Yihe Professional Wear: Create Its Own Brand And Become The Champion Of The Industry Singles.

Influence, like its name, has a strong vitality. Since its entry into the field of professional wear in 1988, Yihe has been concentrating on this field for more than 20 years. It has been recognized as "China professional wear expert" by the industry. It has won the title of "China famous trademark", "Chinese professional wear brand", "Chinese professional clothing leader brand" and "Jiangsu famous brand". It has become a "star enterprise" for many large enterprises to produce fixed-point production. In the field of professional wear, the brand of Yihe

Create oneself

On the scale, Yihe is certainly not the largest in China's garment enterprises.

The rapid development of Yihe in recent years is due to a suitable brand strategy, that is, "professional manufacturing, leading the industry".

Professional clothing is the specialty of Yihe, which will never change. Yihe brand is the life of an enterprise and they will never give up.

Build a brand from scratch and set up China.

In order to expand its brand influence, Yihe has been appearing in China for many years, including the China International Clothing and accessories fair, the Jiangsu International Fashion Festival and the China International Health and safety exhibition.

In 2000, the China international professional wear exhibition was held at the Museum of Chinese revolution. "Yihe" is the only co organizer. During the conference, a large number of manpower and material resources were invested, and a "2000 Yihe dress conference" was held. 20 Chinese Red models deducted the "Yihe" series of professional clothing, including e, which has the following four themes: occupational elements, wind and field, and Internet dinner.

As a pioneer of Chinese professional wear, "Yihe" has been leading the trend of domestic professional wear and has promoted its brand value.

"Yihe" can stand out in the fierce market competition because it is prepared.

Climb the technology plateau and create competitive edge in R & D

Different professions have different requirements in function, style and color.

How can we meet these different requirements? In 2003, Yihe established the first Chinese Institute of professional wear, relying on the authoritative research institutes of the state.

Over the past few years, the Institute has been trying to introduce high technology into the field of occupational wear protection, pforming sophisticated technology into simple application technology, focusing on the research and development of professional clothing in aviation, navigation, metallurgy, power, petrochemical and other special fields.

The Institute has successfully designed professional tooling for many domestic enterprises, meeting the special protective requirements such as high temperature resistance, acid and alkali resistance, fire prevention, radiation protection and static electricity protection.

"The trend of future development of professional clothing is smart.

With the coming of the information age, "smart" has become a prominent feature of the fashion trend. The intelligentization, automation and functionalization of elements such as fabric, tailoring and design will make the dress more scientific, reasonable and convenient.

Yihe hopes to lead the trend of the times through scientific and technological innovation, and provide as many research results and practical experience as possible for the introduction of various standards for Chinese professional wear.

The chairman of Yihe Limited by Share Ltd introduced the technological superiority of Yihe.

Yihe has always maintained high intensity R & D investment, ensuring that more than 2% of its annual sales volume will be used as R & D fund and Achievement Award Fund.

While adhering to independent research and development, and vigorously fostering professional personnel, leveraging famous universities and authoritative research institutions, we have constantly intensified the research and development efforts of new varieties and new technologies and the pformation of research results, so that Yihe professional wear and professional protective products have always been in the front of similar products in China, not only in fabric styles but also in functionality. Some research results have attracted the attention of several multinational corporations in the United States and Japan, and the relevant cooperation projects have been officially launched.

In addition, Yihe is also stepping up its efforts to develop a new type of professional clothing with environmental protection and leisure as well as other high quality clothing and new products that can meet the market demand both at home and abroad.

At present, Yihe produces 6 million sets of professional fashion, professional wear, occupational uniforms and occupational protective clothing every year, becoming the leader of Chinese professional costume industry.

2005 was a year of great upheaval in China's clothing industry. The restrictions imposed by the European Union and the United States made the Chinese garment industry panic, but Yihe had not been affected.

In 2008, the financial crisis swept the globe, and Chinese garment enterprises ushered in a long winter. But the order of Yihe didn't drop.

Yihe, with its own brand and competitive advantage of independent research and development, is still in the face of its predicament.

Build up the first professional wear Museum in China

"Set up the collar, the front, the five buttons, the four stickers, the cuffs three buckles, the rear piece does not crack."

Reasoning from these details, you may soon be able to guess that this is a "Chinese tunic suit".

However, in addition to knowing that it is named after Mr. Sun Zhongshan's first wear, do you know the cultural mystery contained in it? Originally, the four pockets of the past represent the four dimensions of the country (ritual, righteousness, honesty and shame), the bag cover is the inverted penholder, the meaning is to govern the country by writing, the five buttons of the front button are divided from the five powers separation of the three powers in the west, the three buttons of the cuffs represent the three principles of the people, the back does not break, the meaning of national peaceful unification, the collar is turned into a closed collar, showing the idea of strict administration.

These cold questions will add to you the puzzle of "fun maze" for the first Chinese professional wear Museum opened in May 16, 2009.

The first Chinese professional wear exhibition hall, which is a huge sum of money and can be called a "heavy appearance", is written by the professional collar enterprise Jiangsu Yihe Limited by Share Ltd.

Industry experts said that the completion of the Expo has filled the blanks of China's professional wear industry, providing a new platform for the Chinese professional clothing industry to explore and study the history of Chinese professional clothing development, collate and inherit the professional clothing culture, and also set up a platform for mutual learning and external exchanges of the career apparel industry.

From then on, from history to reality, and then to the future, the "Chinese professional dress culture", which has been desalinated in the past, is gradually moving towards the public through the passage of time tunnels.

"Yihe should be a centennial enterprise. It must be rooted in the deep and prolonged industry culture."

Ma Jinfang, chairman of Limited by Share Ltd, is obviously unwilling to add too much utilitarian commercial color to the professional clothing exhibition hall.

In her view, the establishment of the career wear museum is not a commercial impulse, nor an image show. It shoulders the responsibility of disseminating industry culture, social responsibility and artistic taste.

Therefore, according to the thread of age and category, every display in the museum, whether in kind or in pictures, has been subjected to extraordinarily rigorous and careful textual research.

The China professional wear exhibition hall has three branches of ancient Museum, contemporary museum and science and Technology Museum. It shows and promotes the cultural accumulation of the professional clothing from three themes: the history of the development of Chinese professional wear, the prosperity of the contemporary world's professional wear and the humane care given by science and technology to the professional dress.

Take the Chinese ancient Museum of professional wear as an example.

Here, the audience can see the costumes of primitive society and slave society, and focuses on the professional costumes of various dynasties with Chou as the starting point of the era of Chinese professional clothing and characterized by hierarchical costumes.

"Hu Fu riding and shooting, Qin terracotta armor, Emperor Dragon Robe, civil and military officials"...

A wide variety of colorful costumes and pictures show the professional costumes of various dynasties.

The whole tone of the museum is dominated by black, gray and bronze, reflecting the vicissitudes and vicissitudes of the years.

Coming to the China professional costume modern museum, the four major exhibition areas of professional fashion, professional uniform, professional tooling and occupational protective clothing show the prevailing trend and applicable fields of professional wear.

Aviation, railways, public security, taxation, finance, hotels, and new generation uniforms, uniforms and other professional uniforms have penetrated distinct industry attributes in the detail design, and the integration of creative elements hints at the growing trend of "professional dress fashion".

Spacesuit, shark skin swimsuit, solar clothing, bulletproof vest, camouflage clothes, floating clothes, slimming clothes...

This is no longer just "magic armor" in science fiction.

They really exist in the real world, which indicates the "technological future" of professional clothes.