"Shoe Cabinet" Brand Revenue Is Ideal &Nbsp; Daphne Turnover Rises.

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Group's "shoe cabinet"

News review:

Perhaps people do not realize that every eight pairs of women's shoes in China are printed with "Daphne" logo, which can be said to be the first brand of mid priced women's shoes.

The soul and founder of Daphne brand, general manager Chen Xianmin, boldly stepped westward in 1987 and called him "Terry Gou of the shoe industry".

China's wage surge is coming, just as "China's processing, export and European and American" enterprises, such as Foxconn are under unprecedented pressure, Taiwan enterprises, which are mainly attacking China's domestic sales channels, have attracted the attention of foreign capital.

Among them, the most notable is the Daphne, the first brand of women's shoes, which attacks the two or three tier cities.

From the manufacturing industry to the Chinese women's shoes king, the real promoter of Daphne's development is not Chen Yingjie, the president of the scenery and marriage, but the general manager Chen Xianmin who kept a low profile. He made Daphne through the crisis and became the shoe king with five thousand shoe shops.

China's first brand of women's shoes "Daphne", each year sales of forty million pairs of women shoes, in China, every eight pairs of women shoes have a pair of "Daphne" logo.

In the early 90s, Daphne, which had entered the retail channel market, spent nearly ten years in almost five thousand branches in China. However, a crisis almost brought Daphne to hell.

$15 million financial black hole

On Christmas day in 1999, Chen Xianmin was enjoying his family happiness with his wife and children in Canada.

Suddenly, a call from Taiwan said, "next month, a loan of 15 million dollars is due." when I heard the news, "the whole person fell off the bed!" Chen Xianmin recalls.

Chen Xianmin, who was not responsible for financial affairs before, had to leave his wife and children immediately. He returned to Taiwan to repair the financial hole himself.

This financial hole is mainly from the inventory control problem of Daphne. The listed Daphne in Hongkong (then known as Yong en International), because the local system is different from Taiwan, there is no guarantor system, and loans can not be extended. With the Asian financial turmoil and the impact of the arrest of former chairman Zhang Wenyi, Daphne can not get any help from the bank side.

When he was at a loss, he had to bow his head and borrow money from his friends.

Chen Xianmin must raise 15 million dollars at once. He can only make a phone call desperately. But on these phone calls, Chen Xianmin's friends will give generously, so it can be seen that he is a man of success.

Later, Chen Xianmin spent only a year and a half to repay the 5 million dollar loan to Wang Zhengan, chairman of Hengfeng, and Wang Zhengan, who was also a heroic cloud player, said, "I lend money to other people. Very few people will return it, except for Keeper."

This Keeper is Chen Xianmin. Credit and friends are Chen Xianmin's biggest assets.

But Chen Xianmin's nightmare did not end.

In 2000, Zhang Wenyi, one of the founders, broke out in the event of Shun Tai Yu. Daphne's share price plummeted from HK $2.6 to HK $0.065, and Zhang Wenyi quit the shoe business. Chen Xianmin, who was originally responsible for the factory and business, formally took over.

Daphne's share price began to climb all the way under the management of Chen Xianmin, which was more than HK $nine at the highest level.

As a result, Zhang Wenyi was arrested in Macao in 07 years, and Daphne's stock fell again.

"The injury is of course deep," Chen Xianmin said. At that time, the company even considered going to the market.

A company that can make a net profit of NT $10 billion in a year is not directly proportional to its share price; but fortunately, "shareholders are forgetful"! Looking back on this hardship, Chen Xianmin, who has a bright personality and humorous humor, can always tell the ups and downs of this road with the way of "amusing himself and amusing people".