XTEP Anta Is Planning To Raise Its Price By &Nbsp; The Wholesale Price Of Autumn And Winter Clothing Will Increase By 10%.

"Raw material has gone up very badly now, at home and abroad. Raw material All of which are rising and clothing costs are rising. This is a thorny problem. Domestic and foreign cotton and other raw materials are rising fiercely, coupled with the pressure of RMB appreciation. Spin The profits of garment enterprises have been diluted again and again.

"Now that raw materials have gone up badly, raw materials are rising at home and abroad, and the cost of clothing is also rising. This is a thorny problem." A few days ago, Chen Lingmei, chairman of Shenzhen winner clothing, told the author that the company is the leader of China's high-end high-end women's clothing. What makes Chen Lingmei feel awkward is the rising labor cost besides raw material costs.

The author learned that in order to alleviate the cost pressure, many brands of clothing in this year have raised the price of "sword", and the retail price of brand clothing has generally risen by 10%-15%. Some clothing companies said that the price will continue to increase in the second half of the year. Some people in the industry expect that the wholesale price of clothing products in autumn and winter will also increase by 10%-15% this year.

Rising prices have become the mainstream of this year's clothing industry. The author consulted the latest earnings and quarterly reports of several listed companies, and found that many clothing brands were making up the price this year.

In the field of sportswear, XTEP The semi annual report showed that the average selling price of footwear products increased by 6.6%, and the average selling price of clothing products increased by 13.9%. After the price increase, the average selling price of XTEP footwear products was 85.7 yuan, and the average selling price of clothing products was 52.5 yuan. The other two brands, Lining and Anta, also raised their prices in the first half of this year: among them, Anta reported that in the first half of this year, Anta The average selling price (wholesale price) of footwear products increased by 2% to 96.9 yuan, and the price of clothing products increased by 7.1% to RMB 49.6 yuan. Li Ning Co also announced in June this year that the average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the retail price of clothing products increased by 17.9%.