Charm Of Decoration Effect Of Clothing Retail Shop

< p > with the aggravation of the domestic industry < a href= "http:// www.91se91.com/news/index_c.asp" > competition < /a >, enterprises need to face up to the display design of the store to achieve more sales interests and expand brand influence.

The display design of clothing retailers refers to displaying and displaying clothing as merchandise in the same planning space.

At this time, the clothing store has been separated from the costume design and production site, and has become a specialized place for retailing and an integral part of displaying the corporate image.

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< p > since 1995, the domestic garment industry has entered the stage of image competition. Businesses have begun to fight for survival opportunities by setting up brand image, thus launching the strategy of enterprise image design, product design, brand spokesperson and so on.

As the most direct display of brand image, shop image has been neglected.

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< p > with the intensification of brand competition in the domestic apparel industry, enterprises need to face up to the display design of the store to achieve more a href= "http:// www.91se91.com/news/index_c.asp", "sales interest less than /a", and expand brand influence.

The spatial design of clothing retail stores refers to the designer's segmentation and reasonable distribution of retail space, so that it accords with the sales habit of the brand merchandise and the people's < a href= "http://? www.91se91.com/news/index_c.asp" > shopping habit < /a >, including two aspects of store and store.

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< p > in the design process, we must make a comprehensive judgement and analysis of the size and shape of the space, lighting, lighting, background music and the physical and psychological feelings of the people in the area, and create an ideal shopping environment with reasonable function, comfort and beauty.

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< p > the main purpose of display design of clothing retail stores is to promote product sales and serve marketing.

From the perspective of the operator, attracting customers to increase sales, using display skills, creating eye-catching visual marketing mode, fully attracting customers' attention, and creating a store image.

From the perspective of consumers, according to consumer psychology, through display, consumers can feel cheerful and willing to shop.

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< p > in a specific environment, consumers can see, touch and try, so as to achieve the purpose of sales.

For the shop itself, it is convenient to sell, make full use of the store space and facilitate the merchandise management.

In short, it can play the role of selling, persuading, showing, telling, explaining, entertaining and inspiring.

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< p > clothing store design is not only a space planning, a reasonable display, but more importantly, it introduces commodities, shows the fashion trend of a brand commodity, improves customer's desire to purchase, helps sell goods, so it also has the function of persuasion and persuasion.

Through creating and displaying the space environment, we plan, purposefully and logically display the commodities to the customers, and strive to have corresponding influence on the customers' psychology, thoughts and behaviors.

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