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Gang Deng: Constantly Introducing New Ideas In Sports Marketing.

2010/8/31 9:17:00 62

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In August 20, 2010, the 10 National Junior Table tennis tournament was held in the national 5A.

Class Brigade

The scenic spot, the perfect curtain of Hangzhou Qiandao Lake, is the top strategic partner of the tournament after second years in 2009.

The event attracted the attention of the State General Administration of sports and the direct organization and leadership. The event attracted 27 teams from all provinces, autonomous regions, municipalities directly under the central government, the PLA and industry sports associations.

As the highest level of youth table tennis tournament, the National Junior Table tennis tournament is a competition between provincial teams and club reserve forces. It is also one of the key reference competitions for the national team to dig out outstanding athletes.

As a leading brand in the industry, help Deng constantly introduce new ideas in sports marketing.

In the 2007-2008 year, Liu Xuan became the champion of the industry's first "champion endorsement + CCTV advertising".

brand

For children's products industry to explore new marketing models to provide reference and reference; and the sponsorship of "National Juvenile Table Tennis Championships" is another innovation on the road of sports marketing.

It is understood that the Organizing Committee of the National Junior Table Tennis Tournament and its help brand reach a deeper cooperation intention for the future events, equipment and event titles.

To this end, the head of the State Sports General Administration's Table Tennis Sports Management Center pointed out: "strategic cooperation with patten, on the one hand, is concerned with helping Deng to push ahead with the industry's progress and brilliant achievements. They have more than 20 patents in the industry, as well as a" Chinese student shoe research base ". On the other hand, the brand spirit and purpose of its efforts to help the healthy growth of Chinese children and guide the physical and mental health of Chinese children coincide.

Hou Jingguo, general manager of gang Deng, stressed that the state's "efforts to develop competitive sports market, bigger and stronger sports goods industry, and coordinated development of sports industry and related industries' interactive development" showed that China's sports

Marketing

As the market matures, it provides a strategic, cooperative and fair market environment for enterprises to participate in competitive sports.

The joint efforts of both sides not only help to improve the brand awareness of the small table tennis tournament, but also agree with the country's call for supporting the development of the sports industry and responding to the national fitness program.