Coupon Coupons Gave Birth To &Nbsp In The Era Of "Coupon Consumption".

A week ago, the global group buying originator Groupon set a new record. The website launched a $25 GAP coupons. It can buy more and get other benefits. After the launch of the Groupon website, it generated a turnover of $11 million a day, and sold 441 thousand coupons in total. The speed was 534 GAP coupons sold per minute.

Groupon is "Group" (Group) and "Coupon".

"Customers have lost interest in regular discounts, and the degree of irritation has been greatly reduced. In the hot days of" voucher consumption ", it may be time to start" coupons promotion ".

A shopping mall official said.

The era of coupon consumption is coming.

Printing online coupons to save money has become a familiar way for young people.

For ordinary guests, it is necessary to obtain coupons.

Miss Wu, who carries a variety of VIP cards in his bag, says that friends who go out to dinner now will first see who has a discount. Shen Shen is a hand book in the office. He will also download the discount coupons on the Internet, such as the word of mouth network, the public comment network, the Hangzhou discount network and so on. If the shops that are interested, they will go together. If there are no discount stores, they will not consider it.

Miss Wu said her colleagues were keen to collect all kinds of Coupon vouchers.

No coupons and no consumption? The era of coupon consumption seems to have really come.

Hotspots of coupon machines: Catering and Tourism

Since the beginning of June, the "coupon" coupon machine has frequently appeared in shopping malls, supermarkets and other places with the largest volume of passenger traffic.

After a month, the daily print volume is 25 thousand, and now it is 30 thousand. "This is a conservative estimate. This figure may even reach 35 thousand."

Ye Xiang, assistant general manager of the company, said.

At present, there are about sixty or seventy coupon coupons in Hangzhou, most of which are located in the shopping malls, supermarkets, cinemas and KTV with large volume of traffic. "We put about more than 100 machines and print a lot, such as Lixing and the stations in front of Xicheng square. The printing rate is very high. Many times, guests have to queue up to print."

Ye Xiang said.

However, the current preferential content is still relatively limited, 80% of which are restaurants, especially chain restaurants such as McDonald's, pizza hut, grandma's home and Yonghe King. The other 10% mainly aim at travel concessions such as travel agencies, which are more useful for foreign tourists. The remaining 10% include table tennis, concerts, KTV, cinema, beauty and fitness.

"Groupon like this way to stir up the GAP," is also considering, "we have also considered cooperation with the clothing brand in the mall, but because many brands now have a lot of discount, if the discount is not big enough, it is not attractive to the guests."

Ye Xiang said.

But many brands are interested in this way. "As long as they can guarantee a certain quantity, they will be as happy as they are at the end of the season."

A Korean clothing brand supplier said.

Shopping malls intend to launch "coupons promotion" {page_break}

For consumers in Hangzhou, printing Coupon vouchers has become a habit when they go to restaurants, movie theaters, and KTV traders. Where will the next outbreak point? Many businesses are still looking for it.

On the official website of the Hangzhou Tower, there is a "discount" column, often offering instant discount, some cosmetics for trial wear, some catering shops, some discount activities for beauty salons, and free afternoon tea breaks for dessert shops at special times.

"Coupon coupons are popular with customers. There are always regular customers who go to print and see the discount coupons they are interested in to print, which brands are more discount and more guests are printed."

The staff said that the shopping center had once made a gourmet coupon and distributed it to 20000 VIP customers, leaving part of the invalid delivery, resulting in the recovery of 6000 copies, which is quite high.

"The equivalent of 6000 customers to see coupons to spend, so that the shopping center is very satisfied.

The staff said.

Jie Bai has also done a voucher activity similar to discount coupons. It can get 1100 yuan coupons for 1000 yuan, sold for several days, and has a turnover of several million yuan. After many guests have tasted the sweetness, they can buy a lot of activities with a large amount of activity.

Starting in August of this year, the Hangzhou Tower is planning to launch a new "LSE Life News", which releases information on food and family decorations for supermarkets. On the other hand, it also produces a group of discount coupons on newsletters to promote guests.

For example, in September, there are "coupons can enjoy second movements, egg fried oyster 5 yuan /", "three Japanese cuisine special price of 18 yuan three fish head" and so on.

For shopping malls, "full on the back" and "full delivery" have shown signs of fatigue. A marketing mode may be more stimulating to the guests' nerves, so some businessmen suggest that they may change the "coupons promotion" later.