XTEP Shoes Diversified Marketing Forces Domestic And Foreign Markets

In recent years, Quanzhou shoe enterprises

In addition, the power of Shanghai Expo and digital age will further enhance the popularity and acceptability of XTEP brand.

In particular, it has become a sports sponsor of Sohu's world website, a popular website in China, which promotes XTEP brand to huge network customers.

XTEP International (Stock Code: 1368) announced its semi annual report.

As of June 30, 2010, XTEP international sales revenue rose to about 2 billion 40 million 200 thousand yuan, up by 22% over the same period last year.

XTEP's brand revenue increased by about 23% to 1 billion 900 million 800 thousand yuan.

Gross margin rose to 40.7%, 38.6% in 2009.

The profit attributable to shareholders was 372 million 500 thousand yuan, 17.18 yuan per share, and 10 cents in the medium term.

The semi annual report shows that XTEP's brand sales network has been developing rapidly throughout the country, especially in the southern part of Hunan and Hubei provinces, as well as in the eastern regions of Jiangsu, Zhejiang, Anhui and Shandong provinces.

According to the latest statistics released by the National Bureau of statistics, in the first half of this year, the gross domestic product of most of the regions increased by double, which was 11.1% higher than that of China's overall GDP.

During the reporting period, XTEP operates 4174 retail outlets in the eastern and southern parts of the country through its distributors or third party retailers, accounting for 63% of the total retail network.

During the reporting period, the total number of XTEP brand retail stores reached 6579, a net increase of 476, exceeding the target set by 6500 at the beginning of the year.

The company has established market leadership in all districts of Hunan and has 90% retail outlets in two or three tier cities.

During the reporting period, the company has set up 36 brand flagship stores, an increase of about 20% over last year.

It is reported that in the second half of this year, XTEP will concentrate its efforts on setting up 800~1000 stores for brand retailers throughout the year, and plans to increase the number of XTEP brand retail stores and flagship stores to about 7000 and 40 by the end of the year.

In the future, XTEP will further expand its overseas market with the help of the XTEP brand and the sales point of Disney sports brand in the Middle East and Southeast Asian countries.