2010 China Fashion Brand Usher In Revolutionary Era

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Speaking at the opening ceremony of the fourth China brand Festival, Ai Feng, chairman of the brand China industry alliance, said that at present, the core issue of China's economy is to change the mode of growth. In fact, there are two meanings of changing the way of growth. One is to make use of the least material resources and the other is to create the highest economic value.

Without brands, these two problems can not be solved together.

Developed countries consume less material resources, and the brand value of advertisements is very high.

China consumes a lot of material resources, but there is hardly any brand value added.

The material cost of a LV bag is not more than a few hundred yuan, but the selling price is several thousand to $10000.

The prices of Chinese made products sold to foreign countries are 1/5, 1/10 or even less for foreigners to label their brands.

Ai Feng's remarks remind us that China will always rely on its exports.

China's clothing industry is an industry that integrated into the global apparel industry chain earlier. It has perfect clothing matching ability and excellent clothing processing level.

Compared with the leading processing capability, the brand building of clothing industry started late.

However, in recent years, a number of Chinese clothing brands have become well-known brands.

At the same time of the total demand and structural changes, garment enterprises with outstanding business models in foreign countries have begun to accelerate the pace of entering China, such as H&M, C&A and UNIQULO. The entry of these enterprises has played a good exemplary role for Chinese garment enterprises, providing valuable opportunities for Chinese enterprises to develop their business ideas and learn advanced business practices.

Recently, the "clothing times" has launched the "Chinese brand name" in the clothing industry, giving readers a comprehensive understanding of all the Chinese brands in the clothing industry.

We are delighted to see that under the influence of the whole world brand, Chinese clothing practitioners have begun to recognize and reflect on their own brand building, and begin to carry out the fission of brand diversification and embark on the agglomeration of wealth.

In the next ten years, the opportunities for China's clothing innovation and growth will be everywhere.

A number of excellent garment enterprises in China have focused their attention on market reaction competence, quality competition, dynamic competition and long-term competition.

With the change of lifestyle and consumption maturity of urban consumer groups, the urban clothing market will gradually change from material consumption to grade consumption, concept consumption and lifestyle consumption.

The sooner an enterprise finds the location of growth, wealth and hope, the more chance it will win.

In the process of clothing brand marketing, if the enterprise gives the brand a lot of cultural connotations, the enterprise will be able to walk closer to the consumers.

Nowadays, consumers' demand for clothing has long gone beyond the scope of material use, and more is the pursuit of satisfaction in spirit and taste.

The competition in the clothing market is more about brand competition. Brand competition is the test of the product quality and brand culture connotation of the enterprise, which requires the product to meet the needs of the goods while still having rich cultural connotations.

Up to now, a number of clothing brands with certain market influence and appeal have emerged in China's apparel industry.

Compared with these outstanding brand names, there are still many garment brands that are in the developing stage and have great potential for development, so as to establish the value and status of Chinese clothing brands and promote the overall development of the garment industry.

Therefore, the Chinese clothing brand urgently needs to carry out a revolution, so how to carry out the revolution of the clothing brand? First, the brand must have "three characteristics".

First, the economy, the independent brand can not only promote the development of enterprises, but also promote the whole country's economic upgrading; the two is cultural, brand culture is integrity, innovation and responsibility, this culture is not only useful for enterprises, but also for the whole society to establish this culture; three, social character, brand is the face of a country, the pride of a country, and the strength of a country.

Second, we need to have "three hearts": determination, confidence, patience.

"Determination" is a kind of awakening; "confidence" is a kind of courage; patience is a kind of will.

Finally, it is "two meanings": sincerity and creativity.

Don't think brand is just for making money.

Rome is not built in a day. Making brand is like soup. Only time is enough to have good taste.

In the next 30 years, with a large number of famous brands, the Chinese economy will take the branding road. At that time, the brand will surely make China more respected.