2010 Lace Market Slogan: Return To My Country
Xiaoshan lace is also known as "
Wisps of silk
Originated in Venice, Italy, it was introduced into Xiaoshan in the early 20s of last century.
Xiaoshan lace, represented by hand embroidery, is a major traditional industry in Xiaoshan. It is well known at home and abroad. Xiaoshan also has the reputation of "the hometown of Chinese lace".
However, for various reasons, the lace industry in Xiaoshan once entered a low ebb.
In the past few years, a group of main forces, mainly based on Xiaoshan drawnwork lace Limited, successfully completed the "finishing" of hand embroidery to machine embroidery, renewed efforts, and made the first scale of production in Xiaoshan.
Market force
Xiaoshan
Lace innovation
Nigeria has always been the main front for the export of Xiaoshan lace. However, in recent years, Nigeria has consciously blocked the lace of Xiaoshan in order to protect its national industry.
To this end, Xiaoshan lace had to start a "breakthrough" trip.
At this point, the role of an obscure enterprise in Xiaoshan unexpectedly emerged.
It is Hangzhou Huaxin Textile Co., Ltd., and the Xiaoshan lace border group is putting the "treasure" on Hua Xin, expecting it to help and carry out the "breakthrough" successfully.
Hua Xin textile is a street in Ho Chong Street.
Private enterprise
Originally, it was mainly engaged in weaving and weaving.
Xiaoshan lace is making efforts to build China lace production base. The company's decision-makers are keen to grasp this trend and invest 350 million yuan in the embroidery line project with an annual production capacity of 100 thousand tons.
The project was formally put into operation, and the polyester embroidery line produced from cutting products to finished products lines formed a complete line. The production capacity ranked first in China and the market of embroidery lines in China.
What's more, Huaxin product is an environment-friendly color embroidery line, without dyeing and direct forming, and its quality has reached the international advanced level.
Hua Hsin's seemingly ordinary "unintentional" move played a crucial role in the overall implementation of the emergency breakthrough in Xiaoshan lace industry.
To reduce costs and improve quality is the two major problem facing the lace industry. However, with the help of Hua Xin, Xiaoshan lace industry has the power to reinvigorate its strength: Xiaoshan drawnwork lace Co., Ltd. is an example, the company needs about 900 tons of raw material embroidery line.
In the past, the price from other markets was 26 thousand yuan / ton, and now it only needs 20 thousand yuan / ton from Hua Hin department.
In addition, Huaxin's large-scale production, embroidery line prices also have room for decline.
With the comparative advantage of cost, Xiaoshan drawnwork lace and other companies expand the Middle East market, holding a price trump card.
The opening of the Middle East market is a foregone conclusion, and there is great promise for expansion in southern Africa and Europe.
Huaxin produces environment-friendly colorful embroidery lines without dyeing and direct forming, and the quality meets the European market requirements.
A large number of enterprises such as Xiaoshan drawnwork lace and so on have chosen Huaxin color embroidery line, which has greatly enhanced their competitiveness in the European market.
In recent years, some lace manufacturers in Xiaoshan have put their eyes farther.
Xiaoshan drawnwork lace company began to set up production bases abroad, and the first place was Nigeria.
Samsung textile, Zhongyu and other companies have made great efforts to enter the South African market.
Market diversification brings a new world to Xiaoshan lace industry.
The lace town is full of stars.
The lace has been introduced to our district for 90 years, and has sprung up and sprung up in the small earth.
Lace and its related industries, and even some town streets have once regarded it as the "main business".
The tower people quickly developed the spark from the last century 80s to the last century, forming a lump featured economy in the last century. After entering the twenty-first Century, it became a "prairie fire". The sales of products accounted for 80% of the domestic market, and the development of the products to the international market has been carried out in the past 80% years.
Half of the town's labor force is engaged in the industry. The lace economy once accounted for more than 60% of the total economic volume of the town, forming a "starry sky" situation.
In order to actively cultivate the specialty of yarn art lace, the town has actively explored various modes to support this "family economy".
In 2007, they built a market by using a 16 thousand square meter idle workshop of a stone enterprise, took the form of Government lease, subcontracted to the yarn lace processing household, so that 41 households of silk art lace opened windows in the market, which effectively promoted the development of the characteristic industry and increased the income of the people.
The town has also actively adjusted the industrial structure, elongated the industrial chain with lace characteristics, and formed a new pattern with the development of yarn art products as the leader, nylon glued buttons, tie rods, chemical fibers, curtains, scarves and other supporting products.
After rapid development in recent years, the tower lace lace has initially formed industrial agglomeration and radiation advantages, and domestic and international market awareness has been continuously improving. It has set up more than 1000 sales windows in more than 200 large and medium-sized cities nationwide, and has a good momentum in foreign trade. Its products are sold to more than 50 countries and regions such as Europe, South America and the Middle East, and 9 sales companies have been established in Germany, France and the United Arab Emirates.
Some enterprises have indirectly exported through foreign trade companies, expanding the development space.
More companies are exporting indirectly through foreign trade companies.
Some take orders from foreigners through online trade.
According to incomplete statistics, the export of yarn and arts products in the whole town accounts for more than 25% of the total output value of the industry.
Hangzhou Hua Shu Textile Industrial Company is the leading backbone enterprise of yarn art characteristic economy in tower town.
In recent years, with the support of the tower and yarn lace Association, based on the international market, the enterprise has vigorously developed high-grade textile products such as wedding dresses, chiffon, and so on. The export accounts for about 2/3 of the enterprise's output.
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