Computer Embroidery Machine: Challenges And Opportunities Coexist

　　 Computerized embroidery machine is the most advanced embroidery machine. It can not only achieve the high speed and efficiency of traditional manual embroidery, but also realize the production requirements of "multi-level, multi-function, unity and perfection" that manual embroidery machines can not achieve. It is a mechanical and electrical product with high and new technology content. Although the computer embroidery machine is far from it. cotton spinning The conventional textile machinery such as chemical fiber and knitted fabric has a high degree of concern, but the computer embroidery machine has indeed made a Zhuji embroidery industrial cluster. At the end of the ITMA ASIA + CITME 2010 exhibition, dozens of companies such as beauty, Fu Yi and so on exhibited high-end high speed embroidery machines, computer embroidery machines and other products. The computer embroidery machine is becoming a new growth point in the textile machinery industry.

　　 Embroidery machine Sell off

In the first quarter of 2010, almost all sewing equipment enterprises in Jiaojiang, Taizhou Province, the largest industrial gathering place in China's sewing machinery industry, gained more than 100% growth rate. Beginning in April, sewing equipment enterprises continued to maintain high-speed growth, with an average growth rate of over 60%. July is the off-season production, but sewing machine production in Jiaojiang is still booming.

According to insiders, there are more than 300 sewing machine distributors and manufacturers in Wuhan, with sales revenue of 700 million yuan in the whole year. In the month of 1~7 this year, the output of the sewing machine industry in Wuhan was flat with that of last year. It is estimated that the output value of the whole industry will reach 1 billion yuan this year. At present, the sewing machine of Wuhan Jiamei computer embroidery machinery manufacturing Co., Ltd. has been sold out of stock, and the company began to recruit large numbers of employees due to the strong demand for production and demand.

China is the largest consumer and largest producer of sewing equipment in the world. At present, China's industrial sewing machine production accounts for 40% of the world's total output, and exports account for 20% of world sales. Among them, computer embroidery machines and other products have completely replaced imports. Such as "go to work", "standard", "Southern China", "leap", "Da Mei" and other brands have high prestige at home and abroad. In addition, the products of joint ventures have been sold back to many countries in the world. According to this trend, China is expected to develop into a manufacturing and sales center for sewing equipment in the world.

At present, there are about 80 computer embroidery machines in China. They are mainly distributed in Beijing, Shanghai, Shandong, Jiangsu, Zhejiang, Guangdong and Fujian. The annual output of computerized embroidery machines is about 10000 units. In these enterprises, apart from Chinese standard sewing machine company, China the Great Wall optical instrument factory, Shanghai union sewing machine factory, Qingdao computer embroidery machine general plant, Wuhan Meijia garment machinery factory and some other manufacturers have larger production and development scale, many others are simple assembly production. Although our computer embroidery machine industry has accumulated some experience in the past ten years, but from a certain point of view, the domestic computerized embroidery machine is still growing up. It belongs to the childish industry. There are still some gaps between the products of the famous computer embroidery machine brand TAJIMA, Behringer, BARUDAN, brother, ZSK and PFAFF.

　　 Communication promote the development

Embroidery machine developed from the original simple industrial sewing machine to the present electromechanical integration of high-tech products is a process of continuous improvement and continuous innovation. From the international large-scale exhibition, we can see that in recent years, the variety and technology of computer embroidery machines both at home and abroad are developing faster and faster, the quality level is higher and higher, and the competition is becoming more and more intense. Computer embroidery machines in Japan, Germany and South Korea will pose a threat to the development of computerized embroidery machines in China. How to locate the Chinese computer embroidery machine industry, how to seize the opportunities of development and shorten the gap with the international level has become a major issue we are facing now. In order to maintain the competitiveness of the products, most embroidery machine enterprises have chosen to participate in the trade fairs, exhibitions and technology fairs of embroidery machines at home and abroad, and go out to understand the development trend of similar products.

It is very interesting that in recent years, large and small textile machinery exhibition and sewing equipment exhibition held in Beijing, Shanghai, Fujian, Zhejiang, Guangdong and other parts of the country has evolved into a stage for embroidery machines competing at home and abroad. Its development momentum and charm have brought the position of computerized embroidery machine from the marginalized product of Chinese sewing equipment to the stage of the center. As the world's leading textile machinery manufacturer, Fu Yi group has displayed high speed high-end embroidery machines, Fu Yi computerized quilting embroidery machine, Fu Yi computer single needle quilting machine, Fu Yi computer hat embroidery, flat embroidery, garment embroidery and other equipment at the ITMA ASIA + CITME 2010 exhibition. Some customers also offered to visit factories and buy more machines that failed to participate in the exhibition. By participating in the exhibition, Fu Yi not only reaped orders, but also collected the most comprehensive and timely market information by learning and communicating with peers.

　　 Challenges and opportunities coexist

Five or six years ago, when domestic and foreign customers were buying computer embroidery machines, there would be no more than 6 brands to choose from, such as Germany's ZSK, Japan's Behringer or Tian Dao, and China's Delta. Now, when clothing companies choose to buy embroidery machines, they will encounter two problems. One is the selection of imported embroidery machines or domestic embroidery machines. Two, is the domestic embroidery machine made in the north or in the south? Especially when it comes to the exhibition, it faces people who do not know how to choose the embroidered machine products that are full of pavilions in the exhibition hall.

There are many brands of embroidery machines, which make it impossible for buyers to start. From the known brands of domestic embroidery machines: there are North America (northern sky bird) and Qingdao Eagle wheel in the north; there are Rao Mei, Fu Yi, Tianhong, Ao Yu and Exhibition Arts in the north; Fujian has Yongxin; Shanghai has Shang Gong, standard, fentida, Zhangjiagang has Tongli, and so on Zhejiang, let alone Zhejiang, Taizhou, Dongyang, Zhuji and other places have become an important and centralized manufacturing base of Chinese embroidery machine, and become a pillar industry of local industry. According to authoritative data, there are 150 famous embroidery machine manufacturers in China, and about 80 computer embroidery machines manufacturers. Such large-scale enterprises as leap Group, ZOJE and Tongyu have begun to get involved in embroidery machine industry.

In the face of the emergence of home-made embroidery machines, the market reaction is mixed: on the one hand, it reduces the cost of purchasing equipment for customers, is conducive to the expansion of production scale; on the other hand, in the face of so many domestic embroidery machines, how to treat and choose the value of shopping embroidery machine has become a major problem for customers. Indeed, the domestic embroidery machine has a good cost performance advantage, once shaken the import embroidery machine in the market "dominate the world" situation. However, due to the weakness of China's machining technology and the uneven level of parts production and supply enterprises, many domestic embroidery machine manufacturers still stay in the rough processing stage from the aspects of product development, manufacturing process, production supervision, staff quality and after-sale service.

Regardless of the accuracy requirement of machinery or the direction of electrical control, we have to admit that there is still a certain gap between domestic embroidery machines and imported embroidery machines.