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The US International Data Group Aims At China'S Fashion Industry.

2010/8/27 14:27:00 36

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Fashion And Apparel Industry In The US

Forbes, a well-known financial magazine in the United States, says the technology giant IDG is looking at it.

Chinese fashion industry

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The article says that

U.S.A

International data groups are regarded as the world's leading technology investors.

Robin Li, a domestic technology giant Baidu and Zhang Zhaoyang of Sohu, are the early investment targets of the company.

Nowadays, IDG starts to look at different fields -- China's fashion industry.

The potential is huge. Chinese people do not know much about fashion brands.

It is reported that IDG owns 2.8% stake in Bosideng international holding company listed in Hongkong, and Future Ltd may also have greater "action" in this field.

The Boston consulting firm recently hinted that some international luxury brands are nearly saturated in the market share of big cities such as Beijing and Shanghai.

However, JeacyYan, vice president of IDG, said in an interview that IDG believes that China still has great potential in the field of fashion.

JeacyYan said: "when traveling in Europe, you will be surprised at the long queue in front of Chanel and LV stores, most of them Chinese tourists.

Many people want to buy fashionable products at a lower price abroad. "

JeacyYan believes that there are not enough fashion brands Chinese know nowadays.

"I believe that more Chinese will travel abroad and recognize more international brands. This is the potential space for other brands to enter the Chinese market."

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Cake in China

For investment projects in China, JeacyYan said: "we are concerned about all types of fashion industry, including clothing, accessories, cosmetics and daily necessities, from high-end to high-end."

"Some foreign brands with good design and accurate positioning will succeed in China if they identify the right partners."

She said.

IDG currently has two pactions and is cooperating with the famous hip hop brands Rocawear and BadgleyMischka in the US.

Rocawear is a three party joint venture. Some of the shares are owned by ACON China Limited and Bosideng.

BadgleyMischka is also working with accos China Limited.

Its products cover more than ten brands in the three fields of fashion, sports and home textiles, and are entering the Chinese market in a big way.