The Ninety-Eighth Footwear And Leather Goods Fair Will Be Held On 18 Th This Month.

"The ninety-eighth China footwear industry leather goods fair and the" famous brand shop "docking exhibition finally opened the curtain.

This is an unparalleled visual feast; this is an ideological confrontation; this is a broad stage for the domestic and foreign shoe brands and channel providers to provide wisdom and business opportunities.

At present, Chinese shoe enterprises are increasingly trapped in the homogenization of competition, and expect the brand upgrading to be as urgent as the "great drought".

The three forces of products, channels and markets are a powerful guarantee for China's shoe industry to break through the bottleneck of development, achieve brand upgrading and win sustained competitiveness.

However, the lack of core competitiveness is the key to hinder the formation of the shoe industry brand in China. It is also the crux of the development of China's footwear industry that can not truly achieve scale and strength.

"The ninety-eighth China footwear and leather goods fair and the" famous brand shops "docking exhibition will be produced at home and abroad in the strong voice of the footwear industry and leather goods brands in the deep domestic market.

The exhibition is aimed at famous brand shoes and leather products both at home and abroad. It not only works with domestic department stores, shoe retailers, chain retailers, shoe makers, etc., but also connects foreign brands to trade negotiations with domestic brands, providing opportunities for multi-party cooperation and comprehensive display for leather shoes brands both at home and abroad.

The early realization of brand upgrading and industrial pformation is the collective aspiration of the whole Chinese footwear industry. It is also a good wish of the ninety-eighth China footwear industry, leather goods fair and the sponsor of "famous brand shop" in 2010.

As an exhibition of China's authoritative professional shoes and leather products, the ninety-eighth China footwear industry 2010 leather goods fair and the exhibition of "famous brand shops" will be a little help for the Chinese shoe industry to break the industrial situation of "unequal research and development information, unbalanced channel access and disorderly market competition".

Through the successful holding of this exhibition, we urge the brand and channel to truly realize mutual needs and win-win cooperation, and promote the wide exchange and dissemination of brand culture at home and abroad, and carry out the important mission of "promoting the pformation and upgrading of China's footwear industry and boosting the development of China's footwear industry brand".

Six party strong brand force to dig the domestic market

There are 1000 booths this year.

Europe, Japan and other countries, China, Taiwan, Guangdong, Fujian, Zhejiang and other places of leather shoes, sports shoes, outdoor leisure shoes, children's shoes, leather goods enterprises compete to participate in the exhibition, jointly build "the ninety-eighth China footwear industry, leather goods fair and" famous brand shop "docking Exhibition, a hundred flowers bloom, a hundred schools of thought contend.

Thousands of professional spectators channel resources gather together, and the professional audience has a large lineup, which straddles three major channel areas: department stores, shoes city shoes, and agent franchisees.

The organizer of the exhibition, the China general merchandise business association, consists of more than 600 business members and more than 50 group members. It is the main force of the professional audience of this exhibition. The leaders and purchasing managers of hundreds of retail chain shoe cities nationwide are also the main spectators of this exhibition.

A series of theme activities to meet the needs of multiple parties. The 20th anniversary celebration of the Chinese Department Store Association, the founding of the chain shoe city council. China's retail chain shoe City Summit Forum, the chief designer of China footwear industry, salon, 2010.

Nine highlights highlight authoritative professional

The product is a fulcrum to promote the rapid development of the Chinese footwear design force. 1, the international essence shoe design salon.

Italy, Japan, and Taiwan, China and other international designer teams carry design works, exchange with many exhibitors and professional spectators the trend of shoe leather industry, and discuss cooperation.

2, the new season fashion show.

Representative of excellent shoe manufacturers in product design, fashion show activities were held during the exhibition to release its new season of fashion shoes.

By using channels as a medium, we can effectively promote the seamless connection between brand and channel of China's footwear industry, 3, the 20th anniversary celebration of Chinese Department Store Association.

This year, the sponsor of the shoe Expo, the 20th anniversary of the Chinese Department Store Association, moved the anniversary celebration to Shanghai and held the same time with the exhibition.

4, China retail chain shoe city council set up conference.

As the first subgroup of shoe sales channels, the China retail chain shoe city council will be held in May 18th.

The Council will provide a platform for mutual assistance and exchanges between China's retail chain shoe city and jointly promote the development of China's retail chain shoe city.

5, high potential category exhibition.

In recent years, as a result of the rapid growth of the outdoor leisure shoes industry and the children's shoes industry, the representative shoes of the two major industries have come to show the authority and professionalism of the shoe fair again.

6, the regional alliance will join forces to participate in the exhibition.

Nearly 30 shoe brands in Taiwan have set up more than 50 booths, which will be hand in hand at the exhibition hall of Shanghai Everbright Convention and Exhibition Center.

By leveraging innovation, leveraging and upgrading the existing pattern of China's professional footwear exhibition 7, grafting international resources, targeting domestic market, purely professional shoes and leather show is one of the distinguishing features of this exhibition from other domestic shoe exhibitions.

8, look at the concept of "Expo".

At the time of Shanghai's "World Expo", the "Shoe Expo" was able to attract some people from World Expo to enrich the audience and expand the volume of trade.

9, advocate exhibition hall renovation, economic and environmental protection.

The organizers call on exhibitors to consider the key points of environmental protection, energy saving, efficiency and economy in the decoration of the exhibition hall, and make unified principles for the decoration of each brand's exhibition hall. It is suggested that exhibitors should start with the atmosphere construction of the exhibition hall to highlight the brand taste.

The highlights of the same period: the charm of shoes and the spirit of gathering.

Excellent designers at home and abroad converge on the Theme Pavilion of shoes and design. In from May 17th to 19th, Otsuka Youko, President of Tokyo Fashion Designers Association (OTSUKAYoko), Japanese renowned designer Fujikawa Shintaro (FUJIKAWAShintaro), general manager Liu Baobao of Taiwan shoe technology center, and 23 other Taiwan designers, will be gathered at the ninety-eighth China Shoes Industry & leather goods fair and "famous brand shop" docking Exhibition "shoes and design" theme hall, and the audience.

These famous designers visit and visit the world shoe base in Spain and Italy all the year round, with advanced design concepts and creative ideas.

The shoe and design exhibition hall is nearly 700 square meters. It is divided into six main parts: the theme pavilion, the national shoes world shoe exhibition stand, the theme modeling area, the designer's show stage, the designer shoes enterprise exchange desk and so on. The purpose is to provide a platform for the designers at home and abroad to provide communication opportunities for the enterprises.

China footwear chain City Council established

In May 18, 2010, China's chain footwear City Council (hereinafter referred to as the Council) was formally established.

The aim is to integrate the upstream and downstream industry chain resources to enhance the brand value of the shoe city and achieve win-win results.

The members of the Council are composed of the national representative retail chain shoe city, some industry consulting agencies and footwear enterprises.

The Board shall establish honorary chairman, chairman, executive vice chairman, vice chairman, director and deputy secretary general.

Among them, the honorary chairman, executive vice president, vice chairman and director are elected from the retail chain shoes city; the secretary general is appointed by the chairman; the deputy secretary general is nominated by the Secretary General and approved by the Council.

The term of office is two years.