2010 The Second "Di Yi Road" Cup Northeast Three Provinces Fashion Buyer Contest Training Ended Successfully (Chart)

Jointly sponsored by Liaoning clothing association, Jilin clothing association and Heilongjiang art and Design Association, the 2010 second "ground one Boulevard" cup of northeast three fashions buyer competition, which was hosted by Liaoning garment designers association, entered the training phase.

The organizing committee hired experts from the industry, such as marketing, law, clothing display, buyers, and so on, to carry out professional training for more than 100 teachers and students from 21 teams. The training hall was successfully completed in August 23rd in Shenyang one avenue training room.

Xu Ming Lu, a national two level trainer and training manager of JEANSWEST training company in Northeast China, gave lectures on "shop management in kind".

With more than ten years' experience in the training of clothing retailing industry, Mr. Xu has made a brief exposition of store organization structure, division of labor and post responsibilities, analysis of management personnel and salesperson's functional literacy, necessary data tables, different personality characteristics, coping strategies of customers, application of breakthrough AIDA, five steps of service, and establishment of positive sales mentality, so as to enable players to understand the elements of store management and marketing and enter the role of marketing personnel.

Liu Dawei, lawyer of Shenyang branch of Deheng Law Firm in Beijing, is a postdoctoral student at Guanghua Law School of Zhejiang University.

Mr. Liu now teaches at the Law School of Liaoning University, and has accumulated a lot of theoretical literacy and practical experience in the field of company law and contract law.

He mainly explained the basic understanding of law, the relevant knowledge of business organizations, the relevant knowledge of the contract law, the relevant knowledge of the labor contract law, other legal systems, and some expanded knowledge, which enriched the legal knowledge of players, and enabled players to enter the competition state under the premise of understanding relevant legal knowledge.

Shao Ligang, a senior lecturer in the training center of the China Fashion Designers Association and chief consultant of Beijing nine faction one line Consulting Co., Ltd., spoke on visual merchandising and display design and buyer Fashion buyer.

As a research fellow of the Japan Research Center of Peking University, Professor, the visiting Committee of the China Fashion Designers Association, the visiting professor of the school of art and information engineering of Dalian Institute of technology, Shaw is very aware of the learning conditions of the contestants, explains the 3 conditions for terminal vision, the 3 elements that must be concerned, the basic points of spatial planning, the understanding of display design, the basic requirements of display design, the functions of different display modes, the combination of display and design, the foundation of color, the actual use of color, the application of color, the integration of color and display techniques, etc.

In order to let the players understand more deeply what a buyer is, Mr. Shao, from the correct understanding of the buyer, the 4 major contents of the buyer, why do we need buyers now?

What is the role of buyers?

3 types of buyers, the status difference of buyers?

The training of future buyers, the essential factors of Buyer Acquisition, the core challenges of buyers' actual combat, the analysis of customer flow, the analysis of customer preferences, the analysis of information of products, the analysis of commodity structure, the analysis of display elements, the positioning of merchandise, and the attention of purchasing: the use of popular elements, the skills of selecting goods, the judgement of buyers: gross margin, turnover rate and cross rate.

Shao Ligang concentrated on the training contents of display and buyer. In view of the competition requirements of store display and actual sales in this competition, the players gave targeted guidance to the players, helping the contestants grasp the important links of the competition and guiding the contestants to participate in a good mentality.

The teachers and students who participated in the training very much cherish this opportunity to learn, take notes seriously, actively interact with training teachers, and show great enthusiasm for learning.

They said: in the short training, they can personally receive the guidance and training of the well-known experts in the industry, and master a lot of knowledge and skills that they can't learn in class. They are really lucky. They are grateful to the Organizing Committee for providing this rare training opportunity for them. They are eager to apply their knowledge and skills to the buyer's contest, and are full of confidence in achieving good results in the competition. Many of them said they should continue to learn the training courses for buyers, and dress the buyers as one of the options for future employment.

Prior to the competition, systematic buyer knowledge training can not only improve the professional knowledge level of the players, stimulate their enthusiasm for the competition, but also guarantee the quality of the competition and enhance the professional standard of the competition. At the same time, it allows the players to understand the characteristics and working process of the buyer's profession better, and has opened up new ideas for future employment. It has also made necessary pre job training for the industry post such as the buyer, the veteran teacher, and so on, and has made the reserve of human resources for the further creation of excellent professional buyers.