Does Clothing Price Go Up Or Down?

"One rise and one fall" is not surprising.

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, told reporters that this "one rise and one drop" is not surprising: "the cost of production factor has been raised in a large area, and enterprises will inevitably have an impulse to increase prices.

But at the same time, we should also clearly realize that in view of the fact that our clothing market in China is still in excess of demand, the production of garment enterprises is still in full swing, and a steady stream of products is pouring into the market.

Another point is worth noting that in the past two years, due to the impact of external demand, a part of the "productivity" that has been done in foreign trade has turned to domestic market.

At the same time, the reporter also contacted Yuan Gangming, director of the Macroeconomic Research Office of the Chinese Academy of social sciences.

In the interview, Yuan Gangming also mentioned the problem of oversupply: "when the market is in excess of supply, manufacturers often compete for customers through competition.

Without enough market purchasing power, it is difficult to ignite the price of a fuse.

This is why most of the clothing brands are still in wait-and-see condition, dare not blindly increase prices.

It is understood that some owners also said: they are afraid of first price increases, but "die" faster.

Consumers do not buy it.

Since supply exceeds demand, it can be said that the clothing industry is still a buyer's market. Consumers' "buy or not buy" becomes a delicate lever to regulate the market price.

Yuan Gangming pointed out: "unlike other consumer goods, the price of clothing consumer goods is limited by cost.

Clothing is an enjoyable commodity rather than a necessity for food and houses.

Under the current economic situation, consumers have not increased their incomes on the one hand. On the other hand, they have to face the pressure of rising prices of other necessities, and only reduce some of their expenditure.

No matter whether the price of oil rises or the price of cotton rises, it is of little significance. After all, setting the price higher is not enough for consumers to buy it. "

Indeed, as an ordinary consumer, we tend to be very flexible in terms of clothing consumption.

Today, if you have money, you can buy more expensive ones. If you don't have money tomorrow, you will not have too much influence on your life if you don't add new clothes.

"Although the country has been emphasizing the expansion of domestic demand, this" domestic demand "covers more of the demand for safeguards, and the purchasing power of clothing is also hard to expand in the next few days.

Chen Guoqiang said.

To sum up the above reasons, when asked about the trend of clothing prices in the second half of the year, Yuan Gangming, the authority of macroeconomic research and Chen Guoqiang, a senior personage in the industry, gave a similar answer: in a short time, the price of clothing is still mainly bearish.