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Footwear Industry In Tongxiang Presents Polarization

2010/8/28 11:58:00 71

Shimen, Tongxiang, is Zhejiang Province

footwear industry

Brand base, in recent two years, under the influence of the government and association and the brand enterprises such as Zhuo Yi, Santa Li and Bani, the brand awareness of Shimen footwear industry has been constantly enhanced, and a number of excellent enterprises such as Venice, Yi Tian Ge and Bai Xi Fu have emerged.

I visited recently.

Tongxiang

When Qingshi and Shimen lambs were the two largest footwear industries, they saw different production conditions.

Qingshi's footwear industry is mostly OEM processing for foreign brands, and few enterprises have their own brands. After entering mid June, the order of enterprises has obviously decreased. By the end of June, except for several export enterprises, the domestic shoe industry has all been closed down, and the workshop is empty. From the production situation in the first half of the year, there are few enterprises that can make profits in the first half of the year, most of the enterprises are in a state of capital preservation. Some people say that in the first half of the year, the profits made by Qingshi only accounted for 20%, 40% guaranteed capital and 40% loss, so the production situation was excellent.

On the other hand, when I visited the Shimen lamb shoe industry, I saw the workers still busy in the autumn border and Santa Li, and the scene was quite surprising.

When the boss of Santa Li talked about the production situation of sandals this summer, he said with joy, "this year's sandals production and sales situation is particularly good. The production season has been extended for nearly a month, because there is still a supplement, so the company is still making sandals.

In the past years, sandals basically ended in early June, but this year has ended up at the end of June, but there is still a single way to do it. According to the current situation of daily supplement, sandals need to be done for 10 days, so that they are just connected to the next season's casual shoes production. There has been one month's off-season in previous years, and there is no off-season this year.

Talking about shoes after entering the mall.

Sale

In fact, Mr. Zhong said with deep feeling, "the first product is really difficult to enter the shopping mall, but our shoes can be sold in the store, especially in sales.

Because our product mix is flexible and affordable, it is not inferior to the famous brand shoes such as Guangzhou and Wenzhou in terms of materials and quality, so the sales performance is no less inferior to the domestic first-line brand.

In May, the company booked 12 booths at the shoe fair in Shanghai, launched its own brand "Jasmine Flower", and recognized many buyers of the domestic department stores. The exhibition has achieved good results and now comes to many of our dealers.

Our aim and development goal is to adhere to the shopping mall route, and adopt the company self operation mode in Jiangsu and Zhejiang, and then take these two places as benchmarks to bring the market to the national market.

I believe this is going to go on. In 35 years' time, the shoe industry in Tongxiang will be able to work with the shoe industry PK in Wenzhou. "

With the success of brand building and the continuous development of enterprises, we also see that the difference between Shimen's footwear industry in terms of enterprise strength, development awareness and mentality is all directional. The polarization of the local footwear industry is worrying. On the one hand, the leading enterprises are constantly building up brand, and the way of business development is more and more smoothly. On the other hand, the family workshop enterprises sprung up like mushrooms, and then they opened and stopped because of poor management.

In addition, as the development of medium-sized enterprises relies entirely on OEM, it is difficult to survive by the disorderly competition of small factories, such as low prices, robbing workers and raising prices.

Here, I advise those SMEs who are satisfied with the status quo in the development process. It is good to be steady, but we should see the present and future development situation, and make early plans for the long-term development of enterprises, so as to prevent them from being eliminated in the brutal market competition.