Shishi Brand Clothing Enterprise "Original + Buyer" Two Pronged Approach
This year, Shishi brand clothing The introduction of the "buyer brand" format has not completely lost the original brand clothing and the research and development of its own style, but has gone out of the road of "original + buyer".
This is the two new year.
brand
The sales of the "new English classics" and "British upstarts" have been good.
Two new brands targeted at new consumer groups have been launched for only seven months. At present, franchisees and direct stores have more than 100 outlets each.
AI Deng Bao
The two brands are styled and bought, namely the "buyer brand".
But the company's original brand of leisure men's clothing is well sold, after some foreign styles of income, their original brand influence is not only weakened, but more enhanced, showing the "wood more fire" "brand clustering" effect.
Yesterday, according to the chairman of the company Tian Qiming confirmed that the company's AI Deng Bao brand this year to implement the "great integration has brought a big expansion", through the end of the network part of the authorization to recover, concentrate on resource advantages to terminal maintenance and refinement, prompting single store performance over the same period last year increased by more than 15%.
Jim bought the brand last year, and this year's brand of fashionable fashion men's wear has been sold well in the two or three line market in China.
At the same time, the influence of this old brand is no less. Last year, on the basis of the first sale of the same products in the country, its market share was further consolidated this year.
Chen Lianshen, chairman of the company, believes that only specialization can promote the upgrading of clothing enterprises. If anything is done, it is sure that nothing will be done.
It is understood that although many of the Shishi brand clothing companies are beginning to get involved in the "buyer brand", their R & D department still exists and is more capable, not as big as the past.
For example, in the past more than 20 research and development personnel in AI Deng Bao, only 5 professionals with strong professional competence and fashionable and sensitive design have been left behind. On the one hand, they continue to research and develop original brands. On the other hand, the brand of "buy" is modified and adjusted according to their brand culture and market demand.
That is to say, from the current situation of Shishi brand clothing enterprise, "buyer brand" not only created a new brand research and development way, but also is becoming a supplement to original brand.
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