe enterprises, because the EU imposed anti-dumping duties on genuine leather shoes from China, many domestic leather shoes enterprises began to use cloth and P U synthetic leather and other raw materials, so as to avoid the risk of anti-dumping.

Including AOKANG, Jin Di, giant one and other enterprises, these enterprises are doing their best to reduce the losses caused by anti-dumping.

It is understood that AOKANG is developing some functional leather shoes, such as shock shoes, golf shoes and so on. The next step will also develop low carbon leather shoes made of environmentally-friendly materials.

Because the price of functional leather shoes is 40%-50% higher than that of ordinary leather shoes, the probability of anti-dumping will be smaller after the added value of products.

At the same time, in order to adapt to the impact of anti-dumping, AOKANG will shift to the central region in the future, so as to have more room for reducing manufacturing costs.

From AOKANG in the selection of materials and production process, we can see that its avoidance of anti-dumping is obvious.

Similarly, let us realize that upgrading the core competitiveness of the industry by technological innovation is the primary factor to promote the improvement of the domestic brand's industrial level, and it is a way for Chinese shoe enterprises to fundamentally solve the anti-dumping problem.

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China's footwear industry has been blocked by barriers set up by EU countries, and a large part of it has been in the whirlpool of environmental protection.

Apart from this solid pillar, the Chinese shoe industry's meticulous construction will collapse in the EU market.

It seems that with the attention of low carbon and environmental protection in the world, it is imperative for China's footwear industry to carry out low-carbon economy and accelerate the construction of key projects for energy conservation and environmental protection.

To this end, Chinese shoe enterprises must combine with environmental protection, shoulder certain social responsibilities, learn to give thanks to the society without any conditions, and contribute to social development and living environment.

This is not only the need of brand building, but also the obligation of enterprises.

There is a forward-looking vision to open up new export sites.

At present, many Southeast Asian countries have introduced zero tariffs, so many Chinese shoe companies are beginning to find new market opportunities in Southeast Asian countries.

While competing with Southeast Asian countries, Chinese shoe companies are not timid, but more confident.

However, in recent years, Southeast Asian powers have been developing very fast. This makes us feel confident and reflect on their strengths in a calm and objective way.

In this regard, insiders said that in many marketing ways, the most crucial and necessary way for Chinese shoe enterprises to set up is to set up trading companies in emerging markets, employ professional marketing personnel to open up the market, and establish a special exhibition hall and take a regular operation path, and actively strive to set up counters in larger markets in foreign markets, and turn the selling type into a sincere business type so as to enhance the brand influence of Chinese shoes.

Admittedly, the footwear industry, as a traditional dominant industry in China, has become an integral part of the world's industries.

We are delighted to see that a large number of Chinese shoe enterprises are moving towards "China's Intelligent Manufacturing".

And China has become the pinnacle of shoe industry in the world. We look forward to that day.