China International Fabric Design Competition Boosts Textile Enterprises To Enhance "Soft Power"

The jury of China International fabric design competition was held in Keqiao in from August 27th to 28th. Experts and scholars from textile industry at home and abroad made professional assessment of the entries. The responsible person of China Textile and Textile Development Center believes that this competition, which is jointly promoted by industry, local governments, fabric enterprises and professional market, has a great impetus to the practice of the idea of designing industry, combining concepts with garments, and facilitated the seamless connection between creative design and industrial resources.

China International fabric design competition is one of the most authoritative professional competitions in the domestic textile industry. Especially in recent years, the competition landed on the largest textile industrial cluster in Asia, China Textile City, attracting many local textile manufacturers and traders to participate actively. Innovative design and independent research and development have become their conscious action. Shaoxing textile enterprises are making great progress from manufacturing to creation.

Rainbow Village:

Every leap comes from design.

"Rainbow Village" has participated in many China International fabric design competition. Starting from the fabric trade, the company stepped out of a road of upgrading with its own characteristics through strengthening design and innovation.
　　
The "Rainbow Village", which focuses on the high-end fashion knitted fabrics in the European and American markets, attaches great importance to the original design and raw material selection. It adopts many kinds of new fiber materials such as cotton, modal and Tencel, and is responsible for the flower design of the printing products by the famous foreign designers. It always keeps the fashion and cutting-edge of the products. DKNY, EXPRESS, H&M, ADIDAS, ZARA, CK, HARDY and other famous Brand Company have become loyal customers.

Set up the national printing and dyeing product development base, the national fashion fabric research and development base is equal to the rainbow village, and participate in China International fabric design competition every year. Ma Jianxin, chairman of the board of directors, said that design and innovation are fundamental to enterprises' foothold in the market, and every leap of them is closely related to innovative design. The open market has given the "Rainbow Village" the space to display its talents. Through the idea of "leading the trend and constantly innovating" throughout the production of each product, "Rainbow Village" has been included in the "China fashion fabric" for the 18 time in a row.

Delon Samet:

Inject the soul of design into fabric

China International fabric design competition, held in Keqiao, has unique advantages for our county textile enterprises. It can share the inspiration and thinking of innovation design for the first time. Delong shemet Textile Co., Ltd., which is committed to the research of personalized high-end women's fabrics, has paid special attention to the design.

With the increasing market competition, Deron shemet has embarked on the road of brand fabrics, and constantly strengthened design to enhance product value. Zheng Ruixia, general manager of the company, said, "if the probability of product problems is 1/10000, that corresponds to 1/10000 customers, but if the product's design fails, we may not even have a client."

In 2008, Delong shemet, a company that has been among the most popular enterprises in China, has been selected as "excellent Chinese merchant" in 2008. It was recognized as "the famous trademark of the city of China" and "the famous commodity of China Textile City" in 2009.

Tiansheng:

Perfect R & D design system

In the post financial crisis era, innovation has a way out. Tiansheng holding group is well versed in this principle and comprehensively promotes its own innovation ability.

Tiansheng group has developed a sound R & D application system with a sound management system and a number of high-quality researchers, providing a strong guarantee for product innovation design. Wang Yongjuan, the company's product development manager, admitted that in terms of fabric research and development, Tiansheng invested tens of millions of yuan each year, and hundreds of new fabrics continuously entered the production workshop and went to the market, bringing benefits and competitiveness. Since 2002, the group has been closely watching and actively participating in this activity. This year, 8 products representing the advanced level of the company have been carefully prepared to participate in the popular fabric review.

Yongsheng:

Adhere to independent innovation design

Creativity is productivity. Yongsheng Industrial and Trading Company is one of the main reasons for winning the market in more than ten years. One of the main reasons is to adhere to the independent innovation design and take the high-end brand fabric route, becoming the first choice of the famous women's clothing at home and abroad.

Speaking of the importance of design to textile enterprises, Fu Guoqing, chairman of the board, believes that the competitiveness of Yongsheng is not reflected in the price of products, but also reflected in the high quality and innovative design of textile products. This advantage is a powerful weapon against the economic crisis and a magic weapon to support "Yongsheng" out of the crisis. "It is a very happy thing to develop beautiful fabrics for beautiful clothes." He said.

Yongsheng company puts its sales volume 3%-5% into product research and development every year, and set up a R & D team to complete the upgrade designed independently. The company also provides close service to the "golden customers": sales personnel take the initiative to communicate with designers creatively, in addition to designing samples according to customer requirements, there will be 4-5 series of products for customers to choose from.