Children'S Clothing: Moving Towards The Goal Of Building China'S First Children'S Clothing
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Children's wear
The 2011 tick tick brand press conference and the spring and summer new products fair, entitled "lead show", were held by nearly 1000 agents and distributors from all over the country, and gathered in Fujian Green group.
headquarters
。
It is reported that the theme of this tick tick order conference is "collar show" and "collar" is a gesture that stands for the forefront of the industry. "Show" means that 2011 spring and summer will be a turning point for the overall upgrading of the tick tick products.
Efforts to create 800, 14 series of new products, the distribution network will double, the tick tick children's clothing is heading toward its goal of building the "China's first children's clothing".
At this press conference, Mr. ticda released a new season of "story telling children's wear" innovative product, and released 14 series of new products including "natural language", "City Paradise" and "ocean holiday" as the core theme of the spindle, including 800 children's clothes with more story elements and 100 children's shoes.
It is reported that these products are designed by the designers of the Spanish design team led group headquarters.
It is worth mentioning that the new season's "story telling children's clothing" product is also integrated with the four children's stories of "listening to the tick tick" story telling series. Ruan Shitao, the marketing director of the company, said that when the new product meets the new story's style and connotations, it can fully reflect the high product quality.
added value
。
In terms of channels, it is estimated that the number of outlets will double in 2010, which will exceed 300 100 square meters flagship stores nationwide.
The sharp increase in the number of channels has raised higher requirements for the management of the tick tick channel, so this year, the company has been trying to sink the channel.
Its initiatives include the establishment of a model market in the region by means of the tick tat "Whampoa military academy" model store model, providing coaching guidance services for distributors in new districts and expanding stores. Heavy investment in construction, expansion of recruitment market development personnel to assist regional market development, and the allocation of multiple terminal terminals to supervise and train training personnel in depth service, so that each region has special service and guidance.
Ruan Shitao said that tick tick not only demanded the scale of high-speed expansion channels, but also demanded the quality of channels.
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