Van Ke'S Hand In Hand In Suing For Deep Cooperation On The Offline Line

Internet

From August 26th onwards,

The cross-border cooperation between the two famous brands is regarded as a marriage between traditional channels and Internet channels, and the two sides expand their potential market by way of different industry marketing.

As the leader of electronic commerce, although the business has only been carried out for three years, the company has maintained a high growth rate, increasing its influence and appeal in the market.

Strong and strong brand strategy

Suning Appliance was founded in 2001, ranking fifty-ninth in China's top 500 and 500 in the national private sector. It is one of the 15 major commercial enterprises in the country.

Since its establishment in ten years, it has developed into a leader in electrical appliance stores. At present, the company has 1075 chain stores in 214 cities above the prefecture level in China, and 20 chain stores in Hongkong, and 1095 stores.

It is a real tycoon.

VANCL was founded in 2007.

Since its establishment, the company has developed rapidly, and the product category has expanded from the initial single standardized shirt to today's men's clothing, women's wear, children's wear, shoes, accessories, home six categories of tens of thousands.

From the beginning of the establishment, only 15 items of clothing can be sold every day, and today, about 100000 of all customers are shipped.

In 2010, fans will sell 30 million garments, with sales exceeding 2 billion yuan.

Related industry analysts said that the two brands, brand and strategic significance will be greater than the sales benefits brought about by the activity itself. The age of the audience of digital products has a great degree of complementarity with the age of online shoppers.

The representatives of two industries belong to a public platform with scattered stakeholders. Both sides can achieve their own interests in the realization of common vision.

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Vic is becoming a popular brand.

The reason why Vic has made impressive achievements is that its ubiquitous Internet marketing strategy has quickly established the brand image of the enterprise by occupying the corner of the Internet and good product reputation, and has won a large number of fashion and young users' pursuit.

In the process of enterprise development, fan Ke Cheng not only stays in the development of Internet channels, but also relies on brand cooperation and cross industry cooperation to achieve the expansion of brand associations and channels.

Van goupin, a responsible person, told reporters that at present, there are cooperative relations between many enterprises and many brands at home and abroad. Apart from this cooperation with Suning appliances, such as McDonald's, Air China, China Mobile, perfect time and space, all enterprises are in the list of their partners.

Beginning in April this year, Fan Cheng Cheng signed young actor Wang Luodan and Han Han, a new Post-80 racing driver, as a brand spokesperson and launched a large-scale brand promotion program.

Van customer's brand print ads began in May, in Beijing, Shanghai, Guangzhou and other station advertising, subway advertising and bus body advertisements.

It is understood that the brand spokesperson's video advertising and even television advertising plan are also in preparation, and the national university brand promotion activities are also in the tense preparations.

Vic has stepped out of the Internet to become a popular clothing brand that advocates popular fashion.