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Guangzhou Local Clothing Brand Is Alert To Foreign Brand Impact

2010/8/30 9:25:00 83

After the financial crisis, Guangzhou native

Clothing brand

It is the most critical moment to strengthen our brand.

Yesterday, sponsored by the Guangzhou daily news, the first "Guangzhou dress culture week Summit Forum" organized by Guangzhou garment industry chamber of Commerce was held in Guangzhou. Experts from the participating industry reached a consensus. After China joined the WTO, especially the financial crisis, foreign mainstream, or even two or three streams of foreign brands entered China in large numbers, causing a great impact on the local brand clothing industry, Guangzhou.

brand

It is necessary to integrate their own advantages, learn from foreign experience in brand operation, and expand and strengthen national brands. Therefore, Guangzhou's first "Guangzhou clothing brand alliance" aimed at jointly developing the market was formally established, and formed a strategic cooperative relationship with Fuli group; Minsheng Bank also announced that the Guangzhou garment industry chamber of Commerce member unit one hundred million yuan "business loan Tong" credit line, in support of Guangzhou's clothing brand bigger and stronger.

Guangzhou Daily:

Provide impetus for enterprises

The spokesman of Guangzhou Daily said that the "2010 Guangzhou dress culture week series", which was first cooperated with Guangzhou garment industry chamber of Commerce, is a collection of famous Guangzhou.

Clothing brand

CEO, industry experts, experts from China's top ten designers, universities and research institutes.

The Guangzhou Daily's original intention is to analyze the competitive advantages, weaknesses, opportunities and threats of Guangzhou's garment industry from a higher angle, so as to better promote the exchange of the industry and become a mirror of the industry.

Guangzhou daily and its brand customers work together to carry out in-depth cooperation and value promotion of the brand, not only to harvest the actual effect of communication, but also to provide a strong impetus for the long-term development of the enterprise.

At the same time, Fuli group's Fuli department store Limited announced a strategic partnership with the Guangzhou garment industry chamber of Commerce to provide quality shop resources.

Fengxin County of Jiangxi announced a strategic partnership with the Guangzhou garment industry chamber of Commerce. Fengxin Industrial Park is assisted by the chamber of Commerce in organizing the investment and establishment of the textile and garment enterprises in Guangzhou to upgrade and pfer industries.

The Secretary General of the association:

The 45 parks are landing at the end of the year.

Chen Zhaofeng, Secretary General of Guangzhou Cultural Creative Industry Association, revealed that 45 cultural and creative industries parks in Guangzhou are expected to land in Guangzhou by the end of this year.

He suggested that the Guangzhou municipal government should strengthen the guidance and develop the local brand of Guangzhou clothing industry through the two development models of the government led and famous brand enterprises.

Executive director of the company:

Foreign brands "wolf"

"The wolf is coming!" Li Shengzhi, executive director of Guangzhou CFA Company Limited, said in his speech, "the brand foundation of Guangzhou's clothing industry is weak, and the connotation of South of the Five Ridges culture has not yet been reflected in clothing. However, a large number of foreign brands or domestic fake foreign devil enter the Guangzhou market and have a fierce offensive."

Nowadays, the major brands in Guangzhou are foreign brands, which are dominated by capital advantages, and local brands are rushed to the corner.

Chairman:

Foreign brands sell logo

Che Guangping, chairman of Guangzhou Yi Miao Industrial Co., Ltd., who had an unforgettable experience in Rome in 1999, bought a complete set of clothes at a fast selling clothing store of 2500 euros, a total of 8 small pieces, equivalent to 25 thousand yuan.

"How can I be fooled in the marketing idea of others?"

With this thinking, he found that foreign brands come to China, bringing only brand, a logo, a concept, and use China's resources to defeat the Chinese brand.