VANCL Suning Join Hands; Integrated Marketing

internet Fashion life VANCL will join hands with Suning, a leading domestic electrical appliance chain brand, to conduct in-depth cooperation on line and offline.

From August 26, VANCL With the help of their clothing labels or VANCL's clothing, the members can directly go to the main stores in Suning, Beijing. They can reduce the cash by 50 yuan for each camera, and 100 yuan for each SLR or camera. They can also enjoy other advantages in the store at the same time. Suning's members, by virtue of their membership card number, can enjoy a 5 yuan cash coupon when they first visit VANCL's official website (www.vancl. Com), which can be directly reduced in the process of shopping. It is reported that the event will last until October 31, 2010.

The cross-border cooperation between the two famous brands is regarded as the marriage of traditional channels and Internet channels. Both sides expand the potential market by means of different business marketing. As the leader in e-commerce, although it has only been started for three years, VANCL has always maintained high-speed growth, and its influence and appeal in the market are increasing day by day.

Joint efforts Brand strategy

Suning Electric Co., Ltd., founded in 2001, ranks 59th in China's top 500 and No.1 in China's top 500 private enterprises. It is one of the "15 large-scale commercial enterprise groups" cultivated by the Ministry of Commerce of the people's Republic of China. Since its establishment ten years ago, it has developed into a leader in electrical appliance stores. At present, the company has 1075 chain stores in 214 cities above prefecture level in China, 20 chain stores in Hong Kong, and 1095 stores in total. It is a real industry giant.

VANCL was founded in 2007. Since its establishment, VANCL's business has developed rapidly, and the product category has expanded from the single standardized shirt in the early stage to tens of thousands of kinds of men's clothing, women's clothing, children's clothing, shoes, accessories and home furnishings. From the beginning of its establishment, only 15 pieces of clothing can be sold every day. Now, VANCL sells more than 100000 pieces a day. In 2010, VANCL will sell 30 million pieces of clothing, with sales exceeding 2 billion yuan.

VANCL becomes a popular brand

The reason why VANCL has made amazing achievements lies in its ubiquitous Internet marketing strategy. By occupying the corner of the Internet and good product reputation, VANCL has rapidly established its brand image and has been sought after by a large number of fashionable and young users. In the process of enterprise development, VANCL not only stays in the development of Internet channels, but also constantly relies on brand cooperation and cross industry cooperation to realize the alliance between brands and the extension of channels.

The relevant person in charge of VANCL told the reporter that at present, the enterprise has cooperative relations with many first-line brands at home and abroad. In addition to the cooperation with Suning Electric appliances, such as McDonald's, Air China, China Mobile, perfect time and space, and other enterprises are in the list of partners.

Since April this year, VANCL signed a contract with young actor Wang Luodan and new born 80s racing driver writer Han Han as brand spokesmen, and launched a large-scale brand promotion plan. The brand print advertisement of VANCL began to appear in Beijing, Shanghai, Guangzhou and other station advertisements, subway advertisements and bus body advertisements in May. It is understood that the brand spokesperson's video advertising and even television advertising plans are also in preparation, and the brand promotion activities of colleges and universities across the country are also under intense preparation. VANCL has gone out of the Internet and become a well-known fashion brand advocating people's fashion.

According to the analysis of relevant industry insiders, the brand and strategic significance of the two cooperation will be greater than the sales benefits brought by the activity itself. There is a great degree of complementarity between the age of digital products audience and the age of online shopping crowd. Both sides can expand a large number of potential consumers by strengthening the target market. The representative companies of the two industries put the scattered stakeholders on a common platform, so that both sides can realize their own interest demands in the realization of the common vision.