Luo Meng: A Diversified Group Enterprise With Many Achievements

Business is to make use of the old master's affinity to Shanghai to find a way for Shanghai's most famous clothing company — —

In order to achieve the quality requirements of famous brand clothes, Sheng Jun Hai sleepless nights.

Sheng Jia village is close at hand, but Sheng Jun Hai does not go home for half a month or 20 days.

At that time, the monthly salary of the first month was 28 yuan, while the monthly salary of the master was 1000 yuan.

The clothing made by Luo Meng has won the favor of consumers because of its fine workmanship, tight liners, ironing work, novelty and exquisite fabrics.

1985, in 1986 for two consecutive years by Shanghai Whampoa clothing company as a quality product.

In the past two years, the output value of the factory has increased by two times, and the profit has been realized by 1 million 500 thousand yuan.

Sheng Junhai built factories to calculate carefully, not to spend on production, so that they could save more and save more.

To expand the scale of enterprises.

He often delivers to Shanghai, lives in an air shelter, eats popular food, and sometimes even works on an empty stomach. He fainted at the railway station many times.

In this way, Sheng Junhai led the 39 workers to work hard and overcome all difficulties at the beginning of their business, laying the first cornerstone for the development of Luo Meng.

In 1998, Sheng Jun Hai rushed back to the front desk and took the eldest son Sheng Jing Sheng as Luo Meng.

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The Sheng Sheng, born in October 1971, was only 28 years old. He graduated from high school 18 years old. He worked as a salesman at the Luo Meng West garment factory. He worked as a salesman during the period. He worked as a graduate student in economics at the correspondence school of the Central Party school two years later. He worked as a section chief at the age of 20, and a Fuku Suke material company at the age of 21. He founded the Sino Japanese joint venture Fenghua Textile Machinery Co., Ltd. as chairman and general manager at the age of 21, and was awarded the "Ten Outstanding Youth in Fenghua" with outstanding performance and achievements.

Sheng Jingsheng believed that if he had greater development, he must change the town to run a company as a joint stock company.

As soon as he took office, he integrated more than 10 core enterprises together and set up a group Limited by Share Ltd. At the same time, he broke the family management mode and institutionalized, standardized and stylized management mode.

After the completion of the restructuring, Sheng Jing raised 80 million yuan to pform the assembly line.

The introduction of Japanese computer sleeve machine, Italy imitation handmade edge machine, fabric pre shrinking machine, stereoscopic ironing machine and other world-class production equipment.

In 2001, it invested another 36 million yuan. From Germany, France, Italy and Switzerland, we introduced more than 300 sets of world-class intelligent production equipment for exquisite Western-style clothes, and ensured that the production of 300 suits of Western clothing reached a high standard.

Work in machine, skill in man.

On the one hand, Sheng Jingsheng stepped up training his own designer and producer, and on the one hand he paid heavily for the top designers at home and abroad.

In Luo Meng, the red band descendants are in the same room with the designers of clothing design from Japan, Italy and Korea.

He took the lead in developing customized high class gentleman suit business in three major cities such as Beijing, and set up customer computer files.

In this way, he gained 150 million yuan in sales.

Shortly after taking office, Sheng Jing Sheng drastically changed the traditional sales model which was established by the branch office of the retail market in the past, and built a "three in one" market sales system of the exclusive stores, shops, shops and agents.

To this end, he cut off 6 sales companies with less than 2 million yuan in sales, allowing big companies to merge and implement a competitive system of 10% elimination each year.

At the same time, we invested 50 million yuan of funds to implement the "three one hundred" marketing management project, that is, 100 new stores, 100 monopoly offices and 100 agents in the whole country.

At the same time, in the United States, Germany, Italy, France, Japan and other countries set up branches, the cumulative export of 6 million sets of Luo Meng suit.

Today, in the minds of Chinese consumers, more consumers will associate with Pu Cunxin, Alex Fong, Andy Lau and other stars.

The industry will talk about the hot selling women's clothing brand beauty.

Luo Meng used to be the pronoun of men's suit and red gang. After 12 years of taking up the post of young coach, it has become a diversified group enterprise that has both domestic and export sales, and men's clothing and women's wear are two pronged.