Shishi Shoes And Clothing Enterprises Accelerate The Layout Of Department Stores

Not long ago, a piece of news came to light. Shishi shoes and clothing Corporate concerns. Seven wolves It has signed a strategic partnership with one of the most important pillar industries of Dalian Wanda Group, which has been established for only three years. This means that seven wolves can have counters in nearly 30 stores in the country, and with Wanda Plaza and thousands of department stores landing everywhere, Seven wolves The LOGO will also follow.

On the basis of more than 3300 facade shops, seven wolves have expanded their focus to new business forms such as department stores and Shopingmall, which are popular in large and medium-sized cities. Recently, reporters learned from the market that Shishi shoes and clothing enterprises are also accelerating the layout of department stores.

This year, including AI Deng Bao And, Mu Lin Sen , Cabbeen , Bird of wealth And so on, the key provincial dealers of Shishi shoes and clothing enterprises or the department stores located at the provincial operation centers of several provincial capital cities, such as the leisure men's clothing store, Tieling's department store, and CABBEEN's department stores in Baotou, where the brands have already set up counters in the famous department stores such as Lai Ya department store, new century department store and Wu Guang Department store. "As of now, we have opened nearly 7 counters nationwide in department stores this year, and the number has increased in the second half of the year." A brand shoe business marketing director told reporters that the company's goal this year is to increase the number of terminal sales outlets by 70, and the number of department store counters is 15.

It is understood that Shishi shoes and clothing enterprises are not unfamiliar with department stores. Most enterprises have dealings with department stores since they started to do business, but later felt that the department stores were "mercenary". They not only took the initiative in the admission fee, sales rebates, promotional discounts, and the length of accounts, even the size of the counters, the layout of the environment, and some department stores also had to foot the bars, so that many shoe and clothing enterprises turned to obtain a more profitable franchise mode. He believes that department stores are quite important channels in China, but franchising is more flexible than department stores. The 20 year old AI Deng Bao has been developing the franchise business as the main body and the department store industry as the subsidiary strategy. However, this year, some main dealers began to exert their strength in the layout of the department stores after the terminal layout was almost saturated, and the results were good.

"The best way to get into a department store is brand business." People in the industry believe that after the layout of the terminal sales outlets and e-commerce websites, brand enterprises begin to accelerate the layout of department stores, and making money is certainly the primary goal. If there is really no profit, the second step is to establish brand and achieve the goal of "Pan brand". "Nowadays, the brand shoes enterprises like these stone lions have entered the third stage of market competition, that is, to occupy the department stores and achieve full coverage." Mr. Fang believes that it is a good phenomenon for Shishi brand shoes and clothing enterprises to accelerate the layout of department stores, at least in the image, it can quickly enhance brand radiation.