Jinjiang Zipper Industry Should Stick To The Road Of Brand Development

In July 2005, the China Hardware Association awarded the title of "China zipper capital" in Jinjiang.

Jinjiang has more than 300 zipper manufacturing enterprises, 55 thousand employees, annual zipper about 5000000000 meters, annual output value of 5 billion yuan.

Zipper products have a wide variety and complete specifications.

It has nylon zipper, plastic zipper, copper zipper, double bone zipper, invisible zipper, waterproof zipper, flame retardant zipper, reflective zipper and the world's largest zipper No. 30. It has both varieties for clothing and bag industry, and also has high and new varieties applied in industry, hygiene, environmental protection, fishery, aviation and military fields.

At present, Jinjiang has nurtured 5 zipper and zipper supporting enterprises with an output value of over 100 billion yuan, 3 enterprises with an annual output value of 50 million to 70 million yuan, and 17 enterprises with an annual output value of 4000-5000 yuan.

Xun Xing company's "SBS" has become the world's second largest brand, the largest industry in the same industry, the strongest strength, the most complete product variety specifications zipper manufacturing enterprises.

The zipper industry in Jinjiang started at the beginning of the reform and opening up. After years of development, there are more than 130 zipper production and supporting enterprises in the city, with nearly 60 thousand employees. In 2006, the annual output value of the whole industry reached 6 billion 300 million yuan, and the capacity occupied more than 60% of the industry in the whole country.

Jinjiang zipper has also emerged many famous brands such as Xun Xing and Fuxing.

Compared with the zipper industry in Zhejiang and Guangdong, the zipper industry in Jinjiang has been effective in technological innovation, product development and brand promotion, and plays an indispensable role in the industry to drive the radiation.

Jinjiang has initially formed four zipper industrial bases with special characteristics.

One is Xun Xing zipper Industrial Zone, located in Shenzhen Shanghai town, which brings together more than 10 zipper manufacturers.

The two is Fuxing zipper Industrial Zone, which is located in the southern part of Longhu, bringing together more than 40 zipper manufacturers.

Three, Fenglin zipper Industrial Zone, located in Fenglin Village, Dragon Lake Town, brings together more than 30 zipper manufacturing enterprises.

The four is the British zipper Industrial Zone, which is located in the town of Ying Lin, bringing together more than 20 zipper manufacturers.

At present, there are 15 ribbon producing enterprises and 12 houses in the south of Shanxi.

Development: the zipper industry should stick to the road of brand development.

Whether the good performance in the first half of the year shows that the zipper enterprises have managed to ride out the difficulties and bear the impact of the financial crisis?

"There are already some signs of falling demand in some parts of the market, and orders are showing signs of decline. The situation should not be too optimistic. Enterprises should remain calm."

Shi Nenghui believes that the market trend in the future depends on the demand in the second half of the year.

Zhou Yiyang is more optimistic than Shi Nenghui's conservative.

In his view, autumn and winter clothing, bags for zipper products demand is high, zipper industry in the second half of this year will usher in the peak season.

No matter what the future market is, the two senior professionals in the industry believe that enterprises that have experienced crisis baptism should pay more attention to brand building.

Shi Nenghui said that in the future, customers in downstream industries will make more stringent demands on the quality and service of zippers. The zipper enterprises should jump out of the fierce competition in the middle and low end market, and move towards the high-end market and start the brand.

Xu Shuhu, President of Fujian zipper chamber of Commerce, also suggested that guiding enterprises to vigorously promote brand strategy will be the main task of the chamber of Commerce in the future.

"Brand is the lifeline of an enterprise.

With the shrinking of the financial crisis market, our industry is not moving towards small profits. We insist on brand and quality and win credibility.

This has laid a solid foundation for the whole industry to get out of the crisis and expand market share.

This year, the chamber of Commerce has led two enterprises to apply for provincial famous trademarks, and two companies have applied for the famous trademarks in Quanzhou.

In the future, we will continue to guide member enterprises to take the brand line. "

Competitor dynamics: Yiwu established the first zipper industry association product testing center in China

It is understood that Jinjiang and Zhejiang compete for the title of the zipper City, that is, Yiwu and Yongjia.

And Yiwu has had big moves in recent years.

The author learned from Yiwu zipper trade association that the association purchased 7 zipper quality testing machines, set up a product testing center, and carried out product quality inspection for enterprises free of charge.

So far, the Yiwu zipper industry association has become the only independent product inspection center in the same industry.

In April 2010, the Yiwu zipper industry entered the ranks of Zhejiang's trade early warning demonstration sites, and became the second trade early warning demonstration point after the Hosiery Industry in Yiwu.

Yiwu zipper industry's external warning and demonstration website has issued more than 20 phases of all kinds of early warning information in international trade.

To assist enterprises in tackling technical problems, improving product quality and coping with technical barriers to trade, the association has set up the testing center to provide free product testing and technical guidance for more than 300 zipper enterprises in Yiwu. It is expected to integrate the whole zipper industry into a more stringent product quality management system.

Analysis: product quality management should be emphasized by Jinjiang zipper industry.

Although Jinjiang's performance in the past has been unsatisfactory, in the pformation and upgrading of the industry, it is like sailing against the current.

Although the zipper industry is a demanding industry, the quality requirements can not be relaxed.

Yiwu zipper trade association product testing center is leading the whole country to promote the development trend of the whole area, and the zipper industry in Jinjiang is obviously lagging behind the chess game. We should learn from and learn from Yiwu with an open mind.

Stones from other hills can be used to attack jade.

Jinjiang people should learn from the advanced experience both at home and abroad, and constantly expand and strengthen the zipper industry.