Designers' Fault Crisis

"Domestic

No fresh blood to replenish "

At the end of last year, when the Beijing international fashion week, which released the spring and summer trend in 2010, came to an end. Wang Qing, chairman of the China Fashion Designers Association, said: "Fashion Week designers are getting older and older.

In the past, people like Luo Zheng and others became famous when they were 20 years old.

This shows a crisis: domestic designers encountered a fault, no fresh blood to replenish in time.

Wang Qing thinks, first, designers are getting older and there is no fresh blood to replenish them in time.

According to him, the designers who participated in the 2009 spring and summer fashion week were 38 years old, the youngest 25 years old, and many designers were more than 40 years old.

The average age of designers was 37 years old the year before last, and the average age of designers was around 30 years ago. Second, the demand for designer talents is rising, but the shortage of mature talents is the biggest problem facing China's fashion design industry.

According to the data, the total number of employees in China's textile and garment industry accounts for 14% of the total number of Industrial Enterprises above designated size. However, the personnel engaged in fabric design work only account for 1.5% of the total number of employees in the textile and garment industry. The creative talents, design elites and other high-level talents are even more scarce. Third, most of the designers are halfway out of the country and need to learn more different cultures.

At present, many young designers are not professionally dressed in design, and are professional in various ways. For example, designer Deng Hao is learning aircraft engine design, and Xiao Hong's speciality is music.

This may indicate that fashion designers need to learn more about the synaesthesia of different cultures.

"The fashion designers who are currently in the mainstream of China are growing up with the legendary stories of some famous designers in the world. This also affects the values of young designers.

Actually the road of dress design is very difficult.

Young designer Lu Kuan, who won the gold medal of the first China fashion leather design competition and the best craft award, won the "golden cup snow".

The designer, who studied fashion art and design at Beijing Institute Of Fashion Technology, said: "the designers we see are flowers and applause, without seeing the other side of the designer.

For a variety of reasons, only 2-3 of textile design graduates stay in the industry every year.

More than 190 design graduates from our school went into the designer industry with 5-6 people, because this road is too difficult to leave.

In fact, it is not just designers themselves, but designers also have a "fault" in their understanding of clothing design.

From the early 1990s when he graduated from university to the early 10 years of 2000, the exception of design director Marco learned that there was no shortage of designers who could design fashion, elegance, sexy and beautiful fashion, but they lacked a lot of fashion designers.

She believes that in the twenty-first Century, designers should no longer be a consumer advocate who only displayed their individuality and created a short time popularity. Designers could no longer shut the doors of design rooms and indulge themselves in luxury dreams.

"If you see a real world with your own eyes, you will have a brand new understanding of the responsibilities that designers really need in this era."

Designers also need business training. Those who are full of creativity and passion need to fill their gaps in business knowledge.

In this regard, some well-known international companies have done well.

Every Tuesday, John McGuire, product design manager of Timbuk2, a well-known computer production company, will spend two hours learning basic business knowledge from Erin Lowenberg, a senior store manager of GAP, the largest fashion retail companies in the United States, including the operation of the product line, the knack of business reporting, and how to make his department plans match the overall revenue goals.

"Needless to say, the school gave me everything I should have as a designer," McGuire said. "However, I know little about how a well designed product should have a relationship with the brand or the benefit."

Such an example is not uncommon. In the Design Institute, no one will teach you anything like financial management or management. Students can hardly apply design talents to business. However, for a clothing enterprise, the meaning of design is exactly the same.

Like an internationally renowned fashion designer, after watching a contest designed to discover the future of Chinese design among professional students, the emotion was "I enjoyed a wonderful masquerade, but I did not see" costume ".