Huaqi Information Feng Jun: From Five Yuan Business To Mobile Storage Head Card

Interview with Feng Jun was arranged on Sunday afternoon. In Shangri-La's small garden, tables and tables were all warmly converse.

The busy and bustling scene can't be remembered. It should be a leisurely weekend.

When Feng Jun appeared, he smiled, greeted warmly, and talked happily about every topic.

At that time, the sun was shining brightly and the wind was warm.

He is more affinity and more talkative than he imagined.

The box can't be shut by a dozen switches.

He is fond of talking about national righteousness. He takes delight in telling stories from three kingdoms. He constantly compares what he has done with historical facts, and combs the key to winning.

In his narration, he used Liu Bei to describe himself, but he said he was very ordinary and ordinary, but he was just an entrepreneur.

Feng Jun's group is called Huaqi Information, followed by a well-known brand "Patriot".

Huaqi, as the name suggests, is a banner of China.

The patriot's three character gave Feng Jun a lot of pressure. He could not treat his patriot like an ordinary commercial brand.

For him, well done, he and his company are national heroes; if they fail, they will be martyrs.

The remnant is king.

As long as he can earn five yuan, Feng Jun is willing to pedal the tricycle, send the wholesale computer keyboard or chassis to your door.

Feng Jun is the second generation entrepreneur in Zhongguancun.

He graduated from the Department of civil engineering of Tsinghua University and gave up many foreign aid work which he envied, and pedaling tricycles on the streets of Zhongguancun.

At that time, people in Zhongguancun Bai Yi Road knew that the "Feng five block" was much more than Feng Jun knew.

As long as he can earn five yuan, Feng Jun is willing to pedal the tricycle, send the wholesale computer keyboard or chassis to your door.

In the early 90s of last century, there were thousands of enterprises in Zhongguancun.

"Smuggling" is a secret that everyone knows and does not declare.

Few enterprises dare to guarantee that they have not dealt directly with smugglers directly or indirectly.

Feng Jun is also jealous. Although he is a "box king" and "keyboard king", he can earn five yuan by using a computer keyboard.

With envy and envy, Feng Jun still did his "five dollar" business honestly.

Now Feng Jun can tell you from complete theory that business should be in line with "six win", and efficiency should not only contribute to consumers, but also contribute to society.

At that time, Feng Jun's concept was still very simple.

Can you smuggle the country's rice bowl?

If you don't catch you now, you will not let it go.

Digital camera Wars

Feng Jun speaks of his own children like his parents, like children who show their best works and have the purest pride.

Ten years ago, Feng Jun came alone to a store in Dazhong electrical appliances.

He went directly to the television area, and a station was divided into brands.

Basically, ten TV sets are SONY or Toshiba.

The sense of competition for Japanese brands sprouted from this time.

This directly evolved into the patriot's digital camera war ten years later.

The digital camera is a complex of Feng Jun. He is determined to set up a monument to Chinese brand on this open space.

With regard to R & D fees, digital cameras are still not profitable.

But Feng Jun was happy to talk to everyone.

His dream, his campaign, he always felt that the sky would break, and that light would come.

Yu Minhong has always advised Feng Jun not to go public, not to go public, and to say how free it is after the listing.

Feng Jun congratulated himself on making a digital camera when the decision was not made by the board of directors.

A plan that has been losing money has been improving with Feng Jun's insistence.

In 2009, China's consumer digital camera brand ownership statistics, SONY topped the list, the top ten did not have a patriot figure.

But among the consumers who plan to buy digital cameras in the coming year, patriots are among the top five and are regarded as the stars of national brands.

The profit margin of digital cameras is not high. In Feng Jun's own words, "we all push the Japanese into that way. What profits can we make?"

At the beginning of 2009, the T60 price of patriots was only 999 yuan.

After that, the price of the whole market tends to be reasonable, and now a similar digital camera can be bought for 1000 yuan.

During the interview, we took out a camera to take a photo of Feng Jun. He took a look at our camera and took out the patriotic camera he carried with him. He said, "what brand are you?

Canon, look, it's almost like ours. "

Sure enough, the appearance is very similar. It has to be said that the patriot's camera is excellent in appearance and not inferior to Canon in our hands.

Feng Jun showed a kind of emotion that only creators could have in his own camera, like parents talking about their children, and also like children showing their best works, with the purest pride.

Feng Jun is the image spokesman of the patriot.

He is keen to update micro-blog, pay attention to the Yushu earthquake, pay close attention to the World Expo, and pay attention to every current social hot spot.

In 2006, the patriot's name appeared in every episode of the rise of great powers.

After that, the Patriots chose to cooperate with the drama "assembly number" and "My regiment leader and my regiment", which are full of blood and family sentiments.

The brand positioning of patriots is very clear and very clear. The rise of big powers and the rise of national brands.

Patriot sponsored F1, in many English logo, the three distinctive Chinese characters "Patriot", Feng Jun is now increasingly attending international summit and forum, constantly enhancing the patriot's international image.

Diversification strategy

Its business is divided into five groups, involving computer peripherals, storage, digital, network and new business in five areas.

There are more than 20 subsidiaries under Huaqi.

Insiders say that there are twenty or thirty conference rooms in Huaqi, which are meeting every day.

Feng Jun smiled and said, "there will be plenty, not only in the company, but also outside the company."

The website that opens Huaqi Information includes 17 recommended products, including e-book, digital camera, mobile hard disk, recording pen and so on.

Its business is divided into five groups, involving computer peripherals, storage, digital, network and new business in five areas.

The pluralistic development strategy is most vividly reflected here.

Every year, the company will host a chess competition. The title of this year's doctoral dissertation by Feng Jun is "Chinese enterprise culture measurement form" and Its Application Research -- Taking "Patriot chess" culture as the object of analysis.

When he was a university student, he began to learn chess. One of the important ideas he learned was "do not have rivers."

In the chess game of China, there is a clear distinction between the Chu Han River and the boundary of the river.

And Feng Jun, he has no river boundary, and he leads his staff not to have a river boundary.

So their business complies with the diversification strategy and involves all fields, and products are everywhere.

Feng Jun divided different runways into different businesses within Huaqi, and gave different positions to everyone.

Qu Jingdong focuses on the Patriot electronics, and Gao Zhe is mainly responsible for the new energy.

Huaqi's new energy source is mainly solar energy.

New energy is the current hot market. In the current listed companies, 12 companies are doing solar power generation.

With Feng Jun's ambition, it is natural to hope to achieve the best in this industry.

However, the electronic products of Huaqi Information show strange things.

E-books are already owned by Hanwang in China.

MP3 has Newman as a rising star.

At that time, the "wonderful pen" launched for the Olympic Games has also declined.

The rise of digital cameras is still a long journey.

This road winds to the distance, Feng Jun can not predict the future, but he knows that the road must be thorny, and Feng Jun takes his team slowly along this road.

He made boxes, made keyboards, moved to various brands, but never touched CPU and memory bars. After the smuggling began, a large number of enterprises collapsed, and Feng Jun finally left the "King". He also built a brand that suited his ultimate idea -- patriot.

The patriot's U disk and mobile hard disk are already number one, and MP3 is winning in the competition with Korean brands.

These achievements are enough to make a national brand excited by its own ideas.

First capital operation

The agreement is actually signed between employees and Ding Hui. If they fail to reach the agreement, they will lose their shares.

Since last year, Feng Jun has been surprised by many others: "patriots are not listed yet."

Yes, when the first gem list came out, there were no patriots.

The second batch came out again, but there were no patriots.

In fact, the patriotic shareholding system reform started in 2009, which is very late in a large number of Zhongguancun companies.

Feng Jun's explanation is somewhat farfetched, but very interesting.

He linked the development of patriots to national pportation. In 2009, it was a turning point in China, which meant prosperity and growth, which meant the strong rise of national brands. Wang Laoji exceeded Coca-Cola and Baidu was superior to Google.

The Patriot chose to restructure in one year, and his intention was self-evident. Naturally, he hoped to inspire the cohesion of the whole company in such a time to stir up the hearts of the people, so as to realize the ambition of its national brand banner.

Feng Jun said that in the next five years, he would give the entire group 50% shares unconditionally to all employees.

The introduction of Ding Hui is an anomaly, which is particularly prominent in patriots who have always relied on their own accumulation.

This is also the first capital operation of patriots.

In February 2009, Patriot store (now called patriot Electronics) signed a bet agreement with Ding Hui Venture Capital Management Limited. Ding Hui invested 250 million to patriot store to get 25% shares. If the net profit of patriots in the coming year was less than 100 million yuan, Ding Hui's share could reach 45%.

At the end of the year, all kinds of reports came in all directions, saying that the net profit index of the Patriots could not be completed.

"Finished, and finally successfully achieved the goal."

Feng Jun smiled with pride.

And there is a misunderstanding that this agreement is actually signed between employees and Ding Hui. If they fail, they will lose their shares.

Therefore, this black face is sung by Ding Hui, and the employees are dedicated to their achievements.

"I'll just look at it, and I'll try to persuade you when it's hot, and fan up when it's not enough."

Feng Jun seems to be watching the tiger from the mountains.

Gambling is not over.

Last year's performance has already been completed, and this year there is the same goal. There is also a net profit of 100 million yuan target waiting for Feng Jun and his patriots.