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Chinese Women'S Clothing Brand: Go Forward With Great Strides!

2010/8/28 11:07:00 62

According to the industry data released by China News Agency, at present, China

Women's wear

The annual sales volume of the market is over 100 billion yuan, especially the consumption power of high-end women's clothing.

Faced with the rapidly expanding market capacity, the development of China's own brands has been under unprecedented pressure.

Big brands abroad have obvious advantages both in brand history and brand culture than domestic independent brands.

Chinese women's wear is coming along the direction of women's clothing in Japan and Europe and America. Although it started late, although it still gives people a cheap impression, the Chinese women's clothing industry is at least still making rapid progress.

"Chinese women's wear has already appeared in top brands, for example.

Jiangnan cloth

White collar, movie player, Si Fan, winner, Mars Phil and so on.

They will walk naturally into the new stage of capital operation and internationalization.

Before and after the 90s of the last century, people began to bid farewell to the monotonous world of black-and-white grey, and began to collectively wear bell bottoms, bat shirts, and the big short sleeved tops and narrow skirts of "Miss public relations" in last night's stars.

A participant pointed to the bell bottoms, which hung in the fringed lines, excitedly told reporters that "when I was dreaming, I wanted to wear such a piece."

Bell-bottoms

In the late 90s, women began to pursue individuality and diversity towards their clothes.

Healthy trappings with emphasis on women's sense of lines are included in the mainstream of aesthetics.

Under such a big background, young women's clothing brands are springing up like mushrooms.

However, the dressing choices of mature women are still single.

Nears, who wrote confidence and elegance for the prosperous women, came into being at this time. From then on, the 15 years of the winner's clothing passed through, and rewritten the fashionable history of the women in the prosperous years.

A fashion celebration featuring "Shenzhen's blooming dreams and 15th anniversary dreams" has been held in the fashion of the winners of the year.

Jiang Hengjie, executive vice president of China Apparel Association, pointed out: "in China, the whole clothing industry is showing a trend of brand clustering. There are only more than 3000 garment enterprises and more than 1200 brands in Shenzhen alone.

The homogenization competition in the garment industry is serious. It is particularly important to find a unique brand competitiveness and precise market positioning.

In those days, Maggie Cheung was wearing more than 30 cheongsam and swaying his posture to become the most perfect annotation of the movie "the mood for life".

On the night of the celebration, the winner's beautiful costumes concept show pushed the 4 occasions of style women to the audience, crossing the boundaries of time and space, and displaying a classic story full of flowers.

"Women's clothing market in the next few years, due to the survival of the fittest, the number of women's clothing brands will gradually reduce, the quality of some women's clothing brands will rapidly improve and lead the market."

Industry experts told reporters.

There will be a number of excellent brands in the women's wear market.

In the terminal market, brand operators will directly link up with strong department stores, brand operators will directly cooperate with excellent terminal franchisees, all direct business of brands or direct control terminal strategy of most direct business models will gradually increase.

The status of many foreign classical brands in the minds of consumers is difficult to shake, confirming the magic of brand connotation.

If CocoChanel liberated Western women from complex costumes, then in the East, the winners brought the women from the simple clothing world to the world of flowers in the prime of life, leading the fashion of women in the prosperous years.

From "processing of raw materials" to "independent brand", with the keen insight and precise grasp of the elite group of "prosperous women", we gradually moved from a fierce competition of homogeneous competition to the broad blue market.