University Students Set Out A Pioneering Road &Nbsp; Half A Year Won Three Million.

A group of college students, who are selling cheap and decent job hunting business on the Internet and killing heavy encirclement in the strong clothing market like Lin, get three million yuan in just a year and a half. In the first "U potential" entrepreneurship competition held recently, Yan Jinquan, the 08 marketing professional graduate of Guangdong University of Business, received the first prize certificate and a three million yuan cheque from the chairman of Guangdong provincial Party committee secretary Tan Jun iron on behalf of his team and the "Pupai Pu" clothing brand.

Net sale parity, suits, low investment and high income

Yan Jinquan recalls that in July 2008, he graduated from Guangzhou and Shang Guang 04 business management Jiang Weimin, Ma Angyu and two other senior high school classmates to form a team of Shang Ke. In the first 3 months, combined with the family background of team members running fabrics, they decided to run the clothing business. However, at that time, domestic clothing e-commerce was in a period of vigorous development. How could these "student brothers" get rid of their blood? After investigation, the team members found that the job market for graduates is still almost blank. The western-style clothes on the market are old-fashioned and large in size, which can not highlight the vitality of college students.

Yan Jinquan began to identify the market orientation of the "Pupai Pu" brand: launching a formal dress that is suitable for college students' style and fashion without losing weight, and then reducing the cost of products through e-commerce instead of physical stores. "What we do is e-commerce online sales, the need is not many, so the product cost is low, the price is cheap, the price performance is very high. "Yan Jin Quan also analyzed:" the Peking University survey found that the average cost of college students spent on job hunting clothing is close to 1700 yuan, while we only set one thousand yuan for college students. "As in this business competition, the brand of Yan Jinquan's own brand is exquisite and fashionable, but the overall price of the suit from tops to shoes is less than five hundred yuan.

Therefore, Yan Chun Quan summed up his successful experience: "college students are faced with insufficient experience, lack of funds, and unable to compete with big companies, but they can use" 1 ", and divide the market by 1; this strategy will enhance competitiveness through innovation. ".

One night for a button, millions of income for public service.

Nowadays, Pu Pu has been well known among college students in Guangzhou, and the team has developed from the first five to more than 100, and has set up a company's office in Beijing and Shanghai. But Mr yen's goal is more than that. "Our target has extended to white-collar workers, and then extended to casual wear, sportswear and other fields. "

Although the business is getting bigger and bigger, Yan Jinquan still insists on "being responsible to users. This is the most important thing. Our products are strictly checked, and promise 30 days without reason to return." "Sometimes for a button problem, Yan Jinquan and his teammates can be busy all night.

It is worth noting that Yan Jinquan also stressed that entrepreneurship requires the courage to shoulder social responsibilities. "For the 3 million money, Yan Jinquan is ready to take 1 million, starting in October 15th, to launch a nationwide large-scale public welfare event with millions of shirts delivering hundreds of lectures to help students." 100 job interviews will be held, and 10 thousand shirts will be sent to college graduates to give back support from all sectors of society for their entrepreneurship.